This page provides tables that list and describe the available filters and metrics.
Filters
| Filter | Report Builder Name |
|---|---|
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID | Active View: Custom Metric ID |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME | Active View: Custom Metric Name |
FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY | Active View Expected Viewability |
FILTER_ADVERTISER | Advertiser ID |
FILTER_ADVERTISER_CURRENCY | Advertiser Currency |
FILTER_ADVERTISER_INTEGRATION_CODE | Advertiser Integration Code |
FILTER_ADVERTISER_INTEGRATION_STATUS | Advertiser Status |
FILTER_ADVERTISER_NAME | Advertiser |
FILTER_ADVERTISER_TIMEZONE | Advertiser Time Zone |
FILTER_AD_POSITION | Ad Position |
FILTER_AD_TYPE | Ad Type |
FILTER_AGE | Age |
FILTER_ALGORITHM | Algorithm |
FILTER_ALGORITHM_ID | Algorithm ID |
FILTER_AMP_PAGE_REQUEST | AMP Page Request |
FILTER_ANONYMOUS_INVENTORY_MODELING | Anonymous Inventory Modeling |
FILTER_APP_URL | App/URL |
FILTER_APP_URL_EXCLUDED | App/URL Excluded |
FILTER_ATTRIBUTED_USERLIST | Attributed Userlist |
FILTER_ATTRIBUTED_USERLIST_COST | Attributed Userlist Cost |
FILTER_ATTRIBUTED_USERLIST_TYPE | Attributed Userlist Type |
FILTER_ATTRIBUTION_MODEL | Attribution Model |
FILTER_AUDIENCE_LIST | Audience List |
FILTER_AUDIENCE_LIST_COST | Audience List Cost |
FILTER_AUDIENCE_LIST_TYPE | Audience List Type |
FILTER_AUDIENCE_NAME | Audience Name |
FILTER_AUDIENCE_TYPE | Audience Type |
FILTER_AUDIO_FEED_TYPE_NAME | Audio Feed Type |
FILTER_AUTHORIZED_SELLER_STATE | Authorized Seller State |
FILTER_BILLABLE_OUTCOME | Billable Outcome |
FILTER_BRAND_LIFT_TYPE | Brand Lift Type |
FILTER_BROWSER | Browser ID |
FILTER_BUDGET_SEGMENT_BUDGET | Budget Segment Budget |
FILTER_BUDGET_SEGMENT_DESCRIPTION | Budget Segment Description |
FILTER_BUDGET_SEGMENT_END_DATE | Budget Segment End Date |
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE | Budget Segment Pacing Percentage |
FILTER_BUDGET_SEGMENT_START_DATE | Budget Segment Start Date |
FILTER_BUDGET_SEGMENT_TYPE | Budget Type (Segment) |
FILTER_CAMPAIGN_DAILY_FREQUENCY | Insertion Order Daily Frequency |
FILTER_CARRIER | ISP or Carrier ID |
FILTER_CARRIER_NAME | ISP or Carrier |
FILTER_CHANNEL_GROUPING | Channel Grouping |
FILTER_CHANNEL_ID | Channel ID |
FILTER_CHANNEL_NAME | Channel |
FILTER_CHANNEL_TYPE | Channel Type |
FILTER_CITY | City ID |
FILTER_CITY_NAME | City |
FILTER_CM360_PLACEMENT_ID | CM Placement ID |
FILTER_COMPANION_CREATIVE_ID | Video Companion Creative ID |
FILTER_COMPANION_CREATIVE_NAME | Video Companion Creative |
FILTER_CONVERSION_DELAY | Time to Conversion |
FILTER_CONVERSION_SOURCE | Conversion Source |
FILTER_CONVERSION_SOURCE_ID | Conversion Source ID |
FILTER_COUNTRY | Country |
FILTER_COUNTRY_ID | Country ID |
FILTER_CREATIVE | Creative |
FILTER_CREATIVE_ASSET | Creative Asset |
FILTER_CREATIVE_ATTRIBUTE | Creative Attributes |
FILTER_CREATIVE_HEIGHT | Creative Height |
FILTER_CREATIVE_ID | Creative ID |
FILTER_CREATIVE_INTEGRATION_CODE | Creative Integration Code |
FILTER_CREATIVE_RENDERED_IN_AMP | Creative Rendered in AMP |
FILTER_CREATIVE_SIZE | Creative Size |
FILTER_CREATIVE_SOURCE | Creative Source |
FILTER_CREATIVE_STATUS | Creative Status |
FILTER_CREATIVE_TYPE | Creative Type |
FILTER_CREATIVE_WIDTH | Creative Width |
FILTER_DATA_PROVIDER | Data Provider ID |
FILTER_DATA_PROVIDER_NAME | Data Provider |
FILTER_DATA_SOURCE | Data Source |
FILTER_DATE | Date |
FILTER_DAY_OF_WEEK | Day of Week |
FILTER_DETAILED_DEMOGRAPHICS | Detailed Demographics |
FILTER_DETAILED_DEMOGRAPHICS_ID | Detailed Demographics ID |
FILTER_DEVICE | Device |
FILTER_DEVICE_MAKE | Device Make ID |
FILTER_DEVICE_MODEL | Device Model ID |
FILTER_DEVICE_TYPE | Device Type |
FILTER_DFP_ORDER_ID | DFP Insertion Order ID |
FILTER_DIGITAL_CONTENT_LABEL | Digital Content Label |
FILTER_DMA | DMA Code |
FILTER_DMA_NAME | DMA |
FILTER_DOMAIN | Domain |
FILTER_ELIGIBLE_COOKIES_ON_FIRST_PARTY_AUDIENCE_LIST | Eligible Cookies on First-Party Audience List |
FILTER_ELIGIBLE_COOKIES_ON_THIRD_PARTY_AUDIENCE_LIST_AND_INTEREST | Eligible Cookies on Third-Party Audience List and Interest |
FILTER_EVENT_TYPE | Event Type |
FILTER_EXCHANGE | Exchange |
FILTER_EXCHANGE_CODE | Exchange Code |
FILTER_EXCHANGE_ID | Exchange ID |
FILTER_EXTENSION | Extension |
FILTER_EXTENSION_STATUS | Extension Status |
FILTER_EXTENSION_TYPE | Extension Type |
FILTER_FIRST_PARTY_AUDIENCE_LIST_COST | First Party Audience List Cost |
FILTER_FIRST_PARTY_AUDIENCE_LIST_TYPE | First Party Audience List Type |
FILTER_FLOODLIGHT_ACTIVITY | Floodlight Activity |
FILTER_FLOODLIGHT_ACTIVITY_ID | Floodlight Activity ID |
FILTER_FORMAT | Format |
FILTER_GAM_INSERTION_ORDER | DFP Insertion Order |
FILTER_GAM_LINE_ITEM | DFP Line Item |
FILTER_GAM_LINE_ITEM_ID | DFP Line Item ID |
FILTER_GENDER | Gender |
