Ordering Redirect Action Links - Delivery and Takeout

Note: This guide is only applicable to Actions Center Ordering Redirect integration partners who provide action_link(s) which allow users to perform Food Ordering actions.

If your integration is for Reservations Business Link, this guide does not apply and you should use the action link type ACTION_LINK_TYPE_MAKE_DINING_RESERVATION instead.

Objective: This guide explains how partners can provide Reserve with Google information regarding which food actions a user can complete via a specific action_link.

Ordering Redirect Integration partners have the ability to associate different action_link_type with their action_link(s). action_link_type helps identify what kind of action a user can perform when they are redirected to the partners’ website using that link.

• You can only associate a single action_link_type with each action_link.

When ordering food, a user can request one of the following two actions to be performed:

• Request food pickup from the restaurant (Order Food Takeout)
• Request food delivery to a specific location (Order Food Delivery)

This is recommended for all partners participating in Food Actions, if you are currently sending us action_link(s) with action_link_type = ACTION_LINK_TYPE_ORDER_FOOD or service_type = SERVICE_TYPE_FOOD_ORDERING we recommend that you update your feeds to be inline with the current approach.

Warning: It is not recommended to implement services feeds for new Ordering Redirect integrations. Following samples will not include service feeds. If you are looking to maintain your existing integration, follow this legacy documentation.

Merchants supporting ordering food takeout pickup

Key Point: To tag action_link(s) as Food Takeout only, we require using action_link_type = ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT

Merchants

{
  "merchant": [
    {
      "merchant_id": "merch10",
      "name": "Sample Restaurant",
      "telephone": "[phone]",
      "url": "https://www.restaurantsamplewebsite.com",
      "category": "restaurant",
      "geo": {
        "address": {
          "street_address": "803 11th Avenue",
          "locality": "Sunnyvale",
          "region": "CA",
          "country": "USA",
          "postal_code": "94089"
        }
      },
      "action_link": [
        {
          "url": "https://www.partnerwebsite.com/foodtakeout/merch34",
          "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT",
          "language": "en",
          "platform": "ACTION_PLATFORM_WEB_APPLICATION"
        }
      ]
    }
  ]
}

Merchants supporting ordering food delivery

Key Point: To tag action_link(s) as Food Delivery only, we require using action_link_type = ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY.

Merchants

{
 "merchant": [
    {
      "merchant_id": "merch10",
      "name": "Sample Restaurant",
      "telephone": "[phone]",
      "url": "https://www.restaurantsamplewebsite.com",
      "category": "restaurant",
      "geo": {
        "address": {
          "street_address": "803 11th Avenue",
          "locality": "Sunnyvale",
          "region": "CA",
          "country": "USA",
          "postal_code": "94089"
        }
      },
      "action_link": [
        {
          "url": "https://www.partnerwebsite.com/fooddelivery/merch34",
          "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY",
          "language": "en",
          "platform": "ACTION_PLATFORM_WEB_APPLICATION"
        }
      ]
    }
  ]
}

Merchants supporting food takeout pickup and delivery

If a merchant supports both actions i.e. Food order delivery and Food order pickup, it is recommended that you provide two separate action_link(s) and associate them with the appropriate actions.

Note: Make sure the action_link(s) deep link to appropriate action and not a generic landing page.

Merchants

{
  "merchant": [
    {
      "merchant_id": "merch10",
      "name": "Sample Restaurant",
      "telephone": "[phone]",
      "url": "https://www.restaurantsamplewebsite.com",
      "category": "restaurant",
      "geo": {
        "address": {
          "street_address": "803 11th Avenue",
          "locality": "Sunnyvale",
          "region": "CA",
          "country": "USA",
          "postal_code": "94089"
        }
      },
      "action_link": [
        {
          "url": "https://www.partnerwebsite.com/foodtakeout/merch34",
          "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT",
          "language": "en",
          "platform": "ACTION_PLATFORM_WEB_APPLICATION"
        },
        {
          "url": "https://www.partnerwebsite.com/fooddelivery/merch34",
          "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY",
          "language": "en",
          "platform": "ACTION_PLATFORM_WEB_APPLICATION"
        }
      ]
    }
  ]
}

Merchants supporting both actions via a single URL

For instance where an action_link which deeplinks to generic ordering page for the restaurant where the user would be required to choose between Food delivery and Food pickup, we recommend the following

Submit the action_link URL twice, associating each instance with the appropriate action_link_type as mentioned below:

• For the first instance, tag the action_link using action_link_type = ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY
• For the second instance, tag the action_link using action_link_type = ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT

Merchants

{
  "merchant": [
    {
      "merchant_id": "merch10",
      "name": "Sample Restaurant",
      "telephone": "[phone]",
      "url": "https://www.restaurantsamplewebsite.com",
      "category": "restaurant",
      "geo": {
        "address": {
          "street_address": "803 11th Avenue",
          "locality": "Sunnyvale",
          "region": "CA",
          "country": "USA",
          "postal_code": "94089"
        }
      },
      "action_link": [
        {
          "url": "https://www.partnerwebsite.com/foodtakeout+delivery/merch34",
          "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY",
          "language": "en",
          "platform": "ACTION_PLATFORM_WEB_APPLICATION"
        },
        {
          "url": "https://www.partnerwebsite.com/foodtakeout+delivery/merch34",
          "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT",
          "language": "en",
          "platform": "ACTION_PLATFORM_WEB_APPLICATION"
        }

      ]
    }
  ]
}