Campaign level customer lifecycle goal settings.
JSON representation |
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{
"resourceName": string,
"campaign": string,
"customerAcquisitionGoalSettings": {
object ( |
Fields | |
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resource |
Immutable. The resource name of the customer lifecycle goal of a campaign.
|
campaign |
Output only. The campaign where the goal is attached. |
customer |
Output only. The customer acquisition goal settings for the campaign. The customer acquisition goal is described in this article: https://support.google.com/google-ads/answer/12080169 |
CustomerAcquisitionGoalSettings
The customer acquisition goal settings for the campaign.
JSON representation |
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{ "optimizationMode": enum ( |
Fields | |
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optimization |
Output only. Customer acquisition optimization mode of this campaign. |
value |
Output only. Campaign specific values for the customer acquisition goal. |
CustomerAcquisitionOptimizationMode
Possible optimization mode of a customer acquisition goal.
Enums | |
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UNSPECIFIED |
Not specified. |
UNKNOWN |
Used for return value only. Represents value unknown in this version. |
TARGET_ALL_EQUALLY |
The mode is used when campaign is optimizing equally for existing and new customers, which is the default value. |
BID_HIGHER_FOR_NEW_CUSTOMER |
The mode is used when campaign is bidding higher for new customers than existing customer. |
TARGET_NEW_CUSTOMER |
The mode is used when campaign is only optimizing for new customers. |