FILTER_GMAIL_AGE | Gmail Age |
FILTER_GMAIL_CITY | Gmail City |
FILTER_GMAIL_COUNTRY | Gmail Country |
FILTER_GMAIL_COUNTRY_NAME | Gmail Country |
FILTER_GMAIL_DEVICE_TYPE | Gmail Device Type |
FILTER_GMAIL_DEVICE_TYPE_NAME | Gmail Device Type |
FILTER_GMAIL_GENDER | Gmail Gender |
FILTER_GMAIL_REGION | Gmail Region |
FILTER_GMAIL_REMARKETING_LIST | Gmail Remarketing List |
FILTER_HOUSEHOLD_INCOME | Household Income |
FILTER_IMPRESSION_COUNTING_METHOD | Impression Counting Method |
FILTER_IMPRESSION_LOSS_REJECTION_REASON | Rejection Reason |
FILTER_INSERTION_ORDER | Insertion Order ID |
FILTER_INSERTION_ORDER_GOAL_TYPE | Insertion Order Goal Type |
FILTER_INSERTION_ORDER_GOAL_VALUE | Insertion Order Goal Value |
FILTER_INSERTION_ORDER_INTEGRATION_CODE | Insertion Order Integration Code |
FILTER_INSERTION_ORDER_NAME | Insertion Order |
FILTER_INSERTION_ORDER_STATUS | Insertion Order Status |
FILTER_INTEREST | Interest |
FILTER_INVENTORY_COMMITMENT_TYPE | Inventory Commitment Type |
FILTER_INVENTORY_DELIVERY_METHOD | Inventory Delivery Method |
FILTER_INVENTORY_FORMAT | Format |
FILTER_INVENTORY_RATE_TYPE | Inventory Rate Type |
FILTER_INVENTORY_SOURCE | Inventory Source ID (Legacy) |
FILTER_INVENTORY_SOURCE_EXTERNAL_ID | Inventory Source ID (external) |
FILTER_INVENTORY_SOURCE_GROUP | Inventory Source Group |
FILTER_INVENTORY_SOURCE_GROUP_ID | Inventory Source Group ID |
FILTER_INVENTORY_SOURCE_ID | Inventory Source ID |
FILTER_INVENTORY_SOURCE_NAME | Inventory Source |
FILTER_INVENTORY_SOURCE_TYPE | Inventory Source Type |
FILTER_KEYWORD | Keyword |
FILTER_LIFE_EVENT | Life Event |
FILTER_LIFE_EVENTS | Life Events |
FILTER_LINE_ITEM | Line Item ID |
FILTER_LINE_ITEM_BUDGET | Line Item Budget |
FILTER_LINE_ITEM_DAILY_FREQUENCY | Line Item Daily Frequency |
FILTER_LINE_ITEM_END_DATE | Line Item End Date |
FILTER_LINE_ITEM_INTEGRATION_CODE | Line Item Integration Code |
FILTER_LINE_ITEM_LIFETIME_FREQUENCY | Line Item Lifetime Frequency |
FILTER_LINE_ITEM_NAME | Line Item |
FILTER_LINE_ITEM_PACING_PERCENTAGE | Line Item Pacing Percentage |
FILTER_LINE_ITEM_START_DATE | Line Item Start Date |
FILTER_LINE_ITEM_STATUS | Line Item Status |
FILTER_LINE_ITEM_TYPE | Line Item Type |
FILTER_MATCHED_GENRE_TARGET | Matched Genre Target |
FILTER_MATCH_RATIO | Match Ratio |
FILTER_MEASUREMENT_SOURCE | Measurement Source |
FILTER_MEDIA_PLAN | Campaign ID |
FILTER_MEDIA_PLAN_NAME | Campaign |
FILTER_MEDIA_TYPE | Media Type |
FILTER_MOBILE_GEO | Business Chain |
FILTER_MONTH | Month |
FILTER_MRAID_SUPPORT | MRAID Support |
FILTER_NIELSEN_AGE | Age |
FILTER_NIELSEN_COUNTRY_CODE | Country |
FILTER_NIELSEN_DATE_RANGE | Date Range for Cumulative Metrics |
FILTER_NIELSEN_DEVICE_ID | Device ID |
FILTER_NIELSEN_GENDER | Gender |
FILTER_NIELSEN_RESTATEMENT_DATE | Restatement Date |
FILTER_OMID_CAPABLE | OM SDK Capable |
FILTER_OM_SDK_AVAILABLE | OM SDK Available |
FILTER_ORDER_ID | Order ID |
FILTER_OS | Operating System ID |
FILTER_PAGE_CATEGORY | Category |
FILTER_PAGE_LAYOUT | Environment |
FILTER_PARENTAL_STATUS | Parental Status |
FILTER_PARTNER | Partner ID |
FILTER_PARTNER_CURRENCY | Partner Currency |
FILTER_PARTNER_NAME | Partner |
FILTER_PARTNER_STATUS | Partner Status |
FILTER_PATH_EVENT_INDEX | Path Event Index |
FILTER_PATH_PATTERN_ID | Path Pattern ID |
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS | Placement ID (All YouTube Channels) |
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS | Placement Name (All YouTube Channels) |
FILTER_PLATFORM | Platform |
FILTER_PLAYBACK_METHOD | Playback Method |
FILTER_POSITION_IN_CONTENT | Position in Content |
FILTER_PUBLIC_INVENTORY | Public Inventory |
FILTER_PUBLISHER_PROPERTY | Publisher Property |
FILTER_PUBLISHER_PROPERTY_ID | Publisher Property ID |
FILTER_PUBLISHER_PROPERTY_SECTION | Publisher Property Section |
FILTER_PUBLISHER_PROPERTY_SECTION_ID | Publisher Property Section ID |
FILTER_PUBLISHER_TRAFFIC_SOURCE | Publisher Traffic Source |
FILTER_QUARTER | Quarter |
FILTER_REFUND_REASON | Refund Reason |
FILTER_REGION | Region ID |
FILTER_REGION_NAME | Region |
FILTER_REMARKETING_LIST | Remarketing List |
FILTER_REWARDED | Rewarded |
FILTER_SENSITIVE_CATEGORY | Sensitive Category |
FILTER_SERVED_PIXEL_DENSITY | Served Pixel Density |
FILTER_SITE_ID | App/URL ID |
FILTER_SITE_LANGUAGE | Language |
FILTER_SKIPPABLE_SUPPORT | Video Skippable Support |
FILTER_TARGETED_DATA_PROVIDERS | Targeted Data Providers |
FILTER_TARGETED_USER_LIST | Attributed Userlist ID |
FILTER_THIRD_PARTY_AUDIENCE_LIST_COST | Third Party Audience List Cost |
FILTER_THIRD_PARTY_AUDIENCE_LIST_TYPE | Third Party Audience List Type |
FILTER_TIME_OF_DAY | Time of Day |
FILTER_TRUEVIEW_AD | YouTube Ad |
FILTER_TRUEVIEW_AD_GROUP | YouTube Ad Group |
FILTER_TRUEVIEW_AD_GROUP_AD_ID | YouTube Ad ID |
FILTER_TRUEVIEW_AD_GROUP_ID | YouTube Ad Group ID |
FILTER_TRUEVIEW_AD_TYPE_NAME | YouTube Ad Type |
