Optimize your integration
Display & Video 360 offers various tools, called “bulk tools”, that you can use in addition to the interface. The right tools for your team depend on your needs and resources. This guide gives an overview of the available tools, recommendations based on use cases, and examples of integrations that utilize multiple tools.
Choose the right tool for you
Display & Video 360 bulk tools vary in complexity and feature set. Based on your specific needs and available resources, you can find the ones that you can use to accomplish your tasks more efficiently!
Use multiple tools
You can use multiple bulk tools to create a platform-wide integration and optimize all of your Display & Video 360 interactions.
Display & Video 360 Interface Bulk Features
Pros
Intuitive and available in the Display & Video 360 interface.
Cons
Requires manual interaction by a team member.
Considerations
Required manual interaction reduces the ways you can optimize your integration.
Display & Video 360 API
Pros
You can programmatically manage most Display & Video 360 resources, such as advertisers, creatives, and line items.
Cons
Doesn't support creation or updating of YouTube & Partners resources.
Considerations
Requires engineering resources.
Display & Video 360 API BigQuery Connector
Cons
Doesn't support creating or updating Display & Video 360 resources.
Considerations
Requires use of the BigQuery platform.
Structured Data Files
Pros
Lets you manage Display & Video 360 campaigns and inventory by editing formatted comma-separated values (CSV) files offline.
Cons
Creating or editing resources requires uploading files manually through the Display & Video 360 interface.
Considerations
Display & Video 360 regularly releases and deprecates new Structured Data Files versions to support new, or sunset old, Display & Video 360 features.
Bid Manager Reporting API
Pros
Supports performance data retrieval through programmatic creation and running of Display & Video 360 reports.
Cons
Due to the number of restrictions and requirements regarding report dimensions and metrics, we recommend that you build reports in the Display & Video 360 interface first.
Considerations
Requires at least some engineering resources.
Reporting Data Transfer
Pros
Provides regularly-generated event level Display & Video 360 and Campaign Manager 360 performance data.
Cons
Given the detail level of the data, the generated files are very large, and require engineering resources to process.
Considerations
Requires the use of Google Cloud Storage.