extension_feed_item

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An extension feed item.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Segmenting resources
ad_group
campaign

Fields from the above resources, when selected along with this resource in your SELECT and WHERE clauses, will segment metrics.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of extension_feed_item. However, when you specify extension_feed_item in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when extension_feed_item is specified in the FROM clause.

Is extension_feed_item specified in the FROM clause of your query?

No Yes, it is

Resource fields ad_schedules affiliate_location_feed_item.address_line_1 affiliate_location_feed_item.address_line_2 affiliate_location_feed_item.business_name affiliate_location_feed_item.chain_id affiliate_location_feed_item.chain_name affiliate_location_feed_item.city affiliate_location_feed_item.country_code affiliate_location_feed_item.phone_number affiliate_location_feed_item.postal_code affiliate_location_feed_item.province app_feed_item.app_id app_feed_item.app_store app_feed_item.final_mobile_urls app_feed_item.final_url_suffix app_feed_item.final_urls app_feed_item.link_text app_feed_item.tracking_url_template call_feed_item.call_conversion_action call_feed_item.call_conversion_reporting_state call_feed_item.call_conversion_tracking_disabled call_feed_item.call_tracking_enabled call_feed_item.country_code call_feed_item.phone_number callout_feed_item.callout_text device end_date_time extension_type hotel_callout_feed_item.language_code hotel_callout_feed_item.text id image_feed_item.image_asset location_feed_item.address_line_1 location_feed_item.address_line_2 location_feed_item.business_name location_feed_item.city location_feed_item.country_code location_feed_item.phone_number location_feed_item.postal_code location_feed_item.province price_feed_item.final_url_suffix price_feed_item.language_code price_feed_item.price_offerings price_feed_item.price_qualifier price_feed_item.tracking_url_template price_feed_item.type promotion_feed_item.discount_modifier promotion_feed_item.final_mobile_urls promotion_feed_item.final_url_suffix promotion_feed_item.final_urls promotion_feed_item.language_code promotion_feed_item.money_amount_off.amount_micros promotion_feed_item.money_amount_off.currency_code promotion_feed_item.occasion promotion_feed_item.orders_over_amount.amount_micros promotion_feed_item.orders_over_amount.currency_code promotion_feed_item.percent_off promotion_feed_item.promotion_code promotion_feed_item.promotion_end_date promotion_feed_item.promotion_start_date promotion_feed_item.promotion_target promotion_feed_item.tracking_url_template resource_name sitelink_feed_item.final_mobile_urls sitelink_feed_item.final_url_suffix sitelink_feed_item.final_urls sitelink_feed_item.line1 sitelink_feed_item.line2 sitelink_feed_item.link_text sitelink_feed_item.tracking_url_template start_date_time status structured_snippet_feed_item.header structured_snippet_feed_item.values targeted_ad_group targeted_campaign targeted_geo_target_constant targeted_keyword.match_type targeted_keyword.text text_message_feed_item.business_name text_message_feed_item.country_code text_message_feed_item.extension_text text_message_feed_item.phone_number text_message_feed_item.text

Segments ad_network_type click_type conversion_action conversion_action_category conversion_action_name date day_of_week device external_conversion_source interaction_on_this_extension month month_of_year quarter slot week year

Metrics absolute_top_impression_percentage all_conversions all_conversions_from_click_to_call all_conversions_from_directions all_conversions_from_interactions_rate all_conversions_from_menu all_conversions_from_order all_conversions_from_other_engagement all_conversions_from_store_visit all_conversions_from_store_website all_conversions_value average_cpc average_cpm average_cpv clicks conversions conversions_from_interactions_rate conversions_value cost_micros cost_per_all_conversions cost_per_conversion cross_device_conversions ctr impressions message_chat_rate message_chats message_impressions phone_calls phone_impressions phone_through_rate top_impression_percentage value_per_all_conversions value_per_conversion video_view_rate video_views

extension_feed_item.ad_schedules Field description List of non-overlapping schedules specifying all time intervals for which the feed item may serve. There can be a maximum of 6 schedules per day. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v17.common.AdScheduleInfo Filterable False Selectable True Sortable False Repeated True