FILTER_TRUEVIEW_AGE | Age |
FILTER_TRUEVIEW_CATEGORY | Category ID |
FILTER_TRUEVIEW_CITY | City Name |
FILTER_TRUEVIEW_CLICK_TYPE_NAME | Click Type |
FILTER_TRUEVIEW_CONVERSION_TYPE | Conversion Type |
FILTER_TRUEVIEW_COUNTRY | Country Name |
FILTER_TRUEVIEW_CUSTOM_AFFINITY | Custom Affinity ID |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS | Detailed Demographics |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID | Detailed Demographics ID |
FILTER_TRUEVIEW_DMA | DMA ID |
FILTER_TRUEVIEW_DMA_NAME | DMA |
FILTER_TRUEVIEW_GENDER | Gender |
FILTER_TRUEVIEW_HOUSEHOLD_INCOME | Household Income |
FILTER_TRUEVIEW_IAR_AGE | Age |
FILTER_TRUEVIEW_IAR_CATEGORY | Category |
FILTER_TRUEVIEW_IAR_CITY | City |
FILTER_TRUEVIEW_IAR_COUNTRY | Country |
FILTER_TRUEVIEW_IAR_COUNTRY_NAME | Country |
FILTER_TRUEVIEW_IAR_GENDER | Gender |
FILTER_TRUEVIEW_IAR_INTEREST | Interest |
FILTER_TRUEVIEW_IAR_LANGUAGE | Language |
FILTER_TRUEVIEW_IAR_PARENTAL_STATUS | Parental Status |
FILTER_TRUEVIEW_IAR_REGION | Region |
FILTER_TRUEVIEW_IAR_REGION_NAME | Region |
FILTER_TRUEVIEW_IAR_REMARKETING_LIST | Remarketing List ID |
FILTER_TRUEVIEW_IAR_TIME_OF_DAY | Time of Day |
FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNEL | YouTube Channel |
FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEO | YouTube Video |
FILTER_TRUEVIEW_IAR_ZIPCODE | Zip Code |
FILTER_TRUEVIEW_INTEREST | Interest |
FILTER_TRUEVIEW_KEYWORD | Keyword |
FILTER_TRUEVIEW_PARENTAL_STATUS | Parental Status |
FILTER_TRUEVIEW_PLACEMENT | Placement (Managed) |
FILTER_TRUEVIEW_PLACEMENT_ID | Placement ID (Managed) |
FILTER_TRUEVIEW_REGION | Region ID |
FILTER_TRUEVIEW_REGION_NAME | Region |
FILTER_TRUEVIEW_REMARKETING_LIST | Remarketing List ID |
FILTER_TRUEVIEW_REMARKETING_LIST_NAME | Remarketing List |
FILTER_TRUEVIEW_TARGETING_EXPANSION | Targeting Expansion |
FILTER_TRUEVIEW_URL | Placement (All) |
FILTER_TRUEVIEW_ZIPCODE | Zipcode Name |
FILTER_USER_LIST | Audience List ID |
FILTER_USER_LIST_FIRST_PARTY | First Party Audience List ID |
FILTER_USER_LIST_FIRST_PARTY_NAME | First Party Audience List |
FILTER_USER_LIST_THIRD_PARTY | Third Party Audience List ID |
FILTER_USER_LIST_THIRD_PARTY_NAME | Third Party Audience List |
FILTER_VARIANT_ID | Variant ID |
FILTER_VARIANT_NAME | Variant Name |
FILTER_VARIANT_VERSION | Variant Version |
FILTER_VENDOR_MEASUREMENT_MODE | Vendor Measurement Mode |
FILTER_VERIFICATION_AUDIBILITY_COMPLETE | Audibility At Complete |
FILTER_VERIFICATION_AUDIBILITY_START | Audibility At Start |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE | Verification Video Player Size |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_COMPLETE | Video Player Size at Completion |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_FIRST_QUARTILE | Video Player Size at First Quartile |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_MID_POINT | Video Player Size at Midpoint |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_START | Video Player Size at Start |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_THIRD_QUARTILE | Video Player Size at Third Quartile |
FILTER_VERIFICATION_VIDEO_POSITION | Verification Video Position |
FILTER_VERIFICATION_VIDEO_RESIZED | Video Resized |
FILTER_VIDEO_AD_POSITION_IN_STREAM | Video Ad Position In Stream |
FILTER_VIDEO_COMPANION_CREATIVE_SIZE | Video Companion Creative Size |
FILTER_VIDEO_CONTENT_DURATION | Video Content Duration |
FILTER_VIDEO_CONTENT_LIVE_STREAM | Video Content Live Stream |
FILTER_VIDEO_CONTINUOUS_PLAY | Video Continuous Play |
FILTER_VIDEO_CREATIVE_DURATION | Video Creative Duration |
FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE | Video Creative Duration (Skippable) |
FILTER_VIDEO_DURATION | Video Duration |
FILTER_VIDEO_DURATION_SECONDS | Max Video Duration |
FILTER_VIDEO_DURATION_SECONDS_RANGE | Max Video Duration Range |
FILTER_VIDEO_FORMAT_SUPPORT | Video Format Support |
FILTER_VIDEO_PLAYER_SIZE | Video Player Size |
FILTER_VIDEO_RATING_TIER | Digital Content Label |
FILTER_VIDEO_SKIPPABLE_SUPPORT | Video Skippable Support |
FILTER_WEEK | Week |
FILTER_YEAR | Year |
FILTER_YOUTUBE_ADAPTED_AUDIENCE_LIST | YouTube Adapted Audience List |
FILTER_YOUTUBE_AD_VIDEO | YouTube Ad Video |
FILTER_YOUTUBE_AD_VIDEO_ID | YouTube Ad Video ID |
FILTER_YOUTUBE_CHANNEL | YouTube Channel |
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_ADVERTISER | YouTube Advertiser |
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_INSERTION_ORDER | YouTube Insertion Order |
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_PARTNER | YouTube Partner |
FILTER_YOUTUBE_VIDEO | YouTube Video |
FILTER_ZIP_CODE | Zip Code ID |
FILTER_ZIP_POSTAL_CODE | Zip Code |
Metrics
In the following table where there are multiple values, the metric is represented in the advertiser currency, US dollars, and the partner currency, respectively.
