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Apply a discount to an ecommerce event
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Save and categorize content based on your preferences.
You can apply a discount to an item in an ecommerce event by adding the
discount
parameter with the value of the discount. Don't use the percentage
discount with the discount
parameter.
gtag.js
Tag Manager
Example
An online store charges $6 per pair of socks. A customer purchases 3 pairs of
socks with a $2 discount per pair. In this example, the purchase
event tag
would look like the following:
Report on the discount
The following dimensions and metrics allow you to report on discount:
Dimension or metric
Description
Item coupon
The coupon used to purchase an item (e.g., a product you sell).
Order coupon
The coupon name or code that you specify for discounted items.
Item revenue
The total revenue from items only, excluding tax and shipping. Item
revenue = quantity
x price
.
If you want to apply event-level discounts, you must create your own custom
metric to report on event-level discounts.
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Last updated 2024-08-27 UTC.
[{
"type": "thumb-down",
"id": "missingTheInformationINeed",
"label":"Missing the information I need"
},{
"type": "thumb-down",
"id": "tooComplicatedTooManySteps",
"label":"Too complicated / too many steps"
},{
"type": "thumb-down",
"id": "outOfDate",
"label":"Out of date"
},{
"type": "thumb-down",
"id": "samplesCodeIssue",
"label":"Samples / code issue"
},{
"type": "thumb-down",
"id": "otherDown",
"label":"Other"
}]
[{
"type": "thumb-up",
"id": "easyToUnderstand",
"label":"Easy to understand"
},{
"type": "thumb-up",
"id": "solvedMyProblem",
"label":"Solved my problem"
},{
"type": "thumb-up",
"id": "otherUp",
"label":"Other"
}]
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{"lastModified": "Last updated 2024-08-27 UTC."}
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-08-27 UTC."]]