customer

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A customer.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of customer. However, when you specify customer in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when customer is specified in the FROM clause.

Is customer specified in the FROM clause of your query?

No Yes, it is

Resource fields auto_tagging_enabled call_reporting_setting.call_conversion_action call_reporting_setting.call_conversion_reporting_enabled call_reporting_setting.call_reporting_enabled conversion_tracking_setting.accepted_customer_data_terms conversion_tracking_setting.conversion_tracking_id conversion_tracking_setting.conversion_tracking_status conversion_tracking_setting.cross_account_conversion_tracking_id conversion_tracking_setting.enhanced_conversions_for_leads_enabled conversion_tracking_setting.google_ads_conversion_customer currency_code customer_agreement_setting.accepted_lead_form_terms descriptive_name final_url_suffix has_partners_badge id image_asset_auto_migration_done image_asset_auto_migration_done_date_time local_services_settings.granular_insurance_statuses local_services_settings.granular_license_statuses location_asset_auto_migration_done location_asset_auto_migration_done_date_time manager optimization_score optimization_score_weight pay_per_conversion_eligibility_failure_reasons remarketing_setting.google_global_site_tag resource_name status test_account time_zone tracking_url_template video_brand_safety_suitability

Segments ad_network_type auction_insight_domain click_type conversion_action conversion_action_category conversion_action_name conversion_adjustment conversion_attribution_event_type conversion_lag_bucket conversion_or_adjustment_lag_bucket conversion_value_rule_primary_dimension date day_of_week device external_conversion_source geo_target_airport geo_target_city geo_target_metro geo_target_region hour month month_of_year new_versus_returning_customers product_aggregator_id product_brand product_category_level1 product_category_level2 product_category_level3 product_category_level4 product_category_level5 product_channel product_channel_exclusivity product_condition product_country product_custom_attribute0 product_custom_attribute1 product_custom_attribute2 product_custom_attribute3 product_custom_attribute4 product_item_id product_language product_merchant_id product_store_id product_title product_type_l1 product_type_l2 product_type_l3 product_type_l4 product_type_l5 quarter recommendation_type search_engine_results_page_type sk_ad_network_ad_event_type sk_ad_network_attribution_credit sk_ad_network_coarse_conversion_value sk_ad_network_conversion_value sk_ad_network_postback_sequence_index sk_ad_network_source_app.sk_ad_network_source_app_id sk_ad_network_source_domain sk_ad_network_source_type sk_ad_network_user_type slot week year

Metrics absolute_top_impression_percentage active_view_cpm active_view_ctr active_view_impressions active_view_measurability active_view_measurable_cost_micros active_view_measurable_impressions active_view_viewability all_conversions all_conversions_by_conversion_date all_conversions_from_click_to_call all_conversions_from_directions all_conversions_from_interactions_rate all_conversions_from_interactions_value_per_interaction all_conversions_from_location_asset_click_to_call all_conversions_from_location_asset_directions all_conversions_from_location_asset_menu all_conversions_from_location_asset_order all_conversions_from_location_asset_other_engagement all_conversions_from_location_asset_store_visits all_conversions_from_location_asset_website all_conversions_from_menu all_conversions_from_order all_conversions_from_other_engagement all_conversions_from_store_visit all_conversions_from_store_website all_conversions_value all_conversions_value_by_conversion_date all_conversions_value_per_cost all_new_customer_lifetime_value auction_insight_search_absolute_top_impression_percentage auction_insight_search_impression_share auction_insight_search_outranking_share auction_insight_search_overlap_rate auction_insight_search_position_above_rate auction_insight_search_top_impression_percentage average_cart_size average_cost average_cpc average_cpe average_cpm average_cpv average_order_value_micros average_page_views average_time_on_site benchmark_average_max_cpc biddable_app_install_conversions biddable_app_post_install_conversions bounce_rate clicks content_budget_lost_impression_share content_impression_share content_rank_lost_impression_share conversion_last_conversion_date conversion_last_received_request_date_time conversions conversions_by_conversion_date conversions_from_interactions_rate conversions_from_interactions_value_per_interaction conversions_value conversions_value_by_conversion_date conversions_value_per_cost cost_micros cost_of_goods_sold_micros cost_per_all_conversions cost_per_conversion cost_per_current_model_attributed_conversion cross_device_conversions cross_device_conversions_value_micros cross_sell_cost_of_goods_sold_micros cross_sell_gross_profit_micros cross_sell_revenue_micros cross_sell_units_sold ctr current_model_attributed_conversions current_model_attributed_conversions_from_interactions_rate current_model_attributed_conversions_from_interactions_value_per_interaction current_model_attributed_conversions_value current_model_attributed_conversions_value_per_cost eligible_impressions_from_location_asset_store_reach engagement_rate engagements gmail_forwards gmail_saves gmail_secondary_clicks gross_profit_margin gross_profit_micros historical_creative_quality_score historical_landing_page_quality_score historical_quality_score historical_search_predicted_ctr impressions interaction_event_types interaction_rate interactions invalid_click_rate invalid_clicks lead_cost_of_goods_sold_micros lead_gross_profit_micros lead_revenue_micros lead_units_sold new_customer_lifetime_value optimization_score_uplift optimization_score_url orders percent_new_visitors phone_calls phone_impressions phone_through_rate relative_ctr revenue_micros search_absolute_top_impression_share search_budget_lost_absolute_top_impression_share search_budget_lost_impression_share search_budget_lost_top_impression_share search_click_share search_exact_match_impression_share search_impression_share search_rank_lost_absolute_top_impression_share search_rank_lost_impression_share search_rank_lost_top_impression_share search_top_impression_share sk_ad_network_installs sk_ad_network_total_conversions top_impression_percentage units_sold value_per_all_conversions value_per_all_conversions_by_conversion_date value_per_conversion value_per_conversions_by_conversion_date value_per_current_model_attributed_conversion video_quartile_p100_rate video_quartile_p25_rate video_quartile_p50_rate video_quartile_p75_rate video_view_rate video_views view_through_conversions view_through_conversions_from_location_asset_click_to_call view_through_conversions_from_location_asset_directions view_through_conversions_from_location_asset_menu view_through_conversions_from_location_asset_order view_through_conversions_from_location_asset_other_engagement view_through_conversions_from_location_asset_store_visits view_through_conversions_from_location_asset_website

