conversion_action

A conversion action.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

conversion_action.app_id Field description App ID for an app conversion action. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.attribution_model_settings.attribution_model Field description The attribution model type of this conversion action. Category ATTRIBUTE Data Type ENUM EXTERNAL GOOGLE_ADS_LAST_CLICK GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK GOOGLE_SEARCH_ATTRIBUTION_LINEAR GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.AttributionModelEnum.AttributionModel Filterable True Selectable True Sortable True Repeated False

conversion_action.attribution_model_settings.data_driven_model_status Field description The status of the data-driven attribution model for the conversion action. Category ATTRIBUTE Data Type ENUM AVAILABLE EXPIRED NEVER_GENERATED STALE UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.DataDrivenModelStatusEnum.DataDrivenModelStatus Filterable True Selectable True Sortable True Repeated False

conversion_action.category Field description The category of conversions reported for this conversion action. Category ATTRIBUTE Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False

conversion_action.click_through_lookback_window_days Field description The maximum number of days that may elapse between an interaction (for example, a click) and a conversion event. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.creation_time Field description Timestamp of the Floodlight activity's creation, formatted in ISO 8601. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.floodlight_settings.activity_group_tag Field description String used to identify a Floodlight activity group when reporting conversions. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.floodlight_settings.activity_id Field description ID of the Floodlight activity in DoubleClick Campaign Manager (DCM). Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.floodlight_settings.activity_tag Field description String used to identify a Floodlight activity when reporting conversions. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.id Field description The ID of the conversion action. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.include_in_client_account_conversions_metric Field description Whether this conversion action should be included in the "client_account_conversions" metric. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.include_in_conversions_metric Field description Whether this conversion action should be included in the "conversions" metric. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.name Field description The name of the conversion action. This field is required and should not be empty when creating new conversion actions. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.owner_customer Field description The resource name of the conversion action owner customer, or null if this is a system-defined conversion action. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.primary_for_goal Field description If a conversion action's primary_for_goal bit is false, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal, so if a campaign has a custom conversion goal configured with a primary_for_goal = false conversion action, that conversion action is still biddable. By default, primary_for_goal will be true if not set. In V9, primary_for_goal can only be set to false after creation through an 'update' operation because it's not declared as optional. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.resource_name Field description The resource name of the conversion action. Conversion action resource names have the form: customers/{customer_id}/conversionActions/{conversion_action_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

conversion_action.status Field description The status of this conversion action for conversion event accrual. Category ATTRIBUTE Data Type ENUM ENABLED HIDDEN REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.ConversionActionStatusEnum.ConversionActionStatus Filterable True Selectable True Sortable True Repeated False

conversion_action.type Field description The type of this conversion action. Category ATTRIBUTE Data Type ENUM AD_CALL ANDROID_APP_PRE_REGISTRATION ANDROID_INSTALLS_ALL_OTHER_APPS CLICK_TO_CALL FIREBASE_ANDROID_CUSTOM FIREBASE_ANDROID_FIRST_OPEN FIREBASE_ANDROID_IN_APP_PURCHASE FIREBASE_IOS_CUSTOM FIREBASE_IOS_FIRST_OPEN FIREBASE_IOS_IN_APP_PURCHASE FLOODLIGHT_ACTION FLOODLIGHT_TRANSACTION GOOGLE_ANALYTICS_4_CUSTOM GOOGLE_ANALYTICS_4_PURCHASE GOOGLE_HOSTED GOOGLE_PLAY_DOWNLOAD GOOGLE_PLAY_IN_APP_PURCHASE LEAD_FORM_SUBMIT SALESFORCE SEARCH_ADS_360 SMART_CAMPAIGN_AD_CLICKS_TO_CALL SMART_CAMPAIGN_MAP_CLICKS_TO_CALL SMART_CAMPAIGN_MAP_DIRECTIONS SMART_CAMPAIGN_TRACKED_CALLS STORE_SALES STORE_SALES_DIRECT_UPLOAD STORE_VISITS THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE UNIVERSAL_ANALYTICS_GOAL UNIVERSAL_ANALYTICS_TRANSACTION UNKNOWN UNSPECIFIED UPLOAD_CALLS UPLOAD_CLICKS WEBPAGE WEBPAGE_CODELESS WEBSITE_CALL Type URL google.ads.searchads360.v0.enums.ConversionActionTypeEnum.ConversionActionType Filterable True Selectable True Sortable True Repeated False

conversion_action.value_settings.always_use_default_value Field description Controls whether the default value and default currency code are used in place of the value and currency code specified in conversion events for this conversion action. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.value_settings.default_currency_code Field description The currency code to use when conversion events for this conversion action are sent with an invalid or missing currency code, or when this conversion action is configured to always use the default value. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

conversion_action.value_settings.default_value Field description The value to use when conversion events for this conversion action are sent with an invalid, disallowed or missing value, or when this conversion action is configured to always use the default value. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False