We are currently migrating a subset of report types from offline to instant reporting. Once a user is migrated,
queries.list responses will include existing instant reports. See our
blog post for more information.
Data Transfer v2.0
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Data Transfer v2.0 provides raw reporting data that can deliver analytics beyond
standard reporting. When
Google Marketing Platform processes reporting data, some of it is flagged for
Data Transfer. Once the process is complete, Data Transfer files are available
in Google Cloud Storage (GCS). To take full advantage of Data Transfer, your
organization will need to: extract, transform, and load large files, administer
a database, and implement scripts.
Delivery
-
Impression and click files are delivered 24 times a day (one for each hour).
Process time can vary by file, so files may appear out of order. Activity files are delivered daily.
-
Match table files, and Floodlight activity files are delivered daily.
-
Processing for activity files and match table files begins at midnight in your configured reporting
timezone, and files are delivered as soon as complete.
-
Files are available in Google Cloud Storage for 60 days. After 60 days files are deleted.
Content
-
Data Transfer files provide impression, click, and floodlight activity data in
a log level format. Match tables files are used to reduce individual file size while still
providing robust data. See a complete list of Data Transfer 2.0 fields.
-
Display & Video 360 users can include Display & Video 360 fields in Data Transfer
reports. These fields are added to the regular DCM Data Transfer
files.
-
All Data Transfer and match table files are comma-delimited and support UTF-8 encoding.
-
Comma separators: All files in Data Transfer 2.0,
including match table files, use commas (
,
) as separators.
-
Special characters wrapped in quotation marks: For fields
containing special characters, the contents of the field are wrapped in
quotation marks (
"
).
-
UTF-8 encoding: All Data Transfer and match table files
support UTF-8 encoding.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-14 UTC.
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