Many operations in the Real-time Bidding API are performed in the context of a
specific bidder or
buyer, so most API resources
are directly under one of these two resources.
Bidders place bids for ad inventory on behalf of one or more buyers. In
Real-time Bidding, Bidders are represented by the
bidders
resource. You can use the bidders resource and its sub-resources to manage a
Real-time Bidding integration, or act on one or more resources for associated
buyers.
Buyers place ads and are billed for ad placements. In Real-time bidding,
buyers are represented by the
buyers
resource.
As a bidder, you can also act as a buyer if you bid on your own behalf. This is
represented in the API by bidders and buyers resources with the same
resource ID.
The bidders and buyers resources are read-only. If you need to modify values
for either resource, choose one of the following:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-18 UTC."],[[["Manage your Real-time Bidding (RTB) integration with Google using the Real-time Bidding API."],["Control ad inventory, submit creatives for review, and view creative statuses through the API."],["Utilize the API to manage QPS quotas and optimize your bidding strategies."],["Bidders and buyers are core resources within the API, representing entities involved in ad transactions."],["Modify bidder and buyer details through the Authorized Buyers UI, by contacting your Technical Account Manager, or using the support form."]]],[]]
