The new Search Ads 360 Reporting API is now available. Join the searchads-api-announcements Google group to stay up to date on upcoming enhancements and releases.
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Custom columns in Search Ads 360 offer a powerful way to tailor your reports for
deeper analysis. You can track specific conversion actions across platforms,
compare performance across devices, analyze keyword performance, monitor
campaign budgets, and even calculate ROI for different campaigns or keywords.
Types of custom columns
The Search Ads 360 Reporting API supports two types of custom columns:
Custom formula columns enable you to write formulas using spreadsheet
features, such as functions and filters, directly in Search Ads 360.
Custom conversion columns enable you to report on specific conversion actions.
How to add custom columns to your reports
You can include custom columns in your queries in the same way as you include
fields and metrics, using their ID. The syntax to use is
custom_columns.id[1234].
Learn more how to include a custom column in a SELECT clause.
How to get custom column IDs
You can get the id, name, description and other custom column details by calling one of the
following methods:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-09 UTC."],[[["Search Ads 360 custom columns allow for in-depth reporting by tracking conversions, comparing performance, and analyzing keyword and budget data, including ROI calculations."],["Two types of custom columns are available: custom formula columns for spreadsheet-like calculations and custom conversion columns for specific conversion actions."],["Custom columns are easily integrated into reports using their unique IDs in queries, similar to how fields and metrics are used."],["You can retrieve custom column details, such as ID, name, and description, using dedicated API methods for efficient management."],["Currently, custom columns do not support references to custom dimensions."]]],[]]
