Using third party verification service targeting will incur additional costs, these are listed in the Display & Video 360 UI under the Third-Party Rate Card tab.
If you are using a third party verification service, enter the vendor in the Third
Party Verification Services field. You can only select
one vendor per modified entity. If you use multiple labels, use a “;” to separate them. For example, to use DoubleVerify on a
Display line item you can specify in Third Party Verification Services DoubleVerify and in
Third Party Verification Labels: "ADULT_HR; DISPLAY_VIEWABILITY_50; DRUGS_HR; TRAQ_250; UNRATEABLE;"
For more information, see Brand Safety Targeting in the help center.
The following tables describe SDF's support for third party verification services:
Integral Ad Science
Note that only one label per group is allowed and the Targeting Type shows whether the label can be used for Display or Video line items. All labels can be used for default targeting.
| Targeting Type | Group | Label | Description |
|---|---|---|---|
| All | Adult | ADULT_HR | Adult High Risk |
| All | Adult | ADULT_HMR | Adult High and Moderate Risk |
| All | Alcohol | ALCOHOL_HR | Alcohol High Risk |
| All | Alcohol | ALCOHOL_HMR | Alcohol High and Moderate Risk |
| All | Illegal downloads | ILLEGAL_DOWNLOADS_HR | Illegal Downloads High Risk |
| All | Illegal downloads | ILLEGAL_DOWNLOADS_HMR | Illegal Downloads High and Moderate Risk |
| All | Drugs | DRUGS_HR | Drugs High Risk |
| All | Drugs | DRUGS_HMR | Drugs High and Moderate Risk |
| All | Hate speech | HATE_SPEECH_HR | Hate Speech High Risk |
| All | Hate speech | HATE_SPEECH_HMR | Hate Speech High and Moderate Risk |
| All | Offensive language | OFFENSIVE_LANGUAGE_HR | Offensive Language High Risk |
| All | Offensive language | OFFENSIVE_LANGUAGE_HMR | Offensive Language High and Moderate Risk |
| All | Suspicious activity | SUSPICIOUS_ACTIVITY_HR | Suspicious Activity High Risk |
| All | Suspicious activity | SUSPICIOUS_ACTIVITY_HMR | Suspicious Activity High and Moderate Risk |
| All | Violence | VIOLENCE_HR | Violence High Risk |
| All | Violence | VIOLENCE_HMR | Violence High and Moderate Risk |
| All | UNRATEABLE | Exclude pages which Integral Ad Science cannot rate | |
| Display | TRAQ Score | TRAQ_250 | TRAQ Score 250-1000 |
| Display | TRAQ Score | TRAQ_500 | TRAQ Score 500-1000 |
| Display | TRAQ Score | TRAQ_600 | TRAQ Score 600-1000 |
| Display | TRAQ Score | TRAQ_700 | TRAQ Score 700-1000 |
| Display | TRAQ Score | TRAQ_750 | TRAQ Score 750-1000 |
| Display | TRAQ Score | TRAQ_875 | TRAQ Score 875-1000 |
| Display | TRAQ Score | TRAQ_1000 | TRAQ Score 1000 |
| Display | Display viewability | DISPLAY_VIEWABILITY_10 | Top 10% of Viewable Content |
| Display | Display viewability | DISPLAY_VIEWABILITY_20 | Top 20% of Viewable Content |
| Display | Display viewability | DISPLAY_VIEWABILITY_35 | Top 35% of Viewable Content |
| Display | Display viewability | DISPLAY_VIEWABILITY_50 | Top 50% of Viewable Content |
| Display | Display viewability | DISPLAY_VIEWABILITY_75 | Top 75% of Viewable Content |
| Video | Video viewability | VIDEO_VIEWABILITY_40 | 40%+ in view according to IAB video viewability for campaigns over 50,000 impressions |
| Video | Video viewability | VIDEO_VIEWABILITY_50 | 50%+ in view according to IAB video viewability for campaigns over 50,000 impressions |
| Video | Video viewability | VIDEO_VIEWABILITY_60 | 60%+ in view according to IAB video viewability for campaigns over 50,000 impressions |
| Video | Video viewability | VIDEO_VIEWABILITY_70 | 70%+ in view according to IAB video viewability for campaigns over 50,000 impressions |
DoubleVerify
Note that only one label per group is allowed, for the following Brand Safety labels you can choose either one Avoidance tier or any number of Avoidance Categories. Also, Targeting Type shows whether the label can be used for Display or Video line items. All labels can be used for default targeting.