| Metric | Report Builder Name |
|---|---|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS | Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS | Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE | Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS | Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS | Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE | Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate |
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS | Active View: Impressions Audible and Visible at Completion |
METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | Active View: Average Viewable Time (Seconds) |
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS | Active View: Custom Metric Measurable Impressions |
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS | Active View: Custom Metric Viewable Impressions |
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE | Active View: Custom Metric Viewable Rate |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE | Active View: Impression Distribution (Not Measurable) |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE | Active View: Impression Distribution (Not Viewable) |
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE | Active View: Impression Distribution (Viewable) |
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | Active View: Eligible Impressions |
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | Active View: Measurable Impressions |
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS | Active View: % Measurable Impressions |
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS | Active View: % Viewable Impressions |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS | Active View: % Audible Impressions |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START | Active View: % Audible and Visible at Start |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR | Active View: % Audible and Visible at First Quartile |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE | Active View: % Audible and Visible at Completion |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR | Active View: % Audible and Visible at Midpoint |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR | Active View: % Audible and Visible at Third Quartile |
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC | Active View: % Fully On-Screen 2 sec |
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN | Active View: % Full-Screen |
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND | Active View: % In Background |
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED | Active View: % of Ad Played |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE | Active View: % of Completed Impressions Audible and Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE | Active View: % of Completed Impressions Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE | Active View: % of First Quartile Impressions Audible and Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE | Active View: % of First Quartile Impressions Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE | Active View: % of Midpoint Impressions Audible and Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE | Active View: % of Midpoint Impressions Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE | Active View: % of Third Quartile Impressions Audible and Visible |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE | Active View: % of Third Quartile Impressions Visible |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE | Active View: % Play Time Audible |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE | Active View: % Play Time Audible and Visible |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE | Active View: % Play Time Visible |
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD | Active View: % Visible 10 Seconds |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START | Active View: % Visible at Start |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR | Active View: % Visible at First Quartile |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE | Active View: % Visible at Completion |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR | Active View: % Visible at Midpoint |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR | Active View: % Visible at Third Quartile |
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS | Active View: Not Measurable Impressions |
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS | Active View: Not Viewable Impressions |
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD | Active View: Impressions Visible 10 Seconds |
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | Active View: Viewable Impressions |
METRIC_ACTIVITY_REVENUE | Total Revenue |
METRIC_ADAPTED_AUDIENCE_FREQUENCY | Adapted Audience Frequency |
METRIC_ADLINGO_FEE_ADVERTISER_CURRENCY | AdLingo Fee (Advertiser Currency) |
METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY | Audio Client Cost eCPCL (Advertiser Currency) |
METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY | Audio Media Cost eCPCL (Advertiser Currency) |
METRIC_AUDIO_MUTES_AUDIO | Audio Mutes (Audio) |
METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY | Audio Revenue eCPCL (Advertiser Currency) |
METRIC_AUDIO_UNMUTES_AUDIO | Audio Unmutes (Audio) |
METRIC_AUDIO_UNMUTES_VIDEO | Audio Unmutes (Video) |
METRIC_AVERAGE_DISPLAY_TIME | Average Display Time |
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER | Average Impression Frequency per User |
METRIC_AVERAGE_INTERACTION_TIME | Average Interaction Time |
METRIC_AVERAGE_WATCH_TIME_PER_IMPRESSION | Average Watch Time per Impression |
METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS | Begin to Render Eligible Impressions |
METRIC_BEGIN_TO_RENDER_IMPRESSIONS | Begin to Render Impressions |
METRIC_BENCHMARK_FREQUENCY | Benchmark Frequency |
METRIC_BID_REQUESTS | Potential Impressions |
METRIC_BILLABLE_COST_ADVERTISER | Billable Cost (Advertiser Currency) |
METRIC_BILLABLE_COST_PARTNER | Billable Cost (Partner Currency) |
METRIC_BILLABLE_COST_USD | Billable Cost (USD) |
METRIC_BILLABLE_IMPRESSIONS | Billable Impressions |
METRIC_BRAND_LIFT_ABSOLUTE_BRAND_LIFT | Brand Lift: Absolute Brand Lift |
METRIC_BRAND_LIFT_ALL_SURVEY_RESPONSES | Brand Lift: All Survey Responses |
METRIC_BRAND_LIFT_BASELINE_POSITIVE_RESPONSE_RATE | Brand Lift: Baseline Positive Response Rate |
METRIC_BRAND_LIFT_BASELINE_SURVEY_RESPONSES | Brand Lift: Baseline Survey Responses |
METRIC_BRAND_LIFT_COST_PER_LIFTED_USER | Brand Lift: Cost Per Lifted User |
METRIC_BRAND_LIFT_EXPOSED_SURVEY_RESPONSES | Brand Lift: Exposed Survey Responses |