extension_feed_item.affiliate_location_feed_item.address_line_1 Field description Line 1 of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.affiliate_location_feed_item.address_line_2 Field description Line 2 of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.affiliate_location_feed_item.business_name Field description The name of the business. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.affiliate_location_feed_item.chain_id Field description Id of the retail chain that is advertised as a seller of your product. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.affiliate_location_feed_item.chain_name Field description Name of chain. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.affiliate_location_feed_item.city Field description City of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.affiliate_location_feed_item.country_code Field description Country code of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.affiliate_location_feed_item.phone_number Field description Phone number of the business. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.affiliate_location_feed_item.postal_code Field description Postal code of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.affiliate_location_feed_item.province Field description Province of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.app_feed_item.app_id Field description The store-specific ID for the target application. This string must not be empty. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.app_feed_item.app_store Field description The application store that the target application belongs to. This field is required. Category ATTRIBUTE Data Type ENUM APPLE_ITUNES GOOGLE_PLAY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.AppStoreEnum.AppStore Filterable True Selectable True Sortable True Repeated False

extension_feed_item.app_feed_item.final_mobile_urls Field description A list of possible final mobile URLs after all cross domain redirects. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

extension_feed_item.app_feed_item.final_url_suffix Field description URL template for appending params to landing page URLs served with parallel tracking. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.app_feed_item.final_urls Field description A list of possible final URLs after all cross domain redirects. This list must not be empty. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

extension_feed_item.app_feed_item.link_text Field description The visible text displayed when the link is rendered in an ad. This string must not be empty, and the length of this string should be between 1 and 25, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.app_feed_item.tracking_url_template Field description URL template for constructing a tracking URL. Default value is "{lpurl}". Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.call_feed_item.call_conversion_action Field description The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracking_enabled is set to true. Otherwise this field is ignored. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.call_feed_item.call_conversion_reporting_state Field description Enum value that indicates whether this call extension uses its own call conversion setting (or just have call conversion disabled), or following the account level setting. Category ATTRIBUTE Data Type ENUM DISABLED UNKNOWN UNSPECIFIED USE_ACCOUNT_LEVEL_CALL_CONVERSION_ACTION USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION Type URL google.ads.googleads.v17.enums.CallConversionReportingStateEnum.CallConversionReportingState Filterable True Selectable True Sortable True Repeated False

extension_feed_item.call_feed_item.call_conversion_tracking_disabled Field description If true, disable call conversion tracking. call_conversion_action should not be set if this is true. Optional. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.call_feed_item.call_tracking_enabled Field description Indicates whether call tracking is enabled. By default, call tracking is not enabled. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.call_feed_item.country_code Field description Uppercase two-letter country code of the advertiser's phone number. This string must not be empty. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.call_feed_item.phone_number Field description The advertiser's phone number to append to the ad. This string must not be empty. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.callout_feed_item.callout_text Field description The callout text. The length of this string should be between 1 and 25, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.device Field description The targeted device. Category ATTRIBUTE Data Type ENUM MOBILE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.FeedItemTargetDeviceEnum.FeedItemTargetDevice Filterable True Selectable True Sortable True Repeated False

extension_feed_item.end_date_time Field description End time in which this feed item is no longer effective and will stop serving. The time is in the customer's time zone. The format is "YYYY-MM-DD HH:MM:SS". Examples: "2018-03-05 09:15:00" or "2018-02-01 14:34:30" Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.extension_type Field description Output only. The extension type of the extension feed item. This field is read-only. Category ATTRIBUTE Data Type ENUM AFFILIATE_LOCATION APP CALL CALLOUT HOTEL_CALLOUT IMAGE LOCATION MESSAGE NONE PRICE PROMOTION SITELINK STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.ExtensionTypeEnum.ExtensionType Filterable True Selectable True Sortable True Repeated False