customer.auto_tagging_enabled Field description Whether auto-tagging is enabled for the customer. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.call_reporting_setting.call_conversion_action Field description Customer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.call_reporting_setting.call_conversion_reporting_enabled Field description Whether to enable call conversion reporting. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.call_reporting_setting.call_reporting_enabled Field description Enable reporting of phone call events by redirecting them through Google System. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.conversion_tracking_setting.accepted_customer_data_terms Field description Output only. Whether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable False Selectable True Sortable False Repeated False

customer.conversion_tracking_setting.conversion_tracking_id Field description Output only. The conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable False Selectable True Sortable False Repeated False

customer.conversion_tracking_setting.conversion_tracking_status Field description Output only. Conversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request. Category ATTRIBUTE Data Type ENUM CONVERSION_TRACKING_MANAGED_BY_ANOTHER_MANAGER CONVERSION_TRACKING_MANAGED_BY_SELF CONVERSION_TRACKING_MANAGED_BY_THIS_MANAGER NOT_CONVERSION_TRACKED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConversionTrackingStatusEnum.ConversionTrackingStatus Filterable True Selectable True Sortable True Repeated False

customer.conversion_tracking_setting.cross_account_conversion_tracking_id Field description Output only. The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled Field description Output only. Whether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable False Selectable True Sortable False Repeated False

customer.conversion_tracking_setting.google_ads_conversion_customer Field description Output only. The resource name of the customer where conversions are created and managed. This field is read-only. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable False Selectable True Sortable False Repeated False

customer.currency_code Field description Immutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.customer_agreement_setting.accepted_lead_form_terms Field description Output only. Whether the customer has accepted lead form term of service. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.descriptive_name Field description Optional, non-unique descriptive name of the customer. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.final_url_suffix Field description The URL template for appending params to the final URL. Only mutable in an update operation. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.has_partners_badge Field description Output only. Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.id Field description Output only. The ID of the customer. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.image_asset_auto_migration_done Field description Output only. True if feed based image has been migrated to asset based image. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.image_asset_auto_migration_done_date_time Field description Output only. Timestamp of migration from feed based image to asset base image in yyyy-MM-dd HH:mm:ss format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.local_services_settings.granular_insurance_statuses Field description Output only. A read-only list of geo vertical level insurance statuses. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.resources.GranularInsuranceStatus Filterable False Selectable True Sortable False Repeated True

customer.local_services_settings.granular_license_statuses Field description Output only. A read-only list of geo vertical level license statuses. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.resources.GranularLicenseStatus Filterable False Selectable True Sortable False Repeated True

