Caution: You are viewing documentation for the API's REST interface. Most of our official client libraries use gRPC. See the REST Introduction for details.

BiddingStrategyType

Enum describing possible bidding strategy types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`COMMISSION`	Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.
`ENHANCED_CPC`	Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
`FIXED_CPM`	Fixed CPM is a manual bidding strategy with a fixed CPM.
`INVALID`	Used for return value only. Indicates that a campaign does not have a bidding strategy. This prevents the campaign from serving. For example, a campaign may be attached to a manager bidding strategy and the serving account is subsequently unlinked from the manager account. In this case the campaign will automatically be detached from the now inaccessible manager bidding strategy and transition to the INVALID bidding strategy type.
`MANUAL_CPA`	Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.
`MANUAL_CPC`	Manual click based bidding where user pays per click.
`MANUAL_CPM`	Manual impression based bidding where user pays per thousand impressions.
`MANUAL_CPV`	A bidding strategy that pays a configurable amount per video view.
`MAXIMIZE_CONVERSIONS`	A bidding strategy that automatically maximizes number of conversions given a daily budget.
`MAXIMIZE_CONVERSION_VALUE`	An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.
`PAGE_ONE_PROMOTED`	Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com. This enum value is deprecated.
`PERCENT_CPC`	Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.
`TARGET_CPA`	Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
`TARGET_CPM`	Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.
`TARGET_CPV`	Target CPV is an automated bidding strategy that sets bids to optimize performance given the average target cost per view.
`TARGET_IMPRESSION_SHARE`	An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
`TARGET_OUTRANK_SHARE`	Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This enum value is deprecated.
`TARGET_ROAS`	Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).
`TARGET_SPEND`	Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.