The new Search Ads 360 Reporting API is now available. Join the searchads-api-announcements Google group to stay up to date on upcoming enhancements and releases.
Stay organized with collections
Save and categorize content based on your preferences.
To see details about the visits or Floodlight conversions recorded by the new
Search Ads 360, create a report using the Conversion or Visit resource. In the
created report, you can see a separate row for each conversion and visit in the
report's scope for up to the last 60 days. Each row contains such information
as:
The items and visits that are attributed to the conversion. For example,
you can see which ad, keyword, product group, or sitelink led to the conversion.
The time and date of the visit that led to the conversion, as well as the
time and date of the conversion itself. This helps you see the time that passed
from when your customers first visited the site to when they made the
conversion. For example, if you know that it usually takes one day for your
visitors to convert, you'll know to always wait 24 hours before reaching a
final conclusion on your campaign's performance.
The type of device on which the conversion occurred.
The Floodlight activity that recorded the conversion.
The Visit resource can be filtered by the query date, if known (which is often,
but not always, the same as the visit date). The Conversion resource can be
filtered by the conversion date. Both dates are determined using the client
account's time zone.