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A user is someone who has access to your merchant account. A single user can be
added to a maximum of 100 Merchant Center accounts.
Account admins can specify any of the following access levels to each user:
Super admin: People with super admin access to Business Manager can't be
removed from Merchant Center. For more information about super admin access,
see Manage your business as a super
admin.
Admin: Admins are people with beyond standard access. Admins may add,
remove, or edit people. Only admins can add and remove apps and stores to
Merchant Center.
Standard: People with standard access can sign in to Merchant Center and
access everything but they won't be able to manage others or add and remove
apps and stores.
Email-only access: No account access, but will receive emails based on
preferences.
Reporting Manager: People with the reporting manager access level have
permissions to view and edit all reports and dashboards within the account.