Integrate LINE Ads Network with Mediation (Beta)

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Line using mediation, covering waterfall integrations. It covers how to add Line to an ad unit's mediation configuration, and how to integrate the Line SDK and adapter into an iOS app.

The dashboard interface for LINE Ads Network uses Japanese text for its labels, buttons, and descriptions. The screenshots in this guide have not been translated. In this guide's descriptions and instructions however, labels and buttons are translated with their English language equivalents in parentheses.

Supported integrations and ad formats

The mediation adapter for LINE Ads Network has the following capabilities:

Integration
Bidding	¹
Waterfall	²
Formats
Banner	³
Interstitial	³
Rewarded
Native

¹ Bidding integration is in closed beta, reach out to your account manager to request access.

² Waterfall integration is in open beta.

³ This format is only supported in waterfall integration.

Requirements

iOS deployment target of 12.0 or higher

Latest Google Mobile Ads SDK
Complete the mediation Get started guide

Step 1: Set up configurations in LINE Ads Network UI

Add a new application

Click 広告枠管理 (Ad Slot Management) > メディア (Media). Then, click 新規作成 (Create New).

Fill out the form and click 登録 (Register).

Take note of the Application ID.

Create an ad placement

Follow the same steps to create ad placements for both bidding and waterfall integrations. Each ad placement can be used for both.

Click the ID of the application you want to add an ad placement. Then, select 詳細 (Detail).

Click スロット追加 (Add Slot).

Fill out the form and once done, click (登録) Register.

Take note of the Slot ID.

Step 2: Set up LINE Ads Network demand in Ad Manager UI

Add LINE Ads Network in Companies

Bidding

This step isn't required for bidding integrations.

Waterfall

Navigate to Admin > Companies, then click the New company button in the All companies tab. Select Ad network.

Select LINE Ads Network as the Ad network, enter a unique Name and enable Mediation.

You don't need to enter a Username or Password. Click Save when done.

Enable secure signal sharing

Bidding

Navigate to Admin > Global settings. Go to the Ad Exchange account settings tab and review and toggle on Secure signal sharing. Click Save.

Waterfall

This step isn't required for waterfall integrations.

Configure LINE Ads Network bidding

Bidding

Navigate to Delivery > Bidders, and click New bidder under the SDK Bidding tab.

Select LINE Ads Network as the bidder.

Toggle on Add this bidder's signal library to the list of allowed signals and Allow signals to be shared with this bidder. Then, click Continue.

Click Continue.

Click Done.

Waterfall

This step isn't required for waterfall integrations.

Configure ad unit mapping

Bidding

Navigate to Delivery > Bidders, and select the company for LINE Ads Network under the SDK Bidding tab.

Go to the Ad unit mapping tab and click New ad unit mapping.

Choose Specific ad unit. Select an ad unit and format, Mobile app as the Inventory type, and your Mobile application. Then, enter Application ID and Slot ID obtained in the previous section. Finally, click Save.

Waterfall

Navigate to Delivery > Yield groups and click the New yield group button. Select your Mobile application.

Scroll down and click Add yield partner.

Select the company you created for LINE Ads Network in the previous section. Choose Mobile SDK mediation as the Integration type, iOS as the Platform, and Active as the Status.

Enter the Application ID and Slot ID obtained in the previous section, and the Default CPM value. Click Save.

Step 3: Import the LINE Ads Network SDK and Adapter

Using CocoaPods (recommended)

Add the following line to your project's Podfile:

pod 'GoogleMobileAdsMediationLine'

From the command line run:

pod install --repo-update

Manual integration

Download the latest version of the LINE Ads Network SDK and link FiveAd.framework in your project.
Download the latest version of the LINE Ads Network adapter from the download link in Changelog and link LineAdapter.framework in your project.

Step 4: Add required code

SKAdNetwork integration

Follow LINE Ads Network's documentation to add the SKAdNetwork identifiers to your project's Info.plist file.

Step 5: Test your implementation

Enable test ads

Make sure you register your test device for Ad Manager.

Verify test ads

To verify that you are receiving test ads from LINE Ads Network, enable single ad source testing in ad inspector using the LINE Ads Network (Waterfall) ad source(s).

Optional steps

Network-specific parameters

The LINE Ads Network adapter supports an additional request parameter which can be passed to the adapter using the GADMediationAdapterLineExtras class. This class includes the following properties:

adAudio: Specifies the default sound start state of banner, interstitial and rewarded ads.

Here's a code example of how to create an ad request that sets these parameters:

Swift

import LineAdapter
// ...

let request = GAMRequest()
let extras = GADMediationAdapterLineExtras()
extras.adAudio = GADMediationAdapterLineAdAudio.unmuted
// ...
request.register(extras)

Objective-C

#import <LineAdapter/LineAdapter.h>
// ...

GAMRequest *request = [GAMRequest request];
GADMediationAdapterLineExtras *extras = [[GADMediationAdapterLineExtras alloc] init];
extras.adAudio = GADMediationAdapterLineAdAudioUnmuted;
// ...
[request registerAdNetworkExtras:extras];

Using native ads

Ad rendering

The LINE Ads Network adapter populates the following fields for a GADNativeAd.