extension_feed_item.hotel_callout_feed_item.language_code Field description The language of the hotel callout text. IETF BCP 47 compliant language code. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.hotel_callout_feed_item.text Field description The callout text. The length of this string should be between 1 and 25, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.id Field description Output only. The ID of this feed item. Read-only. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.image_feed_item.image_asset Field description Required. Resource name of the image asset. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.location_feed_item.address_line_1 Field description Line 1 of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.location_feed_item.address_line_2 Field description Line 2 of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.location_feed_item.business_name Field description The name of the business. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.location_feed_item.city Field description City of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.location_feed_item.country_code Field description Country code of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.location_feed_item.phone_number Field description Phone number of the business. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.location_feed_item.postal_code Field description Postal code of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.location_feed_item.province Field description Province of the business address. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.price_feed_item.final_url_suffix Field description Tracking URL template for all offers of this price extension. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.price_feed_item.language_code Field description The code of the language used for this price extension. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.price_feed_item.price_offerings Field description The price offerings in this price extension. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v17.common.PriceOffer Filterable False Selectable True Sortable False Repeated True

extension_feed_item.price_feed_item.price_qualifier Field description Price qualifier for all offers of this price extension. Category ATTRIBUTE Data Type ENUM AVERAGE FROM UNKNOWN UNSPECIFIED UP_TO Type URL google.ads.googleads.v17.enums.PriceExtensionPriceQualifierEnum.PriceExtensionPriceQualifier Filterable True Selectable True Sortable True Repeated False

extension_feed_item.price_feed_item.tracking_url_template Field description Tracking URL template for all offers of this price extension. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.price_feed_item.type Field description Price extension type of this extension. Category ATTRIBUTE Data Type ENUM BRANDS EVENTS LOCATIONS NEIGHBORHOODS PRODUCT_CATEGORIES PRODUCT_TIERS SERVICES SERVICE_CATEGORIES SERVICE_TIERS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.PriceExtensionTypeEnum.PriceExtensionType Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.discount_modifier Field description Enum that modifies the qualification of the discount. Category ATTRIBUTE Data Type ENUM UNKNOWN UNSPECIFIED UP_TO Type URL google.ads.googleads.v17.enums.PromotionExtensionDiscountModifierEnum.PromotionExtensionDiscountModifier Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.final_mobile_urls Field description A list of possible final mobile URLs after all cross domain redirects. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

extension_feed_item.promotion_feed_item.final_url_suffix Field description URL template for appending params to landing page URLs served with parallel tracking. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.final_urls Field description A list of possible final URLs after all cross domain redirects. This field is required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

extension_feed_item.promotion_feed_item.language_code Field description The language of the promotion. Represented as BCP 47 language tag. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.money_amount_off.amount_micros Field description Amount in micros. One million is equivalent to one unit. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.money_amount_off.currency_code Field description Three-character ISO 4217 currency code. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.occasion Field description The occasion the promotion was intended for. If an occasion is set, the redemption window will need to fall within the date range associated with the occasion. Category ATTRIBUTE Data Type ENUM BACK_TO_SCHOOL BLACK_FRIDAY BOXING_DAY CARNIVAL CHINESE_NEW_YEAR CHRISTMAS CYBER_MONDAY DIWALI EASTER EID_AL_ADHA EID_AL_FITR END_OF_SEASON EPIPHANY FALL_SALE FATHERS_DAY HALLOWEEN HANUKKAH HOLI INDEPENDENCE_DAY LABOR_DAY MOTHERS_DAY NATIONAL_DAY NAVRATRI NEW_YEARS PARENTS_DAY PASSOVER RAMADAN ROSH_HASHANAH SINGLES_DAY SONGKRAN SPRING_SALE ST_NICHOLAS_DAY SUMMER_SALE UNKNOWN UNSPECIFIED VALENTINES_DAY WINTER_SALE WOMENS_DAY YEAR_END_GIFT Type URL google.ads.googleads.v17.enums.PromotionExtensionOccasionEnum.PromotionExtensionOccasion Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.orders_over_amount.amount_micros Field description Amount in micros. One million is equivalent to one unit. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.orders_over_amount.currency_code Field description Three-character ISO 4217 currency code. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.percent_off Field description Percentage off discount in the promotion in micros. One million is equivalent to one percent. Either this or money_off_amount is required. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.promotion_code Field description A code the user should use in order to be eligible for the promotion. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.promotion_end_date Field description Last date when the promotion is eligible to be redeemed. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.promotion_start_date Field description Start date of when the promotion is eligible to be redeemed. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.promotion_target Field description A freeform description of what the promotion is targeting. This field is required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.promotion_feed_item.tracking_url_template Field description URL template for constructing a tracking URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.resource_name Field description Immutable. The resource name of the extension feed item. Extension feed item resource names have the form: customers/{customer_id}/extensionFeedItems/{feed_item_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

extension_feed_item.sitelink_feed_item.final_mobile_urls Field description A list of possible final mobile URLs after all cross domain redirects. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

extension_feed_item.sitelink_feed_item.final_url_suffix Field description Final URL suffix to be appended to landing page URLs served with parallel tracking. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.sitelink_feed_item.final_urls Field description A list of possible final URLs after all cross domain redirects. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

extension_feed_item.sitelink_feed_item.line1 Field description First line of the description for the sitelink. If this value is set, line2 must also be set. The length of this string should be between 0 and 35, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.sitelink_feed_item.line2 Field description Second line of the description for the sitelink. If this value is set, line1 must also be set. The length of this string should be between 0 and 35, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.sitelink_feed_item.link_text Field description URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.sitelink_feed_item.tracking_url_template Field description URL template for constructing a tracking URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.start_date_time Field description Start time in which this feed item is effective and can begin serving. The time is in the customer's time zone. The format is "YYYY-MM-DD HH:MM:SS". Examples: "2018-03-05 09:15:00" or "2018-02-01 14:34:30" Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.status Field description Output only. Status of the feed item. This field is read-only. Category ATTRIBUTE Data Type ENUM ENABLED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.FeedItemStatusEnum.FeedItemStatus Filterable True Selectable True Sortable True Repeated False

extension_feed_item.structured_snippet_feed_item.header Field description The header of the snippet. This string must not be empty. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.structured_snippet_feed_item.values Field description The values in the snippet. The maximum size of this collection is 10. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

extension_feed_item.targeted_ad_group Field description The targeted ad group. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

extension_feed_item.targeted_campaign Field description The targeted campaign. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

extension_feed_item.targeted_geo_target_constant Field description The targeted geo target constant. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

extension_feed_item.targeted_keyword.match_type Field description The match type of the keyword. Category ATTRIBUTE Data Type ENUM BROAD EXACT PHRASE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.KeywordMatchTypeEnum.KeywordMatchType Filterable True Selectable True Sortable True Repeated False

extension_feed_item.targeted_keyword.text Field description The text of the keyword (at most 80 characters and 10 words). Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.text_message_feed_item.business_name Field description The business name to prepend to the message text. This field is required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.text_message_feed_item.country_code Field description Uppercase two-letter country code of the advertiser's phone number. This field is required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.text_message_feed_item.extension_text Field description The message extension_text populated in the messaging app. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.text_message_feed_item.phone_number Field description The advertiser's phone number the message will be sent to. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

extension_feed_item.text_message_feed_item.text Field description The text to show in the ad. This field is required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT GOOGLE_TV MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE Type URL google.ads.googleads.v17.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False