customer.location_asset_auto_migration_done Field description Output only. True if feed based location has been migrated to asset based location. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.location_asset_auto_migration_done_date_time Field description Output only. Timestamp of migration from feed based location to asset base location in yyyy-MM-dd HH:mm:ss format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.manager Field description Output only. Whether the customer is a manager. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.optimization_score Field description Output only. Optimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.optimization_score_weight Field description Output only. Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.pay_per_conversion_eligibility_failure_reasons Field description Output only. Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only. Category ATTRIBUTE Data Type ENUM ANALYSIS_NOT_COMPLETE AVERAGE_DAILY_SPEND_TOO_HIGH CONVERSION_LAG_TOO_HIGH HAS_CAMPAIGN_WITH_SHARED_BUDGET HAS_UPLOAD_CLICKS_CONVERSION NOT_ENOUGH_CONVERSIONS OTHER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.CustomerPayPerConversionEligibilityFailureReasonEnum.CustomerPayPerConversionEligibilityFailureReason Filterable True Selectable True Sortable False Repeated True

customer.remarketing_setting.google_global_site_tag Field description Output only. The Google tag. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable False Selectable True Sortable True Repeated False

customer.resource_name Field description Immutable. The resource name of the customer. Customer resource names have the form: customers/{customer_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

customer.status Field description Output only. The status of the customer. Category ATTRIBUTE Data Type ENUM CANCELED CLOSED ENABLED SUSPENDED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.CustomerStatusEnum.CustomerStatus Filterable True Selectable True Sortable True Repeated False

customer.test_account Field description Output only. Whether the customer is a test account. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.time_zone Field description Immutable. The local timezone ID of the customer. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.tracking_url_template Field description The URL template for constructing a tracking URL out of parameters. Only mutable in an update operation. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer.video_brand_safety_suitability Field description Output only. Brand Safety setting at the account level. Allows for selecting an inventory type to show your ads on content that is the right fit for your brand. See https://support.google.com/google-ads/answer/7515513. Category ATTRIBUTE Data Type ENUM EXPANDED_INVENTORY LIMITED_INVENTORY STANDARD_INVENTORY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.BrandSafetySuitabilityEnum.BrandSafetySuitability Filterable True Selectable True Sortable True Repeated False

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT GOOGLE_TV MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE Type URL google.ads.googleads.v16.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False

segments.auction_insight_domain Field description Domain (visible URL) of a participant in the Auction Insights report. Category SEGMENT Data Type STRING Type URL N/A Filterable False Selectable True Sortable True Repeated False

segments.click_type Field description Click type. Category SEGMENT Data Type ENUM APP_DEEPLINK BREADCRUMBS BROADBAND_PLAN CALLS CALL_TRACKING CLICK_ON_ENGAGEMENT_AD CROSS_NETWORK GET_DIRECTIONS HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION HOTEL_PRICE LOCATION_EXPANSION LOCATION_FORMAT_CALL LOCATION_FORMAT_DIRECTIONS LOCATION_FORMAT_IMAGE LOCATION_FORMAT_LANDING_PAGE LOCATION_FORMAT_MAP LOCATION_FORMAT_STORE_INFO LOCATION_FORMAT_TEXT MOBILE_CALL_TRACKING OFFER_PRINTS OTHER PRICE_EXTENSION PRODUCT_AD_APP_DEEPLINK PRODUCT_EXTENSION_CLICKS PRODUCT_LISTING_ADS_COUPON PRODUCT_LISTING_AD_CLICKS PRODUCT_LISTING_AD_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE PRODUCT_LISTING_AD_TRANSACTABLE PROMOTION_EXTENSION SHOPPING_COMPARISON_LISTING SHOWCASE_AD_CATEGORY_LINK SHOWCASE_AD_LOCAL_PRODUCT_LINK SHOWCASE_AD_LOCAL_STOREFRONT_LINK SHOWCASE_AD_ONLINE_PRODUCT_LINK SITELINKS STORE_LOCATOR SWIPEABLE_GALLERY_AD_HEADLINE SWIPEABLE_GALLERY_AD_SEE_MORE SWIPEABLE_GALLERY_AD_SITELINK_FIVE SWIPEABLE_GALLERY_AD_SITELINK_FOUR SWIPEABLE_GALLERY_AD_SITELINK_ONE SWIPEABLE_GALLERY_AD_SITELINK_THREE SWIPEABLE_GALLERY_AD_SITELINK_TWO SWIPEABLE_GALLERY_AD_SWIPES UNKNOWN UNSPECIFIED URL_CLICKS VIDEO_APP_STORE_CLICKS VIDEO_CALL_TO_ACTION_CLICKS VIDEO_CARD_ACTION_HEADLINE_CLICKS VIDEO_END_CAP_CLICKS VIDEO_WEBSITE_CLICKS VISUAL_SITELINKS WIRELESS_PLAN Type URL google.ads.googleads.v16.enums.ClickTypeEnum.ClickType Filterable True Selectable True Sortable True Repeated False

