Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
Fields/Segments/Metrics
This page shows all metrics and segments that can be put in the same SELECT clause as the fields of paid_organic_search_term_view.
However, when you specify paid_organic_search_term_view in the FROM clause, some metrics and segments
cannot be used.
Use the following filter to show only the fields that can be used when paid_organic_search_term_view is specified in the FROM clause.
Is paid_organic_search_term_view specified in the FROM clause of your query?
Output only. The resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/paidOrganicSearchTermViews/{campaign_id}~ {ad_group_id}~{URL-base64 search term}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
paid_organic_search_term_view.search_term
Field description
Output only. The search term.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.date
Field description
Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
The number of times your ad or your site's listing in the unpaid results was clicked (combined_clicks) divided by combined_queries. See the help page at https://support.google.com/google-ads/answer/3097241 for details.
The number of times someone clicked your site's listing in the unpaid results (organic_clicks) divided by the total number of searches that returned pages from your site (organic_queries). See the help page at https://support.google.com/google-ads/answer/3097241 for details.
The number of times a page from your site was listed in the unpaid search results (organic_impressions) divided by the number of searches returning your site's listing in the unpaid results (organic_queries). See the help page at https://support.google.com/google-ads/answer/3097241 for details.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-01-28 UTC."],[[["The Paid Organic Search Term View provides a comprehensive analysis of search term performance across both paid and organic search results, focusing on the ad group level within Google Ads."],["This view allows advertisers to segment data by time, device, keyword, and search results page type to gain deeper insights into user search behavior and intent."],["Key metrics provided include clicks, impressions, click-through rate (CTR), average cost-per-click (CPC) for paid ads, and organic clicks, impressions, and queries for organic results."],["Advertisers can use this data to identify opportunities to optimize their campaigns, improve search visibility, and enhance overall search effectiveness by understanding how users interact with their content across paid and organic channels."],["This page also details three important Google Ads metrics - `organic_clicks`, `organic_impressions_per_query`, and `organic_queries` - which are crucial for evaluating organic search performance."]]],[]]
