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For over 100 years, Lokmat has established itself as the top regional publisher
and media company in the state of Maharashtra in India. Its multifaceted reach
encompasses print, television and digital platforms. Lokmat.com consistently
ranks No.1 on Comscore in the Marathi News category, and it attracts an
impressive 40 million monthly active users.
Sign in with Google One Tap on Web
Impact and results
"Sign In with Google One Tap has subtly transformed casual visitors into
active, signed-in users, catalyzing a 3x increase in pageviews. By refining
the login experience to a single, effortless interaction, it has elevated
accessibility into a strategic advantage, driving meaningful user engagement
and a significant uplift in content consumption."
Hemant Jain
President & Head of Digital, Lokmat Media Private Limited
Impact and Results of adopting Sign in with Google
One Tap.
150% increase in email subscribers.
142% increase in new user sign-ups.
5X increase in returning signed-in users.
Challenges and goals
Implementation
Lokmat implemented Sign in with Google One Tap in June 2023. The integration was
simple and easy. For desktop and mobile web, it took one (1) engineer two (2)
days to integrate Sign in with Google One Tap into the sign in flow. The Indian
media company is now working to ensure Sign In with Google One Tap is seamlessly
enabled across all of its digital platforms, including its soon-to-be live
integrated app.
Solution and results
In the 12 months following the integration, new user sign-ups increased by 142%.
For its existing users, Lokmat also saw significant benefits in the amount of
content consumed by its readers, as Sign in with Google One Tap allowed readers
to stay signed in across Lokmat properties. Lokmat's returning signed-in users
have increased 5x and pageviews by 3x. Lokmat and users saw firsthand that it's
much easier to stay signed in when authentication is secure and simple.
With Sign in with Google One Tap, Lokmat can now more easily optimize its
retargeting strategies through newsletters, emails, and other product offerings.
Furthermore, as users are more likely to sign up through Sign in with Google One
Tap's seamless flow, Lokmat has seen a 150% increase in email subscribers and
its sign-in experience has become a valuable channel for driving re-engagement
and increasing subscription membership.
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