We want to help you navigate the various eligibility requirements across our growing set of surfaces. This document contains the list of product issues and how they affect where that product can be shown.
What is an issue?
There are two types of issues:
❗ | Errors: | Issues that affect the eligibility status. |
⚠️ | Warnings: | Issues that don't affect the eligibility status, but might affect how and where the product is displayed. |
Both are important to fix, but the eligibility status is only affected by the errors. Therefore, you can have the status "Ready to show", but your products might still have issues that affect things like ranking.
What are the types of issues?
In the following article you see the list of possible issues divided into different categories: location, price, landing page, image and additional issues.
Location related issues
Issue | Ads | Admissions | Experiences | Operator BM | Solutions & Notes |
---|---|---|---|---|---|
Missing related POImissing_related_poi |
Not Required | ❗Error | Not Required | Not Required | Need to include related_locations in the feed for these products. If the provided location is not eligible, it will then become `None of the related POIs is eligible for the program` error |
Missing related POI with admissionmissing_related_poi_with_admission |
Not Required | ❗ Error | Not Required | Not Required | This is fine if the product does not provide an admission ticket. (e.g. tours). As some of the experiences are not necessary tours. |
None of the related POIs is eligible for the programMissing_eligible_related_location |
Not Required | ❗ Error | ❗ Error | ❗ Error | This error shows that the locations you sent are not eligible for the program. This might be because we don't match it to the right PlaceID, use "Find Location Matches" tool to send us the right PlaceIDs. If your location is not eligible, consider requesting Google to enable it. |
Inconsistent duplicate related locationsinconsistent_duplicated_related_locations |
Not Required | ❗ Error | Not Required | Not Required | Either delete one of the duplicates or make sure those that refer to the same location have the same attributes, like being marked as admission |
Unrelated POIunrelated_poi |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | The POI is not related to the product, consider removing it from the list of related locations. |
Overtagged admissionovertagged_admission |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | A product option was incorrectly tagged as including admission to a POI. Consider removing the POI from the related locations or updating the relation type. |
Undertagged admissionundertagged_admission |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | A product option was incorrectly tagged as not including admission to a POI. Consider updating the location relation type. |
Missing operator locationmissing_operator_location |
Not Required | Not Required | Not Required | ❗ Error | If applicable, consider adding the name and location of the operator of the activity. |
Operator location can not be matchedoperator_location_can_not_be_matched |
Not Required | Not Required | Not Required | ❗ Error | Operator location can not be matched. |
Operator name and location mismatchoperator_name_location_mismatch |
Not Required | Not Required | Not Required | ❗ Error | Confirm the operator name matches the name of the business at this address on Google Maps. |
More details can be found in the locations and points of interest guide. You can use the Find Location Matching tool to find the exact place ID for your POI.
Price related issues
Issue | Ads | Admissions | Experiences | Operator BM | Solutions & Notes |
---|---|---|---|---|---|
Missing pricemissing_price |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Add pricing that adheres to our price policies for all product options |
Price policy not followedprice_policy |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Review the Things to Do price policy to confirm that this product is in compliance |
Unsupported or incorrect currency codeunsupported_currency_code |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | Confirm that you are using the correct currency code |
Price higher on booking pageactual_price_higher |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Review the price you provided and match the price with the actual price. |
Price lower on booking pageactual_price_lower |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | Review the price you provided and match price with the actual price. |
Price option isn't actually freeprice_option_is_not_actually_free |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Review price if it is free. Set the right price. |
Price option is actually freeprice_option_is_actually_free |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | Review price if it is not free. Set as free. |
Price unavailable for booking within the next 30 daysPrice_option_unavailable |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Check the product is bookable within next 30 days. |
Restricted price availabilityprice_option_restricted_availability |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | At least one price option has restricted availability, such as being available once a week during off-peak hours or once a month. Review the Things to Do price policies for guidance regarding price availability |
Price is hard to discoverprice_option_hard_to_discover |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | Make price more visible and easier to be found. |
Invalid group priceprice_option_invalid_group_price |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Make group price valid. |
Not a standard adult priceprice_option_not_standard_adult_price |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Check if price is standard adult price. |
Price doesn't include taxes and feesprice_option_does_not_include_taxes_and_fees |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | Include taxes and fees to price. |
Wrong default currency displayedprice_option_wrong_displayed_currency |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | Make default currency correct. |
Landing page related issues
Issue | Ads | Admissions | Experiences | Operator BM | Solutions & Notes |
---|---|---|---|---|---|
Missing landing pagemissing_landing_page |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Point to landing page. |
Landing page policy not followedlanding_page_policy |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Review landing page policy and comply with it. |
Landing page errorlanding_page_error |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Check error for landing page. |
Product option not found on landing pageoption_not_found_in_landing_page |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Add product option on landing page or remove the option from the feed. |
No mention of operator on landing pageoperator_not_mentioned_on_landing_page |
Not Required | Not Required | Not Required | ❗ Error | This operator doesn't appear on the landing page. Possibly because its location is associated with an incorrect operator. Make sure you've got the right location and that the landing page clearly mentions the operator name or address. |
"Landing page guidelines" provide more recommendations on how to solve those issues.
