Move the top ad further down the page
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Overview
This audit ensures that the topmost ad slot is not too close to the top of the
initial viewport. Many ads are never viewed because users scroll past them
before they become viewable. By moving ad slots away from the very top of the
viewport, users are more likely to see ads before scrolling away.
Recommendations
Relocate ads slots close to the top of the initial viewport further down the
page. As a general rule, the middle of the top-most ad slot should be a minimum
of 100px from the top of the viewport.
As an alternative, consider placing ads near the bottom of the viewport (right
above the fold). This position has shown the highest viewability rates from our
data.
5 factors of display advertising viewability
Viewability best practices
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-06-26 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-06-26 UTC."],[[["Ads positioned too high on the page often get overlooked as users scroll, resulting in lower viewability."],["To improve ad visibility, move the topmost ad slots at least 100px down from the top edge of the screen."],["Alternatively, consider placing ads near the bottom of the initial viewport for potentially higher viewability based on data analysis."]]],[]]
