Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app, from an easy-to-use web interface. You can use Tag Manager to optimize your tag deployment, troubleshoot configuration errors, and modify tags that are already deployed.
Here are some reasons to use Tag Manager:
- Support for tag organization.
- Version control.
- Support for multiple tag types, including the Google tag.
- Community-developed tag templates.
- Enterprise collaboration.
- Security features.
Deploy for web pages
Use Tag Manager to manage tags (such as measurement and marketing optimization JavaScript tags) on your site. Without editing your site code, use Tag Manager to add and update Google Ads, Google Analytics, Floodlight, and third-party tags.
Deploy for mobile apps
Use Google Tag Manager to manage analytics and advertising tools in your apps without having to rebuild and resubmit the applications' binaries to app marketplaces.
Server-Side Tagging
Server-Side Tagging allows you to move tag code off of your website or app and into the Cloud. Server-Side Tagging can help you improve the performance and security of your website or mobile app while serving all dependent assets from your own domain.
Create custom templates
Build your own tag and variable templates in Tag Manager. Submit templates to the Community Template Gallery and make them available worldwide.
Automate configuration with the REST API
The Google Tag Manager API provides access to Tag Manager configuration data for an authorized user. Use the API to manage accounts, containers and container versions, tags, rules, triggers, variables, and user permissions.
Additional resources
For more information about Tag Manager features and benefits, visit the following resources: