Get started with secure signal providers

Secure signals are encoded data a client device collects and shares with select bidders. This page guides you on collecting and sending secure signals to Google Ad Manager using the Interactive Media Ads (IMA) SDK.

Before you begin

Before continuing, ensure you have the IMA SDK for Android v3.29.0 or higher.

Create the secure signal adapter interface

To collect and provide secure signals, create classes that implement the interface:

package companydomain.path.to.securesignals;
import android.content.Context;
import androidx.annotation.Keep;
import com.google.ads.interactivemedia.v3.api.signals.SecureSignalsAdapter;

/**
 * An example implementation of Secure Signals adapter.
 */
@Keep
public final class MySecureSignalsAdapter implements SecureSignalsAdapter {
  /**
   * Default constructor with no arguments for IMA SDK to instantiate this class.
   */
  public MySecureSignalsAdapter() {
  }
}

Initialize the adapter

The IMA SDK initializes each adapter once by calling the initialization method of the adapter. Implement this method to begin any encryption dependencies, set up caches, or pre-calculating any signals that remain the same in all signal collection calls.

The following example initializes the adapter:

  ...
  /**
   * Initialize your SDK and any dependencies.
   * IMA SDK calls this function exactly once before signal collection.
   *
   * @param context  The activity context that creates an ads loader.
   * @param callback A callback function to pass initialization results to IMA SDK.
   */
  @Override
  public void initialize(Context context, SecureSignalsInitializeCallback callback) {
    // Initialize your SDK and any dependencies.
    ...

    // Notify IMA SDK of initialization success.
    callback.onSuccess();

    // If signal collection fails, call callback.onFailure();
    // callback.onFailure(new Exception("Signal collection failed."));
  }
  ...

Signal collection

Before an ad request initiates, the IMA SDK calls a collect signals method asynchronously. These signal collector methods contain a callback function to pass the encrypted signals or report an error.

The following examples collect the secure signals through the callback function:

  ...
  /**
   * Invokes your SDK to collect, encrypt and pass the signal collection results to IMA SDK.
   * IMA SDK calls this function before each ad request.
   *
   * @param context  The activity context that creates an ads loader.
   * @param callback A callback function to pass signal collection results to IMA SDK.
   */
  @Override
  public void collectSignals(Context context, SecureSignalsCollectSignalsCallback callback) {

    try {
      // Collect and encrypt the signals.
      String signals = ...;

      // Pass the encrypted signals to IMA SDK.
      callback.onSuccess(signals);
    } catch (Exception e) {
      // Pass signal collection failures to IMA SDK.
      callback.onFailure(e);
    }
  }
  ...

Report errors

To communicate with users who use your adapter class, report all errors during the signal collection and pass them to the signal collector callback. This process troubleshoots issues that occur during integration of your adapter to applications.

Errors that might appear are as follows:

  • Your SDK or a dependency is not found in the application.
  • Your SDK or a dependency doesn't have the required permission or user consent to work.

Specify the adapter version

In your workflow, ensure you specify the version of the adapter. The IMA SDK includes your adapter version in each ad request and passes them with the secure signals in a bid request.

In the bid request, based on the adapter version, you can identify the encryption, encoding, and formatting details the adapter uses to create the secure signals.

The following example specifies the adapter version:

  ...
  /**
   * Specifies this adapter's version.
   */
  private static final VersionInfo AdapterVersion = new VersionInfo(1, 0, 1);
  ...
  /**
   * @return The version of this adapter.
   *         IMA SDK calls this function before each ad request.
   */
  @Override
  public VersionInfo getVersion() {
    return AdapterVersion;
  }
  ...

Return the SDK runtime version

You can design your adapter to work with multiple versions of your SDK. For the adapter to work with multiple versions, ensure you return the runtime version of the SDK. In each ad request, the IMA SDK includes the runtime version with the adapter version.

The following examples requests and returns the SDK runtime version:

  ...
  /**
   * @return The version of your SDK that this adapter is depending on.
   *         IMA SDK calls this function before each ad request.
   */
  @Override
  public VersionInfo getSDKVersion() {
    // Request the version from your SDK and convert to an IMAVersion.
    int[] mySDKVersion = ...;

    return new VersionInfo(mySDKVersion[0], mySDKVersion[1], mySDKVersion[2]);
  }
  ...

Register the adapter with Google

For Google to authorize the adapter for signal collection, you must register the Android package name or with Google. The IMA SDK initializes only those adapters you register with Google.

Validate the adapter

To validate the adapter, complete the following sections:

Configure the test application

Before you validate the adapter, configure the test application. Complete the following steps:

  1. Add the dependencies for IMA SDK to the app-level Gradle file of your module, such as app/build.gradle:

    dependencies {
      implementation 'com.google.ads.interactivemedia.v3:interactivemedia:3.29.0'
    }
    
  2. Add build dependencies such as your adapter and SDK.

Verify the signals

To verify that your adapter sends signals, use a network proxy to monitor ad request traffic of your application. If successful, you see the signals in each ad request.

Review the complete examples

This section captures the completed example of all steps and available for your reference.

package companydomain.path.to.securesignals;
import android.content.Context;
import androidx.annotation.Keep;
import com.google.ads.interactivemedia.v3.api.VersionInfo;
import com.google.ads.interactivemedia.v3.api.signals.SecureSignalsAdapter;
import com.google.ads.interactivemedia.v3.api.signals.SecureSignalsCollectSignalsCallback;
import com.google.ads.interactivemedia.v3.api.signals.SecureSignalsInitializeCallback;

/**
 * An example implementation of Secure Signals adapter.
 */
@Keep
public final class MySecureSignalsAdapter implements SecureSignalsAdapter {
  /**
   * Specifies this adapter's version.
   */
  private static final VersionInfo AdapterVersion = new VersionInfo(1, 0, 1);
  /**
   * Default constructor with no arguments for IMA SDK to instantiate this class.
   */
  public MySecureSignalsAdapter() {
  }
  /**
   * Initialize your SDK and any dependencies.
   * IMA SDK calls this function exactly once before signal collection.
   *
   * @param context  The activity context that creates an ads loader.
   * @param callback A callback function to pass initialization results to IMA SDK.
   */
  @Override
  public void initialize(Context context, SecureSignalsInitializeCallback callback) {
    try {
      // Initialize your SDK and any dependencies.
      ...

      // Notify IMA SDK of initialization success.
      callback.onSuccess();
    } catch (Exception e) {
      // Pass initialization failures to IMA SDK.
      callback.onFailure(e);
    }
  }
  /**
   * Invokes your SDK to collect, encrypt and send the signal collection results to IMA SDK.
   * IMA SDK calls this function before each ad request.
   *
   * @param context  The activity context that creates an ads loader.
   * @param callback A callback function to pass signal collection results to IMA SDK.
   */
  @Override
  public void collectSignals(Context context, SecureSignalsCollectSignalsCallback callback) {
    try {
      // Collect and encrypt the signals.
      String signals = ...;

      // Pass the encrypted signals to IMA SDK.
      callback.onSuccess(signals);
    } catch (Exception e) {
      // Pass signal collection failures to IMA SDK.
      callback.onFailure(e);
    }
  }
  /**
   * @return The version of this adapter.
   * IMA SDK calls this function before each ad request.
   */
  @Override
  public VersionInfo getVersion() {
    return AdapterVersion;
  }
  /**
   * @return The version of your SDK that this adapter is depending on.
   * IMA SDK calls this function before each ad request.
   */
  @Override
  public VersionInfo getSDKVersion() {
    // Request the version from your SDK and convert to an IMAVersion.
    int[] mySDKVersion = ...;
    return new VersionInfo(mySDKVersion[0], mySDKVersion[1], mySDKVersion[2]);
  }
}