METRIC_BRAND_LIFT_HEADROOM_BRAND_LIFT | Brand Lift: Headroom Brand Lift |
METRIC_BRAND_LIFT_RELATIVE_BRAND_LIFT | Brand Lift: Relative Brand Lift |
METRIC_BRAND_LIFT_USERS | Brand Lift: Users |
METRIC_CARD_CLICKS | Card Clicks |
METRIC_CLICKS | Clicks |
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE | % Clicks Leading to Conversions |
METRIC_CLIENT_COST_ADVERTISER_CURRENCY | Client Cost (Advertiser Currency) |
METRIC_CLIENT_COST_ECPA_ADVERTISER_CURRENCY | Client Cost eCPA (Advertiser Currency) |
METRIC_CLIENT_COST_ECPA_PC_ADVERTISER_CURRENCY | Client Cost eCPA (PC) (Advertiser Currency) |
METRIC_CLIENT_COST_ECPA_PV_ADVERTISER_CURRENCY | Client Cost eCPA (PV) (Advertiser Currency) |
METRIC_CLIENT_COST_ECPC_ADVERTISER_CURRENCY | Client Cost eCPC (Advertiser Currency) |
METRIC_CLIENT_COST_ECPM_ADVERTISER_CURRENCY | Client Cost eCPM (Advertiser Currency) |
METRIC_CLIENT_COST_VIEWABLE_ECPM_ADVERTISER_CURRENCY | Client Cost Viewable eCPM (Advertiser Currency) |
METRIC_CM360_POST_CLICK_REVENUE | CM Post-Click Revenue |
METRIC_CM360_POST_CLICK_REVENUE_CROSS_ENVIRONMENT | CM Post-Click Revenue + Cross-Environment |
METRIC_CM360_POST_VIEW_REVENUE | CM Post-View Revenue |
METRIC_CM360_POST_VIEW_REVENUE_CROSS_ENVIRONMENT | CM Post-View Revenue + Cross-Environment |
METRIC_COMPANION_CLICKS_AUDIO | Companion Clicks (Audio) |
METRIC_COMPANION_IMPRESSIONS_AUDIO | Companion Impressions (Audio) |
METRIC_COMPLETE_LISTENS_AUDIO | Complete Listens (Audio) |
METRIC_COMPLETION_RATE_AUDIO | Completion Rate (Audio) |
METRIC_CONVERSIONS_PER_MILLE | Conversions per 1000 Impressions |
METRIC_CONVERTING_PATHS | Converting Paths |
METRIC_COOKIE_CONSENTED_FLOODLIGHT_IMPRESSIONS | Cookie Consented Floodlight Impressions |
METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY | Cookie Reach: Average Impression Frequency |
METRIC_COOKIE_REACH_IMPRESSION_REACH | Cookie Reach: Impression Reach |
METRIC_COOKIE_UNCONSENTED_FLOODLIGHT_IMPRESSIONS | Cookie Unconsented Floodlight Impressions |
METRIC_COUNTERS | Counters |
METRIC_CPM_FEE1_ADVERTISER | CPM Fee 1 (Advertiser Currency) |
METRIC_CPM_FEE1_PARTNER | CPM Fee 1 (Partner Currency) |
METRIC_CPM_FEE1_USD | CPM Fee 1 (USD) |
METRIC_CPM_FEE2_ADVERTISER | CPM Fee 2 (Advertiser Currency) |
METRIC_CPM_FEE2_PARTNER | CPM Fee 2 (Partner Currency) |
METRIC_CPM_FEE2_USD | CPM Fee 2 (USD) |
METRIC_CPM_FEE3_ADVERTISER | CPM Fee 3 (Advertiser Currency) |
METRIC_CPM_FEE3_PARTNER | CPM Fee 3 (Partner Currency) |
METRIC_CPM_FEE3_USD | CPM Fee 3 (USD) |
METRIC_CPM_FEE4_ADVERTISER | CPM Fee 4 (Advertiser Currency) |
METRIC_CPM_FEE4_PARTNER | CPM Fee 4 (Partner Currency) |
METRIC_CPM_FEE4_USD | CPM Fee 4 (USD) |
METRIC_CPM_FEE5_ADVERTISER | CPM Fee 5 (Advertiser Currency) |
METRIC_CPM_FEE5_PARTNER | CPM Fee 5 (Partner Currency) |
METRIC_CPM_FEE5_USD | CPM Fee 5 (USD) |
METRIC_CTR | Click Rate (CTR) |
METRIC_CUSTOM_FEE_1_ADVERTISER_CURRENCY | Custom Fee 1 (Advertiser Currency) |
METRIC_CUSTOM_FEE_2_ADVERTISER_CURRENCY | Custom Fee 2 (Advertiser Currency) |
METRIC_CUSTOM_FEE_3_ADVERTISER_CURRENCY | Custom Fee 3 (Advertiser Currency) |
METRIC_CUSTOM_FEE_4_ADVERTISER_CURRENCY | Custom Fee 4 (Advertiser Currency) |
METRIC_CUSTOM_FEE_5_ADVERTISER_CURRENCY | Custom Fee 5 (Advertiser Currency) |
METRIC_CUSTOM_VALUE_PER_1000_IMPRESSIONS | Custom value per 1000 impressions |
METRIC_DATA_COST_ADVERTISER | Data Fees (Advertiser Currency) |
METRIC_DATA_COST_PARTNER | Data Fees (Partner Currency) |
METRIC_DATA_COST_USD | Data Fees (USD) |
METRIC_DEMO_COMPOSITION_IMPRESSION | % Composition Impressions |
METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED | % Composition Impressions (Co-Viewed) |
METRIC_DEMO_CORRECTED_CLICKS | Clicks |
METRIC_DEMO_POPULATION | Population |
METRIC_DUPLICATE_FLOODLIGHT_IMPRESSIONS | Duplicate Consented Floodlight Impressions |
METRIC_ENGAGEMENTS | Engagements |
METRIC_ENGAGEMENT_RATE | Engagement Rate |
METRIC_ESTIMATED_CPM_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY | Estimated CPM for impressions with custom value (Advertiser Currency) |
METRIC_ESTIMATED_TOTAL_COST_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY | Estimated total cost for impressions with custom value (Advertiser Currency) |
METRIC_EXITS | Exits |
METRIC_EXPANSIONS | Expansions |
METRIC_FEE10_ADVERTISER | Agency Trading Desk Fee (Advertiser Currency) |
METRIC_FEE10_PARTNER | Agency Trading Desk Fee (Partner Currency) |
METRIC_FEE10_USD | Agency Trading Desk Fee (USD) |
METRIC_FEE11_ADVERTISER | Data Management Platform Fee (Advertiser Currency) |
METRIC_FEE11_PARTNER | Data Management Platform Fee (Partner Currency) |
METRIC_FEE11_USD | Data Management Platform Fee (USD) |
METRIC_FEE12_ADVERTISER | Integral Ad Science Pre-Bid Fee (Advertiser Currency) |
METRIC_FEE12_PARTNER | Integral Ad Science Pre-Bid Fee (Partner Currency) |
METRIC_FEE12_USD | Integral Ad Science Pre-Bid Fee (USD) |
METRIC_FEE13_ADVERTISER | DoubleVerify Pre-Bid Fee (Advertiser Currency) |
METRIC_FEE13_PARTNER | DoubleVerify Pre-Bid Fee (Partner Currency) |
METRIC_FEE13_USD | DoubleVerify Pre-Bid Fee (USD) |
METRIC_FEE14_ADVERTISER | ShopLocal Fee (Advertiser Currency) |
METRIC_FEE14_PARTNER | ShopLocal Fee (Partner Currency) |
METRIC_FEE14_USD | ShopLocal Fee (USD) |
METRIC_FEE15_ADVERTISER | TrustMetrics Fee (Advertiser Currency) |
METRIC_FEE15_PARTNER | TrustMetrics Fee (Partner Currency) |
METRIC_FEE15_USD | TrustMetrics Fee (USD) |
METRIC_FEE16_ADVERTISER | MediaCost Data Fee (Advertiser Currency) |
METRIC_FEE16_PARTNER | MediaCost Data Fee (Partner Currency) |
METRIC_FEE16_USD | MediaCost Data Fee (USD) |
METRIC_FEE17_ADVERTISER | Integral Ad Science Video Fee (Advertiser Currency) |
METRIC_FEE17_PARTNER | Integral Ad Science Video Fee (Partner Currency) |
METRIC_FEE17_USD | Integral Ad Science Video Fee (USD) |
METRIC_FEE18_ADVERTISER | MOAT Video Fee (Advertiser Currency) |
METRIC_FEE18_PARTNER | MOAT Video Fee (Partner Currency) |
METRIC_FEE18_USD | MOAT Video Fee (USD) |
METRIC_FEE19_ADVERTISER | Nielsen Digital Ad Ratings Fee (Advertiser Currency) |
METRIC_FEE19_PARTNER | Nielsen Digital Ad Ratings Fee (Partner Currency) |
METRIC_FEE19_USD | Nielsen Digital Ad Ratings Fee (USD) |
METRIC_FEE20_ADVERTISER | comScore vCE in DoubleClick Fee (Advertiser Currency) |
METRIC_FEE20_PARTNER | comScore vCE in DoubleClick Fee (Partner Currency) |
METRIC_FEE20_USD | comScore vCE in DoubleClick Fee (USD) |
METRIC_FEE21_ADVERTISER | Adloox Fee (Advertiser Currency) |
METRIC_FEE21_PARTNER | Adloox Fee (Partner Currency) |
METRIC_FEE21_USD | Adloox Fee (USD) |
METRIC_FEE22_ADVERTISER | Adloox Pre-Bid Fee (Advertiser Currency) |
METRIC_FEE22_PARTNER | Adloox Pre-Bid Fee (Partner Currency) |
METRIC_FEE22_USD | Adloox Pre-Bid Fee (USD) |
METRIC_FEE2_ADVERTISER | Third-Party Ad Server Fee (Advertiser Currency) |
