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Employer aggregate rating (`EmployerAggregateRating`) structured data

If your site publishes user-generated ratings about hiring organizations, add EmployerAggregateRating structured data to your site. EmployerAggregateRating is an evaluation of a hiring organization compiled from many users. Adding EmployerAggregateRating can provide job seekers with ratings about a hiring organization to help them choose a job. It also offers prominent brand placement in the enriched job search experience on Google.

During the beta phase, we recommended adding review snippet structured data for your page to be eligible for the jobs enriched search results. If you currently have review snippet structured data on your site, we recommend that you transition from review snippet structured data to EmployerAggregateRating structured data soon.

Example

Here's an example for EmployerAggregateRating using JSON-LD code.

<html>
  <head>
    <title>World's Best Coffee Shop</title>
    <script type="application/ld+json">
    {
      "@context" : "https://schema.org/",
      "@type": "EmployerAggregateRating",
      "itemReviewed": {
        "@type": "Organization",
        "name" : "World's Best Coffee Shop",
        "sameAs" : "https://example.com"
      },
      "ratingValue": 91,
      "bestRating": 100,
      "worstRating": 1,
      "ratingCount" : "10561"
    }
    </script>
  </head>
  <body>
  </body>
</html>

How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page content. If you're new to structured data, you can learn more about how structured data works.

Here's an overview of how to build, test, and release structured data.

Add the required properties. Based on the format you're using, learn where to insert structured data on the page.
Using a CMS? It may be easier to use a plugin that's integrated into your CMS.
Using JavaScript? Learn how to generate structured data with JavaScript.
Follow the guidelines.
Validate your code using the Rich Results Test and fix any critical errors. Consider also fixing any non-critical issues that may be flagged in the tool, as they can help improve the quality of your structured data (however, this isn't necessary to be eligible for rich results).
Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is accessible to Google and not blocked by a robots.txt file, the noindex tag, or login requirements. If the page looks okay, you can ask Google to recrawl your URLs.
Note: Allow time for re-crawling and re-indexing. Remember that it may take several days after publishing a page for Google to find and crawl it.
To keep Google informed of future changes, we recommend that you submit a sitemap. You can automate this with the Search Console Sitemap API.

Guidelines

You must follow these guidelines to be eligible to appear in the Google job search experience.

Technical guidelines

Make sure that the ratings are available to users from the page where you add EmployerAggregateRating structured data. It must be immediately obvious to users that the page has rating content.
Provide rating information about a specific hiring organization, not about a category or a list of items. For example, "top 10 best places to work" and "tech companies" aren't specific hiring organizations.
By default, Google assumes that your site uses a 5-point scale, where 5 is the best possible rating and 1 is the worst, but you can use any other scale. If you use a different scale, you can specify the best and worst ratings, and Google scales that to the 5-star system.

Content guidelines

Users must be able to post their own ratings on your site and your site must host those user ratings.
The number of ratings must reflect actual ratings that users provide.
The aggregate score must be accurately derived from the provided ratings.

Structured data type definitions

This section describes the structured data types related to employer aggregate ratings. You must include the required properties for your content to be eligible for display in enhanced search results.