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_category Field description Conversion action category. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_adjustment Field description This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_attribution_event_type Field description Conversion attribution event type. Category SEGMENT Data Type ENUM IMPRESSION INTERACTION UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType Filterable True Selectable True Sortable True Repeated False

segments.conversion_lag_bucket Field description An enum value representing the number of days between the impression and the conversion. Category SEGMENT Data Type ENUM EIGHT_TO_NINE_DAYS ELEVEN_TO_TWELVE_DAYS FIVE_TO_SIX_DAYS FORTY_FIVE_TO_SIXTY_DAYS FOURTEEN_TO_TWENTY_ONE_DAYS FOUR_TO_FIVE_DAYS LESS_THAN_ONE_DAY NINE_TO_TEN_DAYS ONE_TO_TWO_DAYS SEVEN_TO_EIGHT_DAYS SIXTY_TO_NINETY_DAYS SIX_TO_SEVEN_DAYS TEN_TO_ELEVEN_DAYS THIRTEEN_TO_FOURTEEN_DAYS THIRTY_TO_FORTY_FIVE_DAYS THREE_TO_FOUR_DAYS TWELVE_TO_THIRTEEN_DAYS TWENTY_ONE_TO_THIRTY_DAYS TWO_TO_THREE_DAYS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConversionLagBucketEnum.ConversionLagBucket Filterable True Selectable True Sortable True Repeated False

segments.conversion_or_adjustment_lag_bucket Field description An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. Category SEGMENT Data Type ENUM ADJUSTMENT_EIGHT_TO_NINE_DAYS ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS ADJUSTMENT_FIVE_TO_SIX_DAYS ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS ADJUSTMENT_FOUR_TO_FIVE_DAYS ADJUSTMENT_LESS_THAN_ONE_DAY ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS ADJUSTMENT_NINE_TO_TEN_DAYS ADJUSTMENT_ONE_TO_TWO_DAYS ADJUSTMENT_SEVEN_TO_EIGHT_DAYS ADJUSTMENT_SIXTY_TO_NINETY_DAYS ADJUSTMENT_SIX_TO_SEVEN_DAYS ADJUSTMENT_TEN_TO_ELEVEN_DAYS ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS ADJUSTMENT_THREE_TO_FOUR_DAYS ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS ADJUSTMENT_TWO_TO_THREE_DAYS ADJUSTMENT_UNKNOWN CONVERSION_EIGHT_TO_NINE_DAYS CONVERSION_ELEVEN_TO_TWELVE_DAYS CONVERSION_FIVE_TO_SIX_DAYS CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS CONVERSION_FOUR_TO_FIVE_DAYS CONVERSION_LESS_THAN_ONE_DAY CONVERSION_NINE_TO_TEN_DAYS CONVERSION_ONE_TO_TWO_DAYS CONVERSION_SEVEN_TO_EIGHT_DAYS CONVERSION_SIXTY_TO_NINETY_DAYS CONVERSION_SIX_TO_SEVEN_DAYS CONVERSION_TEN_TO_ELEVEN_DAYS CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS CONVERSION_THREE_TO_FOUR_DAYS CONVERSION_TWELVE_TO_THIRTEEN_DAYS CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS CONVERSION_TWO_TO_THREE_DAYS CONVERSION_UNKNOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket Filterable True Selectable True Sortable True Repeated False

segments.conversion_value_rule_primary_dimension Field description Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied. Category SEGMENT Data Type ENUM AUDIENCE DEVICE GEO_LOCATION MULTIPLE NEW_VS_RETURNING_USER NO_RULE_APPLIED ORIGINAL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConversionValueRulePrimaryDimensionEnum.ConversionValueRulePrimaryDimension Filterable True Selectable True Sortable True Repeated False

