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As of January 14th 2021, the IMA Android SDK
allows limited ads to be served
when the user does not give consent to cookies, the user denies consent to
cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy
regions following the grace period of IAB TCFv2 integration.
For client-side SDKs you must use the
ltd parameter to
trigger a limited ads request.
Please see this
Limited ads guide for
more information.
It is also possible to enable limited ads automatically through integrating with
a Consent Management Platform (CMP). This is supported on
version 3.16.2 of the Android SDK and all later versions.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-01-21 UTC."],[[["As of January 14, 2021, the IMA Android SDK can serve limited ads when user consent for cookies is not granted or a valid TC string is not received in GDPR and ePrivacy regions."],["To request limited ads, client-side SDKs must utilize the `ltd` parameter."],["Automatic enablement of limited ads is possible through integration with a Consent Management Platform (CMP), supported on Android SDK version 3.16.2 and later."]]],[]]