| Targeting Type | Group | Label | Description |
|---|---|---|---|
| All | Avoidance tier | AVOIDANCE_TIER_HR | Block only the high-risk DV Brand Safety avoidance tier |
| All | Avoidance tier | AVOIDANCE_TIER_HMR | Block high and medium-risk DV Brand Safety avoidance tiers |
| All | ADULT_CONTENT_PORNOGRAPHY | Adult Content: Pornography, Mature Topics & Nudity | |
| All | ADULT_CONTENT_SWIMSUIT | Adult Content: Swimsuit | |
| All | ALTERNATIVE_LIFESTYLES | Controversial Subjects: Alternative Lifestyles | |
| All | CELEBRITY_GOSSIP | Controversial Subjects: Celebrity Gossip | |
| All | GAMBLING | Controversial Subjects: Gambling | |
| All | OCCULT | Controversial Subjects: Occult | |
| All | SEX_EDUCATION | Controversial Subjects: Sex Education | |
| All | COPYRIGHT_INFRINGEMENT | Copyright Infringement | |
| All | DISASTER_AVIATION | Disaster: Aviation | |
| All | DISASTER_MAN-MADE | Disaster: Man-made | |
| All | DISASTER_NATURAL | Disaster: Natural | |
| All | DISASTER_TERRORIST_EVENTS | Disaster: Terrorist Events | |
| All | DISASTER_VEHICLE | Disaster: Vehicle | |
| All | ALCOHOL | Drugs/Alcohol/Controlled Substances: Alcohol | |
| All | SMOKING | Drugs/Alcohol/Controlled Substances: Smoking | |
| All | SUBSTANCE_ABUSE | Drugs/Alcohol/Controlled Substances: Substance Abuse | |
| All | GRAPHIC_VIOLENCE_WEAPONS | Extreme Graphic/Explicit Violence/Weapons | |
| All | HATE_PROFANITY | Hate/Profanity | |
| All | CRIMINAL_SKILLS | Illegal Activities: Criminal Skills | |
| All | NUISANCE_SPYWARE_MALWARE_WAREZ | Nuisance/Spyware/Malware/Warez | |
| All | NEGATIVE_NEWS_FINANCIAL | Negative News: Financial | |
| All | NON-ENGLISH | Non-Std Content: Non-English | |
| All | PARKING_PAGE | Non-Std Content: Parking Page | |
| All | UNMODERATED_UGC | Unmoderated UGC: Forums, Images & Video | |
| All | AD_SERVERS | Ad Servers | |
| All | INFLAMMATORY_POLITICS_AND_NEWS | Controversial Subjects: Inflammatory Politics and News | |
| All | NEGATIVE_NEWS_PHARMACEUTICAL | Negative News: Pharmaceutical | |
| All | UNRATEABLE | Unknown/Unrateable | |
| All | FRAUD_INVALID_TRAFFIC | Fraud & Invalid Traffic: Prevent Suspicious Traffic | |
| Display | Viewed rate | IAB_VIEWED_RATE_10 | Top 10% of inventory by IAB Viewed Rate |
| Display | Viewed rate | IAB_VIEWED_RATE_20 | Top 20% of inventory by IAB Viewed Rate |
| Display | Viewed rate | IAB_VIEWED_RATE_35 | Top 35% of inventory by IAB Viewed Rate |
| Display | Viewed rate | IAB_VIEWED_RATE_50 | Top 50% of inventory by IAB Viewed Rate |
| Display | Viewed rate | IAB_VIEWED_RATE_75 | Top 75% of inventory by IAB Viewed Rate |
| Display | View duration | AVERAGE_VIEW_DURATION_10 | Top 10% of inventory by Average View Duration |
| Display | View duration | AVERAGE_VIEW_DURATION_20 | Top 20% of inventory by Average View Duration |
| Display | View duration | AVERAGE_VIEW_DURATION_35 | Top 35% of inventory by Average View Duration |
| Display | View duration | AVERAGE_VIEW_DURATION_50 | Top 50% of inventory by Average View Duration |
| Display | View duration | AVERAGE_VIEW_DURATION_75 | Top 75% of inventory by Average View Duration |
| Video | IAB viewability | IAB_VIEWABILITY_10 | Top 10% of inventory by IAB Viewability |
| Video | IAB viewability | IAB_VIEWABILITY_25 | Top 25% of inventory by IAB Viewability |
| Video | IAB viewability | IAB_VIEWABILITY_35 | Top 35% of inventory by IAB Viewability |
| Video | IAB viewability | IAB_VIEWABILITY_50 | Top 50% of inventory by IAB Viewability |