segments.click_type Field description Click type. Category SEGMENT Data Type ENUM AD_IMAGE APP_DEEPLINK BREADCRUMBS BROADBAND_PLAN CALLS CALL_TRACKING CLICK_ON_ENGAGEMENT_AD CROSS_NETWORK GET_DIRECTIONS HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION HOTEL_PRICE LOCATION_EXPANSION LOCATION_FORMAT_CALL LOCATION_FORMAT_DIRECTIONS LOCATION_FORMAT_IMAGE LOCATION_FORMAT_LANDING_PAGE LOCATION_FORMAT_MAP LOCATION_FORMAT_STORE_INFO LOCATION_FORMAT_TEXT MOBILE_CALL_TRACKING OFFER_PRINTS OTHER PRICE_EXTENSION PRODUCT_AD_APP_DEEPLINK PRODUCT_EXTENSION_CLICKS PRODUCT_LISTING_ADS_COUPON PRODUCT_LISTING_AD_CLICKS PRODUCT_LISTING_AD_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE PRODUCT_LISTING_AD_TRANSACTABLE PROMOTION_EXTENSION SHOPPING_COMPARISON_LISTING SHOWCASE_AD_CATEGORY_LINK SHOWCASE_AD_LOCAL_PRODUCT_LINK SHOWCASE_AD_LOCAL_STOREFRONT_LINK SHOWCASE_AD_ONLINE_PRODUCT_LINK SITELINKS STORE_LOCATOR SWIPEABLE_GALLERY_AD_HEADLINE SWIPEABLE_GALLERY_AD_SEE_MORE SWIPEABLE_GALLERY_AD_SITELINK_FIVE SWIPEABLE_GALLERY_AD_SITELINK_FOUR SWIPEABLE_GALLERY_AD_SITELINK_ONE SWIPEABLE_GALLERY_AD_SITELINK_THREE SWIPEABLE_GALLERY_AD_SITELINK_TWO SWIPEABLE_GALLERY_AD_SWIPES UNKNOWN UNSPECIFIED URL_CLICKS VIDEO_APP_STORE_CLICKS VIDEO_CALL_TO_ACTION_CLICKS VIDEO_CARD_ACTION_HEADLINE_CLICKS VIDEO_END_CAP_CLICKS VIDEO_WEBSITE_CLICKS VISUAL_SITELINKS WIRELESS_PLAN Type URL google.ads.googleads.v17.enums.ClickTypeEnum.ClickType Filterable True Selectable True Sortable True Repeated False

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_category Field description Conversion action category. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.day_of_week Field description Day of the week, for example, MONDAY. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v17.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False

segments.external_conversion_source Field description External conversion source. Category SEGMENT Data Type ENUM AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS Type URL google.ads.googleads.v17.enums.ExternalConversionSourceEnum.ExternalConversionSource Filterable True Selectable True Sortable True Repeated False

segments.interaction_on_this_extension Field description Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.month_of_year Field description Month of the year, for example, January. Category SEGMENT Data Type ENUM APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.MonthOfYearEnum.MonthOfYear Filterable True Selectable True Sortable True Repeated False

segments.quarter Field description Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.slot Field description Position of the ad. Category SEGMENT Data Type ENUM CONTENT MIXED SEARCH_OTHER SEARCH_PARTNER_OTHER SEARCH_PARTNER_TOP SEARCH_SIDE SEARCH_TOP UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v17.enums.SlotEnum.Slot Filterable True Selectable True Sortable True Repeated False

segments.week Field description Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.year Field description Year, formatted as yyyy. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.absolute_top_impression_percentage Field description Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_click_to_call Field description The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_directions Field description The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_interactions_rate Field description All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_menu Field description The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_order Field description The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_other_engagement Field description The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_store_visit Field description Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_store_website Field description The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value Field description The value of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpc Field description The total cost of all clicks divided by the total number of clicks received. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpm Field description Average cost-per-thousand impressions (CPM). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpv Field description The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_from_interactions_rate Field description Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_all_conversions Field description The cost of ad interactions divided by all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_conversion Field description The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions Field description Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.ctr Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.message_chat_rate Field description Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.message_chats Field description Number of message chats initiated for Click To Message impressions that were message tracking eligible. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.message_impressions Field description Number of Click To Message impressions that were message tracking eligible. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.phone_calls Field description Number of offline phone calls. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.phone_impressions Field description Number of offline phone impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.phone_through_rate Field description Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.top_impression_percentage Field description The percent of your ad impressions that are shown adjacent to the top organic search results. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_all_conversions Field description The value of all conversions divided by the number of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_conversion Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_view_rate Field description The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_views Field description The number of times your video ads were viewed. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False