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.day_of_week Field description Day of the week, for example, MONDAY. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v16.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False

segments.external_conversion_source Field description External conversion source. Category SEGMENT Data Type ENUM AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS Type URL google.ads.googleads.v16.enums.ExternalConversionSourceEnum.ExternalConversionSource Filterable True Selectable True Sortable True Repeated False

segments.geo_target_airport Field description Resource name of the geo target constant that represents an airport. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_city Field description Resource name of the geo target constant that represents a city. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_metro Field description Resource name of the geo target constant that represents a metro. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_region Field description Resource name of the geo target constant that represents a region. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hour Field description Hour of day as a number between 0 and 23, inclusive. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.month_of_year Field description Month of the year, for example, January. Category SEGMENT Data Type ENUM APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.MonthOfYearEnum.MonthOfYear Filterable True Selectable True Sortable True Repeated False

segments.new_versus_returning_customers Field description This is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal. Category SEGMENT Data Type ENUM NEW NEW_AND_HIGH_LTV RETURNING UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConvertingUserPriorEngagementTypeAndLtvBucketEnum.ConvertingUserPriorEngagementTypeAndLtvBucket Filterable True Selectable True Sortable True Repeated False

segments.product_aggregator_id Field description Aggregator ID of the product. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_brand Field description Brand of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_category_level1 Field description Category (level 1) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_category_level2 Field description Category (level 2) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_category_level3 Field description Category (level 3) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_category_level4 Field description Category (level 4) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_category_level5 Field description Category (level 5) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_channel Field description Channel of the product. Category SEGMENT Data Type ENUM LOCAL ONLINE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ProductChannelEnum.ProductChannel Filterable True Selectable True Sortable True Repeated False

segments.product_channel_exclusivity Field description Channel exclusivity of the product. Category SEGMENT Data Type ENUM MULTI_CHANNEL SINGLE_CHANNEL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity Filterable True Selectable True Sortable True Repeated False

segments.product_condition Field description Condition of the product. Category SEGMENT Data Type ENUM NEW REFURBISHED UNKNOWN UNSPECIFIED USED Type URL google.ads.googleads.v16.enums.ProductConditionEnum.ProductCondition Filterable True Selectable True Sortable True Repeated False

segments.product_country Field description Resource name of the geo target constant for the country of sale of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute0 Field description Custom attribute 0 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute1 Field description Custom attribute 1 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute2 Field description Custom attribute 2 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute3 Field description Custom attribute 3 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute4 Field description Custom attribute 4 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_item_id Field description Item ID of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_language Field description Resource name of the language constant for the language of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_merchant_id Field description Merchant ID of the product. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_store_id Field description Store ID of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_title Field description Title of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l1 Field description Type (level 1) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l2 Field description Type (level 2) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l3 Field description Type (level 3) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l4 Field description Type (level 4) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l5 Field description Type (level 5) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.quarter Field description Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.recommendation_type Field description Recommendation type. Category SEGMENT Data Type ENUM CALLOUT_ASSET CALL_ASSET CAMPAIGN_BUDGET CUSTOM_AUDIENCE_OPT_IN DISPLAY_EXPANSION_OPT_IN DYNAMIC_IMAGE_EXTENSION_OPT_IN ENHANCED_CPC_OPT_IN FORECASTING_CAMPAIGN_BUDGET FORECASTING_SET_TARGET_CPA FORECASTING_SET_TARGET_ROAS IMPROVE_DEMAND_GEN_AD_STRENGTH IMPROVE_GOOGLE_TAG_COVERAGE IMPROVE_PERFORMANCE_MAX_AD_STRENGTH KEYWORD KEYWORD_MATCH_TYPE LEAD_FORM_ASSET LOWER_TARGET_ROAS MARGINAL_ROI_CAMPAIGN_BUDGET MAXIMIZE_CLICKS_OPT_IN MAXIMIZE_CONVERSIONS_OPT_IN MAXIMIZE_CONVERSION_VALUE_OPT_IN MIGRATE_DYNAMIC_SEARCH_ADS_CAMPAIGN_TO_PERFORMANCE_MAX MOVE_UNUSED_BUDGET OPTIMIZE_AD_ROTATION PERFORMANCE_MAX_FINAL_URL_OPT_IN PERFORMANCE_MAX_OPT_IN RAISE_TARGET_CPA RAISE_TARGET_CPA_BID_TOO_LOW REFRESH_CUSTOMER_MATCH_LIST RESPONSIVE_SEARCH_AD RESPONSIVE_SEARCH_AD_ASSET RESPONSIVE_SEARCH_AD_IMPROVE_AD_STRENGTH SEARCH_PARTNERS_OPT_IN SET_TARGET_CPA SET_TARGET_ROAS SHOPPING_ADD_AGE_GROUP SHOPPING_ADD_COLOR SHOPPING_ADD_GENDER SHOPPING_ADD_GTIN SHOPPING_ADD_MORE_IDENTIFIERS SHOPPING_ADD_PRODUCTS_TO_CAMPAIGN SHOPPING_ADD_SIZE SHOPPING_FIX_DISAPPROVED_PRODUCTS SHOPPING_FIX_MERCHANT_CENTER_ACCOUNT_SUSPENSION_WARNING SHOPPING_FIX_SUSPENDED_MERCHANT_CENTER_ACCOUNT SHOPPING_MIGRATE_REGULAR_SHOPPING_CAMPAIGN_OFFERS_TO_PERFORMANCE_MAX SHOPPING_TARGET_ALL_OFFERS SITELINK_ASSET TARGET_CPA_OPT_IN TARGET_ROAS_OPT_IN TEXT_AD UNKNOWN UNSPECIFIED UPGRADE_LOCAL_CAMPAIGN_TO_PERFORMANCE_MAX UPGRADE_SMART_SHOPPING_CAMPAIGN_TO_PERFORMANCE_MAX USE_BROAD_MATCH_KEYWORD Type URL google.ads.googleads.v16.enums.RecommendationTypeEnum.RecommendationType Filterable True Selectable True Sortable True Repeated False

