Report Type: campaignTarget

Performance metrics for campaign targets, which include location targets (geo-location, proximity, and location extension) and remarketing list targets. Some targets are available only in specific types of engine accounts.

This report can only be returned by an asynchronous request (that is, via the Reports.request() method).

Request excerpt

Send a regular Reports.request() request body, but specify "reportType": "campaignTarget".

{
...
  "reportType": "campaignTarget",
  "columns": [
    {
      "columnName": string,
      "headerText": string,
      "startDate": string,
      "endDate": string
    }
  ],
  "filters": [
    {
      "column": {
        "columnName": string,
      },
      ...
    },
    ...
  ],
...
}

For each column that you want returned or filtered in the report, specify the columnName listed in the table below. You can also optionally specify headerText, startDate, and endDate. Note that some columns cannot be filtered; refer to "Filterable" in the table below.

columnName	Description	Behavior	Type	Filterable
status	The status of the campaign target: Active, Paused, or Removed.	attribute	Status	Yes
creationTimestamp	Timestamp of the campaign target's creation, formatted in ISO 8601.	attribute	Timestamp	Yes
lastModifiedTimestamp	Timestamp of the campaign target's most recent modification, formatted in ISO 8601.	attribute	Timestamp	Yes
agency	Agency name.	attribute	String	Yes
agencyId	DS agency ID.	attribute	ID	Yes
advertiser	Advertiser name.	attribute	String	Yes
advertiserId	DS advertiser ID.	attribute	ID	Yes
account	Engine account name.	attribute	String	Yes
accountId	DS engine account ID.	attribute	ID	Yes
accountEngineId	ID of the account in the external engine account.	attribute	String	Yes
accountType	Engine account type: Google AdWords, Bing Ads, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping.	attribute	Engine type	Yes
campaign	Campaign name.	attribute	String	Yes
campaignId	DS campaign ID.	attribute	ID	Yes
campaignStatus	The status of the campaign that contains this item.	attribute	Status	Yes
engineRemarketingList	The name of the remarketing list associated with the target.	attribute	String	Yes
engineRemarketingListBidModifier	The bid adjustment associated with the target.	attribute	Number	Yes
locationTargetName	The name of the location target.	attribute	String	Yes
locationTargetBidModifier	The bid adjustment associated with the location target.	attribute	Number	Yes
campaignTargetId	The ID DS generated for a campaign target.	attribute	ID	Yes
dfaActions	The total number of Campaign manager actions.	metric	Integer	Yes
dfaRevenue	Aggregate revenue generated by Campaign manager transactions.	metric	Money	Yes
dfaTransactions	The total number of Campaign manager transactions.	metric	Integer	Yes
dfaWeightedActions	Weighted sum of Campaign manager actions.	metric	Number	Yes
dfaActionsCrossEnv	The total number of cross-environment Campaign manager actions.	metric	Number	Yes
dfaRevenueCrossEnv	Aggregate revenue generated by cross-environment Campaign manager transactions.	metric	Money	Yes
dfaTransactionsCrossEnv	The total number of cross-environment Campaign manager transactions.	metric	Number	Yes
dfaWeightedActionsCrossEnv	Weighted sum of cross-environment Campaign manager actions.	metric	Number	Yes
avgCpc	Average cost per click.	metric	Money	Yes
avgCpm	Average cost per thousand impressions.	metric	Money	Yes
avgPos	Average position.	metric	Number	Yes
clicks	Aggregate clicks.	metric	Integer	Yes
cost	Aggregate cost paid to engine account(s).	metric	Money	Yes
ctr	Average click-through rate.	metric	Number	Yes
impr	The total number of impressions.	metric	Integer	Yes
adWordsConversions	The data that the advertiser has set up to be reported in the Google Ads Conversions column. When an Google Ads conversion action is created, the advertiser can choose whether to count those conversions in the Conversions reporting column.	metric	Number	Yes
adWordsConversionValue	Aggregate value of Google Ads conversions.	metric	Number	Yes
adWordsViewThroughConversions	The total number of Google Ads view-through conversions.	metric	Integer	Yes
visits	The total number of DS visits.	metric	Integer	Yes
date	Segments the report by days; each row and its aggregate metrics are split into multiple rows, one for each day. This column returns the date of each row.	segment	Date	Yes
monthStart	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the first day of the month of each row.	segment	Date	Yes
monthEnd	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	segment	Date	Yes
quarterStart	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the first day of the quarter of each row.	segment	Date	Yes
quarterEnd	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	segment	Date	Yes
weekStart	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the first day (Sunday) of each row.	segment	Date	Yes
weekEnd	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	segment	Date	Yes
yearStart	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the first day of the year of each row.	segment	Date	Yes
yearEnd	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	segment	Date	Yes
deviceSegment	Segments the report by device; each row and its aggregate metrics are split into multiple rows, up to one for each device segment. This column returns the device segment of each row.	segment	Device segment	Yes
floodlightGroup	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.	segment	String	Yes
floodlightGroupId	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.	segment	ID	Yes
floodlightGroupTag	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.	segment	String	Yes
floodlightActivity	Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.	segment	String	Yes
floodlightActivityId	Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the DS Floodlight activity ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.	segment	ID	Yes
floodlightActivityTag	Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.	segment	String	Yes