campaign_criterion

A campaign criterion.

Attributed resources
campaign
customer
language_constant
user_list

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

campaign_criterion.age_range.type Field description Type of the age range. Category ATTRIBUTE Data Type ENUM AGE_RANGE_18_24 AGE_RANGE_25_34 AGE_RANGE_35_44 AGE_RANGE_45_54 AGE_RANGE_55_64 AGE_RANGE_65_UP AGE_RANGE_UNDETERMINED UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.AgeRangeTypeEnum.AgeRangeType Filterable True Selectable True Sortable True Repeated False

campaign_criterion.bid_modifier Field description The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type. Category ATTRIBUTE Data Type FLOAT Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign_criterion.criterion_id Field description The ID of the criterion. This field is ignored during mutate. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign_criterion.device.type Field description Type of the device. Category ATTRIBUTE Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.DeviceEnum.Device Filterable True Selectable True Sortable False Repeated False

campaign_criterion.display_name Field description The display name of the criterion. This field is ignored for mutates. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign_criterion.gender.type Field description Type of the gender. Category ATTRIBUTE Data Type ENUM FEMALE MALE UNDETERMINED UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.GenderTypeEnum.GenderType Filterable True Selectable True Sortable True Repeated False

campaign_criterion.keyword.match_type Field description The match type of the keyword. Category ATTRIBUTE Data Type ENUM BROAD EXACT PHRASE UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.KeywordMatchTypeEnum.KeywordMatchType Filterable True Selectable True Sortable True Repeated False

campaign_criterion.keyword.text Field description The text of the keyword (at most 80 characters and 10 words). Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign_criterion.language.language_constant Field description The language constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign_criterion.last_modified_time Field description The datetime when this campaign criterion was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign_criterion.location.geo_target_constant Field description The geo target constant resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign_criterion.location_group Field description Location Group Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.LocationGroupInfo Filterable False Selectable True Sortable False Repeated False

campaign_criterion.location_group.geo_target_constants Field description Geo target constant(s) restricting the scope of the geographic area within the feed. Currently only one geo target constant is allowed. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable False Sortable False Repeated True

campaign_criterion.negative Field description Whether to target (false) or exclude (true) the criterion. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign_criterion.resource_name Field description The resource name of the campaign criterion. Campaign criterion resource names have the form: customers/{customer_id}/campaignCriteria/{campaign_id}~{criterion_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign_criterion.status Field description The status of the criterion. Category ATTRIBUTE Data Type ENUM ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.CampaignCriterionStatusEnum.CampaignCriterionStatus Filterable True Selectable True Sortable True Repeated False

campaign_criterion.type Field description The type of the criterion. Category ATTRIBUTE Data Type ENUM AD_SCHEDULE AGE_RANGE APP_PAYMENT_MODEL AUDIENCE BRAND BRAND_LIST CARRIER COMBINED_AUDIENCE CONTENT_LABEL CUSTOM_AFFINITY CUSTOM_AUDIENCE CUSTOM_INTENT DEVICE GENDER INCOME_RANGE IP_BLOCK KEYWORD KEYWORD_THEME LANGUAGE LIFE_EVENT LISTING_GROUP LISTING_SCOPE LOCAL_SERVICE_ID LOCATION LOCATION_GROUP MOBILE_APPLICATION MOBILE_APP_CATEGORY MOBILE_DEVICE OPERATING_SYSTEM_VERSION PARENTAL_STATUS PLACEMENT PROXIMITY TOPIC UNKNOWN UNSPECIFIED USER_INTEREST USER_LIST WEBPAGE YOUTUBE_CHANNEL YOUTUBE_VIDEO Type URL google.ads.searchads360.v0.enums.CriterionTypeEnum.CriterionType Filterable True Selectable True Sortable True Repeated False

campaign_criterion.user_list.user_list Field description The User List resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign_criterion.webpage.conditions Field description Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.WebpageConditionInfo Filterable False Selectable True Sortable False Repeated True

campaign_criterion.webpage.coverage_percentage Field description Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign_criterion.webpage.criterion_name Field description The name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False