segments.search_engine_results_page_type Field description Type of the search engine results page. Category SEGMENT Data Type ENUM ADS_AND_ORGANIC ADS_ONLY ORGANIC_ONLY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.SearchEngineResultsPageTypeEnum.SearchEngineResultsPageType Filterable True Selectable True Sortable True Repeated False

segments.sk_ad_network_ad_event_type Field description iOS Store Kit Ad Network ad event type. Category SEGMENT Data Type ENUM INTERACTION UNAVAILABLE UNKNOWN UNSPECIFIED VIEW Type URL google.ads.googleads.v16.enums.SkAdNetworkAdEventTypeEnum.SkAdNetworkAdEventType Filterable True Selectable True Sortable True Repeated False

segments.sk_ad_network_attribution_credit Field description iOS Store Kit Ad Network attribution credit Category SEGMENT Data Type ENUM CONTRIBUTED UNAVAILABLE UNKNOWN UNSPECIFIED WON Type URL google.ads.googleads.v16.enums.SkAdNetworkAttributionCreditEnum.SkAdNetworkAttributionCredit Filterable True Selectable True Sortable True Repeated False

segments.sk_ad_network_coarse_conversion_value Field description iOS Store Kit Ad Network coarse conversion value. Category SEGMENT Data Type ENUM HIGH LOW MEDIUM NONE UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.SkAdNetworkCoarseConversionValueEnum.SkAdNetworkCoarseConversionValue Filterable True Selectable True Sortable True Repeated False

segments.sk_ad_network_conversion_value Field description iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.sk_ad_network_postback_sequence_index Field description iOS Store Kit Ad Network postback sequence index. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.sk_ad_network_source_app.sk_ad_network_source_app_id Field description App id where the ad that drove the iOS Store Kit Ad Network install was shown. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.sk_ad_network_source_domain Field description Website where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.sk_ad_network_source_type Field description The source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple. Category SEGMENT Data Type ENUM MOBILE_APPLICATION UNAVAILABLE UNKNOWN UNSPECIFIED WEBSITE Type URL google.ads.googleads.v16.enums.SkAdNetworkSourceTypeEnum.SkAdNetworkSourceType Filterable True Selectable True Sortable True Repeated False

segments.sk_ad_network_user_type Field description iOS Store Kit Ad Network user type. Category SEGMENT Data Type ENUM NEW_INSTALLER REINSTALLER UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.SkAdNetworkUserTypeEnum.SkAdNetworkUserType Filterable True Selectable True Sortable True Repeated False

segments.slot Field description Position of the ad. Category SEGMENT Data Type ENUM CONTENT MIXED SEARCH_OTHER SEARCH_PARTNER_OTHER SEARCH_PARTNER_TOP SEARCH_SIDE SEARCH_TOP UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.SlotEnum.Slot Filterable True Selectable True Sortable True Repeated False