Field	Assets always included by LINE Ads Network adapter
Headline
Image
Body
App icon	¹
Call to action
Star rating
Store
Price

¹ For native ads, the LINE Ads Network SDK does not provide an app icon asset. Instead, the LINE Ads Network adapter populates the app icon with a transparent image.

Error codes

If the adapter fails to receive an ad from LINE Ads Network, you can check the underlying error from the ad response using GADResponseInfo.adNetworkInfoArray under the following classes:

GADMediationAdapterLine

Here are the codes and accompanying messages thrown by the LINE Ads Network adapter when an ad fails to load:

Error code	Domain	Reason
1-10	Sent by LINE Ads Network SDK	LINE Ads Network SDK returned an SDK-specific error. See LINE Ads Network's documentation for more details.
101	com.google.ads.mediation.line	Invalid server parameters (e.g. Missing Application ID or Slot ID).
102	com.google.ads.mediation.line	The requested ad size does not match a LINE Ads Network supported banner ad size.
103	com.google.ads.mediation.line	Failed to load an information icon image asset in native ad.

LINE iOS Mediation Adapter Changelog

Next version

Removed logic that checked whether the FAD SDK was registered in the adapter setup.
Updated the interstitial and rewarded ads' "show" API with new "showWithViewController:" API.
Removed native ad state check before downloading native ad assets, because it is deprecated and there is no replacement.

Version 2.9.20241106.1

Updated the adapter to use the latest ad load API for bidding banner ads.
Fixed an issue preventing ad events from forwarding correctly for bidding interstitial ads.

Built and tested with:

Google Mobile Ads SDK version 11.12.0.
FiveAd SDK version 2.9.20241106.

Version 2.9.20241106.0

Verified compatibility with FiveAd SDK version 2.9.20241106.

Built and tested with:

Google Mobile Ads SDK version 11.12.0.
FiveAd SDK version 2.9.20241106.

Version 2.8.20240827.1

Updated CFBundleShortVersionString to have three components instead of four.

Built and tested with:

Google Mobile Ads SDK version 11.10.0.
FiveAd SDK version 2.8.20240827.

Version 2.8.20240827.0

Verified compatibility with FiveAd SDK version 2.8.20240827.
Added bidding support for banner, interstitial, rewarded, and native ad formats.

Built and tested with:

Google Mobile Ads SDK version 11.8.0.
FiveAd SDK version 2.8.20240827.

Version 2.8.20240612.0

Added audio control for native ad via GADVideoOptions.
Verified compatibility with FiveAd SDK version 2.8.20240612.

Built and tested with:

Google Mobile Ads SDK version 11.5.0.
FiveAd SDK version 2.8.20240612.

Version 2.7.20240411.0

Verified compatibility with FiveAd SDK version 2.7.20240411.

Built and tested with:

Google Mobile Ads SDK version 11.3.0.
FiveAd SDK version 2.7.20240411.

Version 2.7.20240318.0

Verified compatibility with FiveAd SDK version 2.7.20240318.

Built and tested with:

Google Mobile Ads SDK version 11.2.0.
FiveAd SDK version 2.7.20240318.

Version 2.7.20240214.1

Now requires minimum iOS version 12.0.
Now requires Google Mobile Ads SDK version 11.0 or higher.
Included Info.plist in the frameworks within LineAdapter.xcframework.

Built and tested with:

Google Mobile Ads SDK version 11.0.1.
FiveAd SDK version 2.7.20240214.

Version 2.7.20240214.0

Verified compatibility with FiveAd SDK version 2.7.20240214.

Built and tested with:

Google Mobile Ads SDK version 11.0.1.
FiveAd SDK version 2.7.20240214.

Version 2.7.20240126.0

Verified compatibility with FiveAd SDK version 2.7.20240126.
Updated the adapter implementation with FiveAd SDK new delegate protocols.

Built and tested with:

Google Mobile Ads SDK version 10.14.0.
FiveAd SDK version 2.7.20240126.

Version 2.7.20231115.0

Verified compatibility with FiveAd SDK version 2.7.20231115.
Included GADMediationAdapterLineExtras header in the modulemap.

Built and tested with:

Google Mobile Ads SDK version 10.14.0.
FiveAd SDK version 2.7.20231115.

Version 2.6.20230609.1

Added GADMediationAdapterLineAudioState to manage the initial audio state of the banner, interstitial, and rewarded ad when it is first displayed.

Built and tested with:

Google Mobile Ads SDK version 10.14.0.
FiveAd SDK version 2.6.20230609.

Version 2.6.20230609.0

Initial release!
Added waterfall support for banner, interstitial, rewarded, and native ad formats.
Verified compatibility with FiveAd SDK version 2.6.20230609.

Built and tested with:

Google Mobile Ads SDK version 10.9.0.
FiveAd SDK version 2.6.20230609.