Raw event data about visits. A visit occurs each time a consumer clicks an ad and is redirected to a landing page.
This report can only be returned by an asynchronous request (that is, via the Reports.request() method).
Because events occur on specific dates, a request for this report must specify a timeRange. You can specify either of the following:
- startDate and endDate.
- changedMetricsSinceTimestamp (changedAttributesSinceTimestamp is not valid for events).
Request excerpt
Send a regular
Reports.request()
request body, but specify "reportType": "visit".
{
...
"reportType": "visit",
"columns": [
{
"columnName": string,
"headerText": string,
"startDate": string,
"endDate": string
}
],
"filters": [
{
"column": {
"columnName": string,
},
...
},
...
],
...
}
For each column that you want returned or filtered in the report,
specify the columnName listed in the table below.
You can also optionally specify
headerText,
startDate,
and endDate.
Note that some columns cannot be filtered; refer to "Filterable" in the table below.
columnName | Description | Behavior | Type | Filterable |
|---|---|---|---|---|
status |
The status of the visit. Visits are immutable, so this is always Active. |
attribute | Status |
Yes |
deviceSegment |
The device segment that the visit is attributed to: Desktop, Mobile, Tablet, or Other. |
attribute | Device segment |
Yes |
agency |
Agency name. | attribute | String |
Yes |
agencyId |
DS agency ID. | attribute | ID |
Yes |
advertiser |
Advertiser name. | attribute | String |
Yes |
advertiserId |
DS advertiser ID. | attribute | ID |
Yes |
account |
Engine account name. | attribute | String |
Yes |
accountId |
DS engine account ID. | attribute | ID |
Yes |
accountEngineId |
ID of the account in the external engine account. | attribute | String |
Yes |
accountType |
Engine account type: Google AdWords, Bing Ads, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping. |
attribute | Engine type |
Yes |
campaign |
Campaign name. | attribute | String |
Yes |
campaignId |
DS campaign ID. | attribute | ID |
Yes |
campaignStatus |
The status of the campaign that contains this item. | attribute | Status |
Yes |
adGroup |
Ad group name. | attribute | String |
Yes |
adGroupId |
DS ad group ID. | attribute | ID |
Yes |
adGroupStatus |
The status of the ad group that contains this item. | attribute | Status |
Yes |
keywordId |
DS keyword ID. A value of 0 indicates that the keyword is unattributed. | attribute | ID |
Yes |
keywordMatchType |
Keyword match type: Broad, Exact, Phrase, or Content. |
attribute | Match type |
Yes |
keywordText |
Keyword text. | attribute | String |
Yes |
productTargetId |
DS product target ID. | attribute | ID |
Yes |
productGroupId |
The product group ID associated with this visit. Only visits from shopping campaigns have product group IDs. Product group IDs should not be used for joining. | attribute | ID |
Yes |
ad |
Ad name. | attribute | String |
Yes |
adId |
DS ad ID. A value of 0 indicates that the ad is unattributed. | attribute | ID |
Yes |
isUnattributedAd |
Indicates whether metrics in this row are unattributable to a specific ad. For example, an ad with an unsupported format or an erroneous clickserver URL can prevent DS from attributing metrics to an ad. | attribute | Boolean |
Yes |
inventoryAccountId |
The DS inventory account ID containing the product that was clicked on. DS generates this ID when you link an inventory account in DS. | attribute | ID |
Yes |
productId |
The ID of the product clicked on. | attribute | String |
Yes |
productCountry |
The country (ISO 3166 format) registered for the inventory feed that contains the product clicked on. | attribute | String |
Yes |
productLanguage |
The language (ISO 639-1) that has been set for the Merchant Center feed containing data about the product. | attribute | String |
Yes |
productStoreId |
The store in the Local Inventory Ad that was clicked on. This should match the store IDs used in your local products feed. | attribute | String |
Yes |
productChannel |
The sales channel of the product that was clicked on: Online or Local. |
attribute | Product channel |
Yes |
visitId |
DS visit ID. | attribute | ID |
Yes |
visitSearchQuery |
The search query that generated this visit. | attribute | String |
Yes |
visitDate |
The date, in the engine account time zone, when the visit occurred. This date is used for visits aggregation. For example, when DS aggregates visits for May 1, it counts all visits whose visitDate is May 1. |
attribute | Date |
Yes |
visitTimestamp |
The UTC timestamp when the visit occurred. | attribute | Timestamp |
Yes |
visitNetworkType |
The ad network that generated this visit: Content, Search, or Other. |
attribute | Network type |
Yes |
visitReferrer |
The referrer URL of the visit. | attribute | String |
Yes |
visitExternalClickId |
A unique string for each visit that is passed to the landing page as the gclid URL parameter. Only enabled for advertisers with conversion API integration or Google Analytics integration. | attribute | String |
Yes |
feedItemId |
The ID of the feed item row associated with this visit. | attribute | ID |
Yes |
feedId |
The ID of the feed table associated with this visit. | attribute | ID |
Yes |
feedType |
The type of feed associated with this visit. | attribute | Feed type |
Yes |