| Video | IAB viewability | IAB_VIEWABILITY_75 | Top 75% of inventory by IAB Viewability |
| Video | Viewed performance | VIEWED_PERFORMANCE_10 | Top 10% of inventory by Fully Viewed Performance |
| Video | Viewed performance | VIEWED_PERFORMANCE_25 | Top 25% of inventory by Fully Viewed Performance |
| Video | Viewed performance | VIEWED_PERFORMANCE_35 | Top 35% of inventory by Fully Viewed Performance |
| Video | Viewed performance | VIEWED_PERFORMANCE_50 | Top 50% of inventory by Fully Viewed Performance |
| Video | Viewed performance | VIEWED_PERFORMANCE_75 | Top 75% of inventory by Fully Viewed Performance |
| Video | Player size | PLAYER_SIZE_400X300_5 | Sites with 5%+ of Impressions with 400x300 or Greater Player Size |
| Video | Player size | PLAYER_SIZE_400X300_25 | Sites with 25%+ of Impressions with 400x300 or Greater Player Size |
| Video | Player size | PLAYER_SIZE_400X300_70 | Sites with 70%+ of Impressions with 400x300 or Greater Player Size |
| Video | Player size | PLAYER_SIZE_400X300_95 | Sites with 95%+ of Impressions with 400x300 or Greater Player Size |
Adloox
Note that only one label per group is allowed. Content Categories Service cannot be targeted along with other services. Also, Targeting Type shows whether the label can be used for Display or Video line items. All labels can be used for default targeting.
| Targeting Type | Service | Group | Label | Description |
|---|---|---|---|---|
| All | Brand Safety & Suitability Content Filtration Categories | Adult & Explicit Sexual Content | ADULT_EXPLICIT_SEXUAL_HIGH | Adult explicit sexual (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Adult & Explicit Sexual Content | ADULT_EXPLICIT_SEXUAL_MEDIUM | Adult explicit sexual (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Adult & Explicit Sexual Content | ADULT_EXPLICIT_SEXUAL_LOW | Adult explicit sexual (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Adult & Explicit Sexual Content | ADULT_EXPLICIT_SEXUAL_FLOOR | Adult explicit sexual (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Arms & Ammunition Content | ARMS_AMMUNITION_HIGH | Arms ammunition (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Arms & Ammunition Content | ARMS_AMMUNITION_MEDIUM | Arms ammunition (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Arms & Ammunition Content | ARMS_AMMUNITION_LOW | Arms ammunition (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Arms & Ammunition Content | ARMS_AMMUNITION_FLOOR | Arms ammunition (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Crime & Harmful Acts Content | CRIME_HARMFUL_ACTS_TO_INDIVIDUALS_SOCIETY_HUMAN_RIGHTS_VIOLATIONS_HIGH | Crime harmful acts to individuals society human rights violations (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Crime & Harmful Acts Content | CRIME_HARMFUL_ACTS_TO_INDIVIDUALS_SOCIETY_HUMAN_RIGHTS_VIOLATIONS_MEDIUM | Crime harmful acts to individuals society human rights violations (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Crime & Harmful Acts Content | CRIME_HARMFUL_ACTS_TO_INDIVIDUALS_SOCIETY_HUMAN_RIGHTS_VIOLATIONS_LOW | Crime harmful acts to individuals society human rights violations (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Crime & Harmful Acts Content | CRIME_HARMFUL_ACTS_TO_INDIVIDUALS_SOCIETY_HUMAN_RIGHTS_VIOLATIONS_FLOOR | Crime harmful acts to individuals society human rights violations (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Death, Injury Or Military Conflict Content | DEATH_INJURY_MILITARY_CONFLICT_HIGH | Death injury military conflict (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Death, Injury Or Military Conflict Content | DEATH_INJURY_MILITARY_CONFLICT_MEDIUM | Death injury military conflict (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Death, Injury Or Military Conflict Content | DEATH_INJURY_MILITARY_CONFLICT_LOW | Death injury military conflict (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Death, Injury Or Military Conflict Content | DEATH_INJURY_MILITARY_CONFLICT_FLOOR | Death injury military conflict (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Debated Sensitive Social Issue Content | DEBATED_SENSITIVE_SOCIAL_ISSUE_HIGH | Debated sensitive social issue (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Debated Sensitive Social Issue Content | DEBATED_SENSITIVE_SOCIAL_ISSUE_MEDIUM | Debated sensitive social issue (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Debated Sensitive Social Issue Content | DEBATED_SENSITIVE_SOCIAL_ISSUE_LOW | Debated sensitive social issue (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Debated Sensitive Social Issue Content | DEBATED_SENSITIVE_SOCIAL_ISSUE_FLOOR | Debated sensitive social issue (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Illegal Drugs/Alcohol Content | ILLEGAL_DRUGS_TOBACCO_ECIGARETTES_VAPING_ALCOHOL_HIGH | Illegal drugs tobacco ecigarettes vaping alcohol (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Illegal Drugs/Alcohol Content | ILLEGAL_DRUGS_TOBACCO_ECIGARETTES_VAPING_ALCOHOL_MEDIUM | Illegal drugs tobacco ecigarettes vaping alcohol (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Illegal Drugs/Alcohol Content | ILLEGAL_DRUGS_TOBACCO_ECIGARETTES_VAPING_ALCOHOL_LOW | Illegal drugs tobacco ecigarettes vaping alcohol (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Illegal Drugs/Alcohol Content | ILLEGAL_DRUGS_TOBACCO_ECIGARETTES_VAPING_ALCOHOL_FLOOR | Illegal drugs tobacco ecigarettes vaping alcohol (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Online Piracy Content | ONLINE_PIRACY_HIGH | Online piracy (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Online Piracy Content | ONLINE_PIRACY_MEDIUM | Online piracy (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Online Piracy Content | ONLINE_PIRACY_LOW | Online piracy (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Online Piracy Content | ONLINE_PIRACY_FLOOR | Online piracy (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Hate Speech & Acts of Aggression Content | HATE_SPEECH_ACTS_OF_AGGRESSIVE_CONTENT_HIGH | Hate speech acts of aggressive content (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Hate Speech & Acts of Aggression Content | HATE_SPEECH_ACTS_OF_AGGRESSIVE_CONTENT_MEDIUM | Hate speech acts of aggressive content (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Hate Speech & Acts of Aggression Content | HATE_SPEECH_ACTS_OF_AGGRESSIVE_CONTENT_LOW | Hate speech acts of aggressive content (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Hate Speech & Acts of Aggression Content | HATE_SPEECH_ACTS_OF_AGGRESSIVE_CONTENT_FLOOR | Hate speech acts of aggressive content (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Obscenity & Profanity Content | OBSCENITY_PROFANITY_HIGH | Obscenity profanity (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Obscenity & Profanity Content | OBSCENITY_PROFANITY_MEDIUM | Obscenity profanity (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Obscenity & Profanity Content | OBSCENITY_PROFANITY_LOW | Obscenity profanity (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Obscenity & Profanity Content | OBSCENITY_PROFANITY_FLOOR | Obscenity profanity (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Spam Or Harmful Content | SPAM_HARMFUL_HIGH | Spam harmful (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Spam Or Harmful Content | SPAM_HARMFUL_MEDIUM | Spam harmful (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Spam Or Harmful Content | SPAM_HARMFUL_LOW | Spam harmful (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Spam Or Harmful Content | SPAM_HARMFUL_FLOOR | Spam harmful (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Terrorism Content | TERRORISM_HIGH | Terrorism (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Terrorism Content | TERRORISM_MEDIUM | Terrorism (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Terrorism Content | TERRORISM_LOW | Terrorism (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Terrorism Content | TERRORISM_FLOOR | Terrorism (floor) |
| All | Brand Safety & Suitability Content Filtration Categories | Misinformation Content | MISINFORMATION_HIGH | Misinformation (high) |
| All | Brand Safety & Suitability Content Filtration Categories | Misinformation Content | MISINFORMATION_MEDIUM | Misinformation (medium) |
| All | Brand Safety & Suitability Content Filtration Categories | Misinformation Content | MISINFORMATION_LOW | Misinformation (low) |
| All | Brand Safety & Suitability Content Filtration Categories | Misinformation Content | MISINFORMATION_FLOOR | Misinformation (floor) |
| All | Fraud & Invalid Traffic | FRAUD_IVT | Fraud & Invalid Traffic | |
| Display | Viewability Targeting | Display IAB Viewability | DISPLAY_IAB_VIEWED_RATE_10 | Display IAB viewed rate (10) |
| Display | Viewability Targeting | Display IAB Viewability | DISPLAY_IAB_VIEWED_RATE_20 | Display IAB viewed rate (20) |
| Display | Viewability Targeting | Display IAB Viewability | DISPLAY_IAB_VIEWED_RATE_35 | Display IAB viewed rate (35) |
| Display | Viewability Targeting | Display IAB Viewability | DISPLAY_IAB_VIEWED_RATE_50 | Display IAB viewed rate (50) |
| Display | Viewability Targeting | Display IAB Viewability | DISPLAY_IAB_VIEWED_RATE_75 | Display IAB viewed rate (75) |
| Video | Viewability Targeting | Video IAB Viewability | VIDEO_IAB_VIEWED_RATE_10 | Video IAB viewed rate (10) |
| Video | Viewability Targeting | Video IAB Viewability | VIDEO_IAB_VIEWED_RATE_20 | Video IAB viewed rate (20) |
| Video | Viewability Targeting | Video IAB Viewability | VIDEO_IAB_VIEWED_RATE_35 | Video IAB viewed rate (35) |
| Video | Viewability Targeting | Video IAB Viewability | VIDEO_IAB_VIEWED_RATE_50 | Video IAB viewed rate (50) |
| Video | Viewability Targeting | Video IAB Viewability | VIDEO_IAB_VIEWED_RATE_75 | Video IAB viewed rate (75) |
| All | Content Categories | ADULT_CONTENT_HARD | Adult content (hard) | |
| All | Content Categories | ADULT_CONTENT_SOFT | Adult content (soft) | |
| All | Content Categories | ILLEGAL_CONTENT | Illegal content | |
| All | Content Categories | BORDERLINE_CONTENT | Borderline content | |
| All | Content Categories | DISCRIMINATORY_CONTENT | Discriminatory content | |
| All | Content Categories | VIOLENT_CONTENT_WEAPONS | Violent content & weapons | |
| All | Content Categories | LOW_VIEWABILITY_DOMAINS | Low viewability domains | |
| All | Content Categories | FRAUD | Fraud |