METRIC_FEE2_PARTNER | Third-Party Ad Server Fee (Partner Currency) |
METRIC_FEE2_USD | Third-Party Ad Server Fee (USD) |
METRIC_FEE3_ADVERTISER | DoubleVerify Fee (Advertiser Currency) |
METRIC_FEE3_PARTNER | DoubleVerify Fee (Partner Currency) |
METRIC_FEE3_USD | DoubleVerify Fee (USD) |
METRIC_FEE4_ADVERTISER | Adsafe Fee (Advertiser Currency) |
METRIC_FEE4_PARTNER | Adsafe Fee (Partner Currency) |
METRIC_FEE4_USD | Adsafe Fee (USD) |
METRIC_FEE5_ADVERTISER | AdXpose Fee (Advertiser Currency) |
METRIC_FEE5_PARTNER | AdXpose Fee (Partner Currency) |
METRIC_FEE5_USD | AdXpose Fee (USD) |
METRIC_FEE6_ADVERTISER | Vizu Fee (Advertiser Currency) |
METRIC_FEE6_PARTNER | Vizu Fee (Partner Currency) |
METRIC_FEE6_USD | Vizu Fee (USD) |
METRIC_FEE7_ADVERTISER | Aggregate Knowledge Fee (Advertiser Currency) |
METRIC_FEE7_PARTNER | Aggregate Knowledge Fee (Partner Currency) |
METRIC_FEE7_USD | Aggregate Knowledge Fee (USD) |
METRIC_FEE8_ADVERTISER | Teracent Fee (Advertiser Currency) |
METRIC_FEE8_PARTNER | Teracent Fee (Partner Currency) |
METRIC_FEE8_USD | Teracent Fee (USD) |
METRIC_FEE9_ADVERTISER | Evidon Fee (Advertiser Currency) |
METRIC_FEE9_PARTNER | Evidon Fee (Partner Currency) |
METRIC_FEE9_USD | Evidon Fee (USD) |
METRIC_FIRST_QUARTILE_AUDIO | First-Quartile (Audio) |
METRIC_FLOODLIGHT_IMPRESSIONS | Floodlight Impressions |
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_IMPRESSIONS | General Invalid Traffic (GIVT) Impressions |
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_TRACKED_ADS | General Invalid Traffic (GIVT) Tracked Ads |
METRIC_GIVT_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | General Invalid Traffic (GIVT) Active View Eligible Impressions |
METRIC_GIVT_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | General Invalid Traffic (GIVT) Active View Measurable Impressions |
METRIC_GIVT_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | General Invalid Traffic (GIVT) Active View Viewable Impressions |
METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS | General Invalid Traffic (GIVT) Begin to Render Impressions |
METRIC_GIVT_CLICKS | General Invalid Traffic (GIVT) Clicks |
METRIC_GMAIL_CONVERSIONS | Gmail Conversions |
METRIC_GMAIL_POST_CLICK_CONVERSIONS | Gmail Post-Click Conversions |
METRIC_GMAIL_POST_VIEW_CONVERSIONS | Gmail Post-View Conversions |
METRIC_GMAIL_POTENTIAL_VIEWS | Gmail Potential Views |
METRIC_GRP_CORRECTED_IMPRESSIONS | Impressions |
METRIC_GRP_CORRECTED_IMPRESSIONS_COVIEWED | Impressions (Co-Viewed) |
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS | Viewable Impressions |
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS_SHARE_PERCENT | % Viewable Composition Impressions |
METRIC_IMPRESSIONS | Impressions |
METRIC_IMPRESSIONS_COVIEWED | Impressions (Co-Viewed) |
METRIC_IMPRESSIONS_TO_CONVERSION_RATE | % Impressions Leading to Conversions |
METRIC_IMPRESSIONS_WITH_CUSTOM_VALUE | Impressions with custom value |
METRIC_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE | Impressions with positive custom value |
METRIC_IMPRESSION_CUSTOM_VALUE_COST | Impression custom value / cost |
METRIC_IMPRESSION_LOSS_TARGETED_IMPRESSIONS | Targeted Impressions |
METRIC_INTERACTIVE_IMPRESSIONS | Interactive Impressions |
METRIC_INVALID_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | Invalid Active View Eligible Impressions |
METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | Invalid Active View Measurable Impressions |
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | Invalid Active View Viewable Impressions |
METRIC_INVALID_BEGIN_TO_RENDER_IMPRESSIONS | Invalid Begin to Render Impressions |
METRIC_INVALID_CLICKS | Invalid Clicks |
METRIC_INVALID_IMPRESSIONS | Invalid Impressions |
METRIC_INVALID_TRACKED_ADS | Invalid Tracked Ads |
METRIC_LAST_CLICKS | Post-Click Conversions |
METRIC_LAST_IMPRESSIONS | Post-View Conversions |
METRIC_LAST_TOUCH_CLICK_THROUGH_CONVERSIONS | Click-through Conversions |
METRIC_LAST_TOUCH_TOTAL_CONVERSIONS | Total Conversions |
METRIC_LAST_TOUCH_VIEW_THROUGH_CONVERSIONS | View-through Conversions |
METRIC_LINEITEM_BID_RESPONSE_COUNT | Bid Responses |
METRIC_MEDIA_COST_ADVERTISER | Media Cost (Advertiser Currency) |
METRIC_MEDIA_COST_ECPAPC_ADVERTISER | Media Cost eCPA (PC) (Advertiser Currency) |
METRIC_MEDIA_COST_ECPAPC_PARTNER | Media Cost eCPC (PC) (Partner Currency) |
METRIC_MEDIA_COST_ECPAPC_USD | Media Cost eCPC (PC) (USD) |
METRIC_MEDIA_COST_ECPAPV_ADVERTISER | Media Cost eCPA (PV) (Advertiser Currency) |
METRIC_MEDIA_COST_ECPAPV_PARTNER | Media Cost eCPC (PV) (Partner Currency) |
METRIC_MEDIA_COST_ECPAPV_USD | Media Cost eCPC (PV) (USD) |
METRIC_MEDIA_COST_ECPA_ADVERTISER | Media Cost eCPA (Advertiser Currency) |
METRIC_MEDIA_COST_ECPA_PARTNER | Media Cost eCPA (Partner Currency) |
METRIC_MEDIA_COST_ECPA_USD | Media Cost eCPA (USD) |
METRIC_MEDIA_COST_ECPCV_ADVERTISER | Video Media Cost eCPCV (Advertiser Currency) |
METRIC_MEDIA_COST_ECPCV_PARTNER | Video Media Cost eCPCV (Partner Currency) |
METRIC_MEDIA_COST_ECPCV_USD | Video Media Cost eCPCV (USD) |
METRIC_MEDIA_COST_ECPC_ADVERTISER | Media Cost eCPC (Advertiser Currency) |
METRIC_MEDIA_COST_ECPC_PARTNER | Media Cost eCPC (Partner Currency) |
METRIC_MEDIA_COST_ECPC_USD | Media Cost eCPC (USD) |
METRIC_MEDIA_COST_ECPM_ADVERTISER | Media Cost eCPM (Advertiser Currency) |
METRIC_MEDIA_COST_ECPM_PARTNER | Media Cost eCPM (Partner Currency) |
METRIC_MEDIA_COST_ECPM_USD | Media Cost eCPM (USD) |
METRIC_MEDIA_COST_PARTNER | Media Cost (Partner Currency) |
METRIC_MEDIA_COST_USD | Media Cost (USD) |
METRIC_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER | Media Cost Viewable eCPM (Advertiser Currency) |
METRIC_MEDIA_COST_VIEWABLE_ECPM_PARTNER | Media Cost Viewable eCPM (Partner Currency) |
METRIC_MEDIA_COST_VIEWABLE_ECPM_USD | Media Cost Viewable eCPM (USD) |
METRIC_MEDIA_FEE1_ADVERTISER | Media Fee 1 (Advertiser Currency) |
METRIC_MEDIA_FEE1_PARTNER | Media Fee 1 (Partner Currency) |
METRIC_MEDIA_FEE1_USD | Media Fee 1 (USD) |
METRIC_MEDIA_FEE2_ADVERTISER | Media Fee 2 (Advertiser Currency) |
METRIC_MEDIA_FEE2_PARTNER | Media Fee 2 (Partner Currency) |
METRIC_MEDIA_FEE2_USD | Media Fee 2 (USD) |
METRIC_MEDIA_FEE3_ADVERTISER | Media Fee 3 (Advertiser Currency) |
METRIC_MEDIA_FEE3_PARTNER | Media Fee 3 (Partner Currency) |
METRIC_MEDIA_FEE3_USD | Media Fee 3 (USD) |
METRIC_MEDIA_FEE4_ADVERTISER | Media Fee 4 (Advertiser Currency) |
METRIC_MEDIA_FEE4_PARTNER | Media Fee 4 (Partner Currency) |
METRIC_MEDIA_FEE4_USD | Media Fee 4 (USD) |
METRIC_MEDIA_FEE5_ADVERTISER | Media Fee 5 (Advertiser Currency) |
METRIC_MEDIA_FEE5_PARTNER | Media Fee 5 (Partner Currency) |
METRIC_MEDIA_FEE5_USD | Media Fee 5 (USD) |