segments.week Field description Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.year Field description Year, formatted as yyyy. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.absolute_top_impression_percentage Field description Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_cpm Field description Average cost of viewable impressions (active_view_impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_ctr Field description Active view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_impressions Field description A measurement of how often your ad has become viewable on a Display Network site. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_measurability Field description The ratio of impressions that could be measured by Active View over the number of served impressions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_measurable_cost_micros Field description The cost of the impressions you received that were measurable by Active View. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_measurable_impressions Field description The number of times your ads are appearing on placements in positions where they can be seen. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_viewability Field description The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_by_conversion_date Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_click_to_call Field description The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_directions Field description The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_interactions_rate Field description All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_interactions_value_per_interaction Field description The value of all conversions from interactions divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_location_asset_click_to_call Field description Number of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_location_asset_directions Field description Number of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_location_asset_menu Field description Number of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_location_asset_order Field description Number of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_location_asset_other_engagement Field description Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_location_asset_store_visits Field description Estimated number of visits to the store after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_location_asset_website Field description Number of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_menu Field description The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_order Field description The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_other_engagement Field description The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_store_visit Field description Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_store_website Field description The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value Field description The value of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value_by_conversion_date Field description The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value_per_cost Field description The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_new_customer_lifetime_value Field description All of new customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for both biddable and non-biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "all_conversions_value". See https://support.google.com/google-ads/answer/12080169 for more details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_absolute_top_impression_percentage Field description This metric is part of the Auction Insights report, and tells how often the ads of another participant showed in the most prominent position on the search results page. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_impression_share Field description This metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_outranking_share Field description This metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_overlap_rate Field description This metric is part of the Auction Insights report, and tells how often another participant's ad received an impression when your ad also received an impression. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_position_above_rate Field description This metric is part of the Auction Insights report, and tells how often another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_top_impression_percentage Field description This metric is part of the Auction Insights report, and tells how often the ads of another participant showed adjacent to the top organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cart_size Field description Average cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cost Field description The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpc Field description The total cost of all clicks divided by the total number of clicks received. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpe Field description The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpm Field description Average cost-per-thousand impressions (CPM). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpv Field description The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_order_value_micros Field description Average order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_page_views Field description Average number of pages viewed per session. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_time_on_site Field description Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.benchmark_average_max_cpc Field description An indication of how other advertisers are bidding on similar products. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.biddable_app_install_conversions Field description Number of app installs. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.biddable_app_post_install_conversions Field description Number of in-app actions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.bounce_rate Field description Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.content_budget_lost_impression_share Field description The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.content_impression_share Field description The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.content_rank_lost_impression_share Field description The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversion_last_conversion_date Field description The date of the most recent conversion for this conversion action. The date is in the customer's time zone. Category METRIC Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversion_last_received_request_date_time Field description The last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone. Category METRIC Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_by_conversion_date Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_from_interactions_rate Field description Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_from_interactions_value_per_interaction Field description The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value_by_conversion_date Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value_per_cost Field description The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_of_goods_sold_micros Field description Cost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_all_conversions Field description The cost of ad interactions divided by all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_conversion Field description The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_current_model_attributed_conversion Field description The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions Field description Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions_value_micros Field description The sum of the value of cross-device conversions, in micros. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_sell_cost_of_goods_sold_micros Field description Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_sell_gross_profit_micros Field description Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_sell_revenue_micros Field description Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_sell_units_sold Field description Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.ctr Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.current_model_attributed_conversions Field description Shows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.current_model_attributed_conversions_from_interactions_rate Field description Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.current_model_attributed_conversions_from_interactions_value_per_interaction Field description The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.current_model_attributed_conversions_value Field description The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.current_model_attributed_conversions_value_per_cost Field description The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.eligible_impressions_from_location_asset_store_reach Field description Number of impressions in which the store location was shown or the location was used for targeting. This measure is coming from Asset based location. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.engagement_rate Field description How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.engagements Field description The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.gmail_forwards Field description The number of times the ad was forwarded to someone else as a message. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.gmail_saves Field description The number of times someone has saved your Gmail ad to their inbox as a message. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.gmail_secondary_clicks Field description The number of clicks to the landing page on the expanded state of Gmail ads. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.gross_profit_margin Field description Gross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. Gross profit margin is the gross profit you made divided by your total revenue and multiplied by 100%. Gross profit margin calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone bought a hat and a shirt in an order on your website. The hat is priced $10 and has a cost of goods sold value of $3. The shirt is priced $20 but has no cost of goods sold value. Gross profit margin for this order will only take into account the hat because it has a cost of goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.gross_profit_micros Field description Gross profit is the profit you made from orders attributed to your ads minus the cost of goods sold (COGS). How it works: Gross profit is the revenue you made from sales attributed to your ads minus cost of goods sold. Gross profit calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The hat has a cost of goods sold value of $3, but the shirt has no cost of goods sold value. Gross profit for this order will only take into account the hat, so it's $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.historical_creative_quality_score Field description The creative historical quality score. Category METRIC Data Type ENUM Type URL google.ads.googleads.v16.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