Product info related issues
Issue | Ads | Admissions | Experiences | Operator BM | Solutions & Notes |
---|---|---|---|---|---|
Missing categoriesmissing_travel_guided_type_categories |
⚠️ Warning | ⚠️ Warning | ⚠️ Warning | ⚠️ Warning | Add categories |
Missing titlemissing_title |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Add title |
Missing descriptionmissing_description |
Not Required | Not Required | ❗ Error | Not Required | Add description |
Missing "TextFeature" formattingmissing_text_feature |
Not Required | Not Required | ⚠️ Warning | Not Required | Add TextFeature format |
"Title and description guidelines" provide more best practices about product info.
Image related issues
Issue | Ads | Admissions | Experiences | Operator BM | Solutions & Notes |
---|---|---|---|---|---|
Missing imagemissing_image |
❗ Error | Not Required | ❗ Error | Not Required | Add image |
Image link brokenimage_link_broken |
❗ Error | Not Required | ❗ Error | Not Required | Fix broken image link |
Image link decoding errorimage_decoding_error |
❗ Error | Not Required | ❗ Error | Not Required | Resolve image link decoding error |
Image link too bigimage_too_big |
⚠️ Warning | Not Required | ❗ Error | Not Required | Make image link shorter |
Image too smallimage_too_small |
⚠️ Warning | Not Required | ❗ Error | Not Required | Set image size appropriately |
Image uses a single colorimage_single_color |
❗ Error | Not Required | ❗ Error | Not Required | Not to use image with a single color |
Promotional overlay on imageimage_unwanted_overlays |
❗ Error | Not Required | ❗ Error | Not Required | Remove overlay on image |
Processing failedpending_review |
❗ Error | Not Required | ❗ Error | Not Required | Try processing again |
Image not crawlable due to robots.txtimage_link_crawling_not_allowed |
❗ Error | Not Required | ❗ Error | Not Required | Update your robots.txt file to allow user-agents "Googlebot" and "Googlebot-Image" to crawl your site |
Image not retrieved (crawl rate too slow)image_link_slow_crawl |
❗ Error | Not Required | ❗ Error | Not Required | Ensure that Google can access and crawl your images; for example, you can increase crawl rate in Google Search Console or move images to a faster server |
Image link pending crawlimage_link_pending_crawl |
❗ Error | Not Required | ❗ Error | Not Required | Wait for the product image to be crawled (up to 3 days) |
"Image and photography guidelines" provide more details on the image best practices.
Additional issues
Issue | Ads | Admissions | Experiences | Operator BM | Solutions & Notes |
---|---|---|---|---|---|
Generally ineligiblegeneral_policy |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Review policy and comply with it |
Inconsistent inventory type for the same operator or brandprovider_name_officialness_inconsistency |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Another product is marked as "official" or "operator direct" for a provider with the same name. Products from a provider related to the same POI or operator must be of the same inventory type. |
Restricted Things to Do typerestricted_things_to_do_type |
❗ Error | ❗ Error | ❗ Error | ❗ Error | At least one product option is about a restricted service type. Please review Things to Do policies for guidance about restricted businesses and services |
Options are actually for different productsoptions_actually_for_different_products |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Please upload separate products that include all options for each. All options within a product should have the same product title, rating, reviews. |
Low ratinglow_rating |
Not Required | Not Required | Not Required | Not Required | Improve the rating of the product |
Official site policy not followedofficial_site_policy |
❗ Error | ❗ Error | ❗ Error | ❗ Error | This product doesn't meet our official site requirements. Review the Things to Do policies to learn more. |
Official product targets list view landing page | Not Required | Not Required | Not Required | Not Required | Official products cannot link to list view landing pages. Either remove the "official" tagging or remove the list view landing page. |
Multiple official products from different sourcesmultiple_official_products_from_different_sources |
❗ Error | ❗ Error | ❗ Error | ❗ Error | There are official products ingested from more preferred source. |
Pending reviewpending_review |
❗ Error | ❗ Error | ❗ Error | ❗ Error | Google needs to review this product before serving it to users. This process can take several days and only starts once no other critical issues appear in this section. |
Related POI is not supported by the programunrelated_poi |
Not Required | Not Required | Not Required | Not Required |
If you have questions about the issues with your products, don't hesitate to
contact us.