METRIC_MIDPOINT_AUDIO | Midpoint (Audio) |
METRIC_NIELSEN_AVERAGE_FREQUENCY | Average Frequency |
METRIC_NIELSEN_GRP | Gross Rating Points |
METRIC_NIELSEN_IMPRESSIONS | Nielsen Impressions |
METRIC_NIELSEN_IMPRESSIONS_SHARE | % Impressions Share |
METRIC_NIELSEN_IMPRESSION_INDEX | Impression Index |
METRIC_NIELSEN_POPULATION | Population |
METRIC_NIELSEN_POPULATION_REACH | Audience Reach |
METRIC_NIELSEN_POPULATION_SHARE | % Population Share |
METRIC_NIELSEN_REACH_INDEX | Audience Index |
METRIC_NIELSEN_REACH_SHARE | % Audience Share |
METRIC_NIELSEN_UNIQUE_AUDIENCE | Unique Audience |
METRIC_ORIGINAL_AUDIENCE_FREQUENCY | Original Audience Frequency |
METRIC_PATH_CONVERSION_RATE | Path Conversion Rate |
METRIC_PAUSES_AUDIO | Pauses (Audio) |
METRIC_PERCENTAGE_FROM_CURRENT_IO_GOAL | Percentage from Current IO Goal |
METRIC_PERCENT_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE | % Impressions with positive custom value |
METRIC_PERCENT_INVALID_IMPRESSIONS_PREBID | % Invalid Impressions (Pre-bid) |
METRIC_PLATFORM_FEE_ADVERTISER | Platform Fee (Advertiser Currency) |
METRIC_PLATFORM_FEE_PARTNER | Platform Fee (Partner Currency) |
METRIC_PLATFORM_FEE_RATE | Platform Fee Rate |
METRIC_PLATFORM_FEE_USD | Platform Fee (USD) |
METRIC_POST_CLICK_CONVERSIONS_CROSS_ENVIRONMENT | Post-Click Conversions + Cross-Environment |
METRIC_POST_VIEW_CONVERSIONS_CROSS_ENVIRONMENT | Post-View Conversions + Cross-Environment |
METRIC_POTENTIAL_IMPRESSIONS | Potential Impressions |
METRIC_POTENTIAL_VIEWS | Potential Views |
METRIC_PREMIUM_FEE_ADVERTISER_CURRENCY | Premium Fee (Advertiser Currency) |
METRIC_PROFIT_ADVERTISER | Profit (Advertiser Currency) |
METRIC_PROFIT_ECPM_ADVERTISER | Profit eCPM (Advertiser Currency) |
METRIC_PROFIT_ECPM_PARTNER | Profit eCPM (Partner Currency) |
METRIC_PROFIT_ECPM_USD | Profit eCPM (USD) |
METRIC_PROFIT_MARGIN | Profit Margin |
METRIC_PROFIT_PARTNER | Profit (Partner Currency) |
METRIC_PROFIT_USD | Profit (USD) |
METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISER | Profit Viewable eCPM (Advertiser Currency) |
METRIC_PROFIT_VIEWABLE_ECPM_PARTNER | Profit Viewable eCPM (Partner Currency) |
METRIC_PROFIT_VIEWABLE_ECPM_USD | Profit Viewable eCPM (USD) |
METRIC_PROGRAMMATIC_GUARANTEED_IMPRESSIONS_PASSED_DUE_TO_FREQUENCY | Programmatic Guaranteed impressions passed due to frequency |
METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_RE_INVESTED_DUE_TO_FREQUENCY_ADVERTISER_CURRENCY | Programmatic Guaranteed savings re-invested due to frequency (Advertiser Currency) |
METRIC_PROVISIONAL_IMPRESSIONS | Provisional Impressions |
METRIC_REFUND_BILLABLE_COST_ADVERTISER_CURRENCY | Refund Billable Cost (Advertiser Currency) |
METRIC_REFUND_MEDIA_COST_ADVERTISER_CURRENCY | Refund Media Cost (Advertiser Currency) |
METRIC_REFUND_PLATFORM_FEE_ADVERTISER_CURRENCY | Refund Platform Fee (Advertiser Currency) |
METRIC_REVENUE_ADVERTISER | Revenue (Advertiser Currency) |
METRIC_REVENUE_ECPAPC_ADVERTISER | Revenue eCPA (PC) (Advertiser Currency) |
METRIC_REVENUE_ECPAPC_PARTNER | Revenue eCPA (PC) (Partner Currency) |
METRIC_REVENUE_ECPAPC_USD | Revenue eCPA (PC) (USD) |
METRIC_REVENUE_ECPAPV_ADVERTISER | Revenue eCPA (PV) (Advertiser Currency) |
METRIC_REVENUE_ECPAPV_PARTNER | Revenue eCPA (PV) (Partner Currency) |
METRIC_REVENUE_ECPAPV_USD | Revenue eCPA (PV) (USD) |
METRIC_REVENUE_ECPA_ADVERTISER | Revenue eCPA (Advertiser Currency) |
METRIC_REVENUE_ECPA_PARTNER | Revenue eCPA (Partner Currency) |
METRIC_REVENUE_ECPA_USD | Revenue eCPA (USD) |
METRIC_REVENUE_ECPCV_ADVERTISER | Video Revenue eCPCV (Advertiser Currency) |
METRIC_REVENUE_ECPCV_PARTNER | Video Revenue eCPCV (Partner Currency) |
METRIC_REVENUE_ECPCV_USD | Video Revenue eCPCV (USD) |
METRIC_REVENUE_ECPC_ADVERTISER | Revenue eCPC (Advertiser Currency) |
METRIC_REVENUE_ECPC_PARTNER | Revenue eCPC (Partner Currency) |
METRIC_REVENUE_ECPC_USD | Revenue eCPC (USD) |
METRIC_REVENUE_ECPM_ADVERTISER | Revenue eCPM (Advertiser Currency) |
METRIC_REVENUE_ECPM_PARTNER | Revenue eCPM (Partner Currency) |
METRIC_REVENUE_ECPM_USD | Revenue eCPM (USD) |
METRIC_REVENUE_PARTNER | Revenue (Partner Currency) |
METRIC_REVENUE_USD | Revenue (USD) |
METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISER | Revenue Viewable eCPM (Advertiser Currency) |
METRIC_REVENUE_VIEWABLE_ECPM_PARTNER | Revenue Viewable eCPM (Partner Currency) |
METRIC_REVENUE_VIEWABLE_ECPM_USD | Revenue Viewable eCPM (USD) |
METRIC_RICH_MEDIA_ENGAGEMENTS | Rich Media Engagements |
METRIC_RICH_MEDIA_SCROLLS | Scrolls |
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS | Complete Views (Video) |
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES | First-Quartile Views (Video) |
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS | Fullscreens (Video) |
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS | Midpoint Views (Video) |
METRIC_RICH_MEDIA_VIDEO_MUTES | Audio Mutes (Video) |
METRIC_RICH_MEDIA_VIDEO_PAUSES | Pauses (Video) |
METRIC_RICH_MEDIA_VIDEO_PLAYS | Starts (Video) |
METRIC_RICH_MEDIA_VIDEO_SKIPS | Skips (Video) |
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES | Third-Quartile Views (Video) |
METRIC_STARTS_AUDIO | Starts (Audio) |
METRIC_STOPS_AUDIO | Stops (Audio) |
METRIC_STORE_VISIT_CONVERSIONS | Store Visit Conversions |
METRIC_TARGET_RATING_POINTS | Target Rating Points |
METRIC_TARGET_RATING_POINTS_COVIEWED | Target Rating Points (Co-Viewed) |
METRIC_TEA_TRUEVIEW_IMPRESSIONS | Potential Impressions |
METRIC_TEA_TRUEVIEW_UNIQUE_COOKIES | Unique Cookies with Impressions |
METRIC_THIRD_QUARTILE_AUDIO | Third-Quartile (Audio) |
METRIC_TIMERS | Timers |
METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY | Total Audio Media Cost eCPCL (Advertiser Currency) |
METRIC_TOTAL_CONVERSIONS | Total Conversions |
METRIC_TOTAL_CONVERSIONS_CROSS_ENVIRONMENT | Total Conversions + Cross-Environment |
METRIC_TOTAL_DISPLAY_TIME | Total Display Time |
METRIC_TOTAL_EXPOSURES | Total Exposures |
METRIC_TOTAL_IMPRESSION_CUSTOM_VALUE | Total impression custom value |
METRIC_TOTAL_INTERACTION_TIME | Total Interaction Time |
METRIC_TOTAL_MEDIA_COST_ADVERTISER | Total Media Cost (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER | Total Media Cost eCPA (PC) (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNER | Total Media Cost eCPA (PC) (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPAPC_USD | Total Media Cost eCPA (PC) (USD) |
METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER | Total Media Cost eCPA (PV) (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNER | Total Media Cost eCPA (PV) (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPAPV_USD | Total Media Cost eCPA (PV) (USD) |
METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER | Total Media Cost eCPA (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPA_PARTNER | Total Media Cost eCPA (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPA_USD | Total Media Cost eCPA (USD) |
METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER | Total Video Media Cost eCPCV (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNER | Total Video Media Cost eCPCV (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPCV_USD | Total Video Media Cost eCPCV (USD) |
METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER | Total Media Cost eCPC (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER | Total Media Cost eCPC (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPC_USD | Total Media Cost eCPC (USD) |
METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER | Total Media Cost eCPM (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER | Total Media Cost eCPM (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_ECPM_USD | Total Media Cost eCPM (USD) |
METRIC_TOTAL_MEDIA_COST_PARTNER | Total Media Cost (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_USD | Total Media Cost (USD) |
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER | Total Media Cost Viewable eCPM (Advertiser Currency) |
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNER | Total Media Cost Viewable eCPM (Partner Currency) |
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USD | Total Media Cost Viewable eCPM (USD) |
METRIC_TOTAL_PATHS | Total Paths |
METRIC_TOTAL_USERS | Total Users |
METRIC_TRACKED_ADS | Tracked Ads |
METRIC_TRACKING_UNCONSENTED_CLICKS | Cookie Unconsented Clicks |
METRIC_TRUEVIEW_ALL_AD_SEQUENCE_IMPRESSIONS | All YouTube Sequence Impressions |
METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISER | Revenue eCPE (Advertiser Currency) |
METRIC_TRUEVIEW_AVERAGE_CPE_PARTNER | Revenue eCPE (Partner Currency) |
METRIC_TRUEVIEW_AVERAGE_CPE_USD | Revenue eCPE (USD) |
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISER | Cost / Conversion (Advertiser Currency) |
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNER | Cost / Conversion (Partner Currency) |
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USD | Cost / Conversion (USD) |
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW | Conversions |
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW | View Conversion Rate |
METRIC_TRUEVIEW_CPV_ADVERTISER | Revenue eCPV (Advertiser Currency) |
METRIC_TRUEVIEW_CPV_PARTNER | Revenue eCPV (Partner Currency) |
METRIC_TRUEVIEW_CPV_USD | Revenue eCPV (USD) |
METRIC_TRUEVIEW_EARNED_LIKES | Earned Likes |
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS | Earned Playlist Additions |
METRIC_TRUEVIEW_EARNED_SHARES | Earned Shares |
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS | Earned Subscribers |
METRIC_TRUEVIEW_EARNED_VIEWS | Earned Views |
METRIC_TRUEVIEW_ENGAGEMENTS | Engagements |
METRIC_TRUEVIEW_ENGAGEMENT_RATE | Engagement Rate |
METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWS | TrueView: General Invalid Traffic (GIVT) Views |
METRIC_TRUEVIEW_IMPRESSION_SHARE | Impression Share |
METRIC_TRUEVIEW_INVALID_VIEWS | TrueView: Invalid Views |
METRIC_TRUEVIEW_LOST_IS_BUDGET | Lost Impression Share (Budget) |
METRIC_TRUEVIEW_LOST_IS_RANK | Lost Impression Share (Rank) |
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISER | Total Conversion Value (Advertiser Currency) |
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNER | Total Conversion Value (Partner Currency) |
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USD | Total Conversion Value (USD) |
METRIC_TRUEVIEW_UNIQUE_VIEWERS | Unique Viewers |
METRIC_TRUEVIEW_VIEWS | TrueView: Views |
METRIC_TRUEVIEW_VIEW_RATE | TrueView: View Rate |
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION | View through Conversion |
METRIC_UNIQUE_COOKIES_WITH_IMPRESSIONS | Unique Cookies with Impressions |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY | Unique Reach: Average Impression Frequency |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED | Unique Reach: Average Impression Frequency (Co-Viewed) |
METRIC_UNIQUE_REACH_CLICK_REACH | Unique Reach: Click Reach |
METRIC_UNIQUE_REACH_IMPRESSION_REACH | Unique Reach: Impression Reach |
METRIC_UNIQUE_REACH_IMPRESSION_REACH_COVIEWED | Unique Reach: Impression Reach (Co-Viewed) |
METRIC_UNIQUE_REACH_TOTAL_REACH | Unique Reach: Total Reach |
METRIC_UNIQUE_REACH_TOTAL_REACH_COVIEWED | Unique Reach: Total Reach (Co-Viewed) |
METRIC_UNIQUE_VISITORS_COOKIES | Unique Cookies with Impressions |
METRIC_VENDOR_BLOCKED_ADS | Vendor Blocked Ads |
METRIC_VERIFIABLE_IMPRESSIONS | Verifiable Impressions |
METRIC_VERIFICATION_VIDEO_PLAYER_SIZE_MEASURABLE_IMPRESSIONS | Measurable Impressions For Video Player Size |
METRIC_VIDEO_CLIENT_COST_ECPCV_ADVERTISER_CURRENCY | Video Client Cost eCPCV (Advertiser Currency) |
METRIC_VIDEO_COMPANION_CLICKS | Companion Clicks (Video) |
METRIC_VIDEO_COMPANION_IMPRESSIONS | Companion Impressions (Video) |
METRIC_VIDEO_COMPLETION_RATE | Completion Rate (Video) |
METRIC_VIEWABLE_BID_REQUESTS | Potential Viewable Impressions |
METRIC_VIEWABLE_GROSS_RATING_POINTS | Viewable Target Rating Points |
METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO | Unique Reach: Average Impression Frequency |
METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO_COVIEWED | Unique Reach: Average Impression Frequency (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY_BY_DEMO | Unique Reach: Average Viewable Impression Frequency |
METRIC_VIRTUAL_PEOPLE_CLICK_REACH_BY_DEMO | Unique Reach: Click Reach |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO | Unique Reach: Impression Reach |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED | Unique Reach: Impression Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT | % Population Reach |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED | % Population Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT | % Composition Reach |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED | % Composition Reach (Co-Viewed) |
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_BY_DEMO | Unique Reach: Viewable Impression Reach |
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_PERCENT | % Viewable Population Reach |
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_SHARE_PERCENT | % Viewable Composition Reach |
METRIC_WATCH_TIME | Watch Time |
METRIC_WIN_LOSS_DEAL_AVAILABLE_REQUESTS | Available Requests (Deal) |
METRIC_WIN_LOSS_DEAL_TARGETED_IMPRESSIONS | Targeted Impressions (Deal) |
METRIC_WIN_LOSS_LINEITEM_AVAILABLE_REQUESTS | Available Requests (Line Item) |
METRIC_WIN_LOSS_LINEITEM_TARGETED_IMPRESSIONS | Targeted Impressions (Line Item) |
METRIC_WIN_LOSS_RATE | Win Rate |