metrics.historical_landing_page_quality_score Field description The quality of historical landing page experience. Category METRIC Data Type ENUM Type URL google.ads.googleads.v16.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

metrics.historical_quality_score Field description The historical quality score. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.historical_search_predicted_ctr Field description The historical search predicted click through rate (CTR). Category METRIC Data Type ENUM Type URL google.ads.googleads.v16.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.interaction_event_types Field description The types of payable and free interactions. Category METRIC Data Type ENUM Type URL google.ads.googleads.v16.enums.InteractionEventTypeEnum.InteractionEventType Filterable True Selectable True Sortable False Repeated True

metrics.interaction_rate Field description How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.interactions Field description The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.invalid_click_rate Field description The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.invalid_clicks Field description Number of clicks Google considers illegitimate and doesn't charge you for. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.lead_cost_of_goods_sold_micros Field description Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.lead_gross_profit_micros Field description Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.lead_revenue_micros Field description Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.lead_units_sold Field description Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.new_customer_lifetime_value Field description New customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "conversions_value" for optimization. See https://support.google.com/google-ads/answer/12080169 for more details. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.optimization_score_uplift Field description Total optimization score uplift of all recommendations. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.optimization_score_url Field description URL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination. Category METRIC Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.orders Field description Orders is the total number of purchase conversions you received attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. If a conversion is attributed to previous interactions with your ads (clicks for text or Shopping ads, views for video ads etc.) it's counted as an order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order on your website. Even though they bought 2 products, this would count as 1 order. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.percent_new_visitors Field description Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.phone_calls Field description Number of offline phone calls. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.phone_impressions Field description Number of offline phone impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.phone_through_rate Field description Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.relative_ctr Field description Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.revenue_micros Field description Revenue is the total amount you made from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Revenue is the total value of all the orders you received attributed to your ads, minus any discount. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The entire order has a $5 discount. The revenue from this order is $25 = ($10 + $20) - $5. This metric is only available if you report conversions with cart data. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_absolute_top_impression_share Field description The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_budget_lost_absolute_top_impression_share Field description The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_budget_lost_impression_share Field description The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_budget_lost_top_impression_share Field description The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_click_share Field description The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_exact_match_impression_share Field description The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_impression_share Field description The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_rank_lost_absolute_top_impression_share Field description The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_rank_lost_impression_share Field description The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_rank_lost_top_impression_share Field description The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_top_impression_share Field description The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.sk_ad_network_installs Field description The number of iOS Store Kit Ad Network conversions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.sk_ad_network_total_conversions Field description The total number of iOS Store Kit Ad Network conversions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.top_impression_percentage Field description The percent of your ad impressions that are shown adjacent to the top organic search results. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.units_sold Field description Units sold is the total number of products sold from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Units sold is the total number of products sold from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The units sold in this order is 3. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_all_conversions Field description The value of all conversions divided by the number of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_all_conversions_by_conversion_date Field description The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_conversion Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_conversions_by_conversion_date Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_current_model_attributed_conversion Field description The value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_quartile_p100_rate Field description Percentage of impressions where the viewer watched all of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_quartile_p25_rate Field description Percentage of impressions where the viewer watched 25% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_quartile_p50_rate Field description Percentage of impressions where the viewer watched 50% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_quartile_p75_rate Field description Percentage of impressions where the viewer watched 75% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_view_rate Field description The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_views Field description The number of times your video ads were viewed. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions Field description The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions_from_location_asset_click_to_call Field description Number of call button clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions_from_location_asset_directions Field description Number of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions_from_location_asset_menu Field description Number of menu link clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions_from_location_asset_order Field description Number of order clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions_from_location_asset_other_engagement Field description Number of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions_from_location_asset_store_visits Field description Estimated number of visits to the store after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions_from_location_asset_website Field description Number of website URL clicks on any location surface after an impression. This measure is coming from Asset based location. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False