Filtering Assist

You can use Filtering Assist to reduce the amount of bids that are filtered from the auction. Filtering Assist predicts up to 50 creatives for a given bid request that are likely to be filtered based on your recent bidding history.

Contact your account manager to enable Filtering Assist.

Once enabled, you can view the list of creatives that are likely to be filtered in the following messages:

OpenRTB

message ImpExt {
  message ExcludedCreative {
    optional string buyer_creative_id = ...;
  }
  repeated ExcludedCreative excluded_creatives = ...;
}

Google RTB protocol (deprecated)

message AdSlot {
  message ExcludedCreative {
    optional string buyer_creative_id = ...;
  }
  repeated ExcludedCreative excluded_creatives = ...;
}

The creatives returned by Filtering Assist are likely to be filtered from the auction, so we recommend that you don't use them in your bid response.

The list of excluded creatives is specific to a single bid request. You need to review this list for each bid request to avoid excluding creatives that could win the auction.

See the Bid Filtering guide for more ways to reduce your bid filtering.