Use the following guidelines for Things to do to better reach users and drive performance for your business. While many of these guidelines are considered best practice, and therefore not mandatory, all ads and assets must comply with the Google Ads Policy.
The quality of photos are a very crucial element of Things to do. The images are used for Things to do Ads as well as the Things to do experience module. The following guidance can help you to tactically understand what makes a good versus bad image for Things to do and avoid common mistakes and pitfalls that can hurt performance.
Format requirements
Resolution
Format requirements are generally the same as for other image or shopping ads. The images are scaled down or cropped as needed but must be big enough to fill the space.
While the minimum image size is 300x300, we recommend to provide content that's at least 1024 x 683 px with best case to be 2048 x 1366 px. This ensures sharpness is maintained after cropping and resizing.
Ratio
The aspect ratio can be any however we recommend 4:3 or 1:1, with preference for 1:1 ratio which allows for more versatility in cropping the image. Vertical or horizontal subjects should be always centered and in focus.Format
The images can't be animated. Supported formats are JPG and PNG.Image order
By default, Google selects the highest quality image from the set of
images provided by you for a particular product. If you would like to indicate
the preference for the image order, you can set product/use_media_order
to true
.
Image updates
In the event an image need to be updated or replaced, make sure the URL of the new image is also changed as this ensures Google is aware of the change and recrawls the updated image.
Quality best practices
In today's visually-driven world, great photos are no longer a nice-to-have. They're a necessity — especially for the new generation of travelers. There are some key ways that improving photo quality can benefit a business. Images help users understand your business, products and brand as well as critical to ads that perform well. Providing users with the highest quality visual content possible is critical to success. Quality means many things to us, from the conceptual (telling authentic stories) to the technical (showing subjects in focus.).
Photography is one of the primary ways people learn about Things to do on Google. That means it plays a critical role in whether they decide to book. Following some photography fundamentals can transform average photos into great ones. Google reated this guide to break them down for you.
Authenticity
Sharpness
Exposure
Color balance and saturation
Composition
Subject matter
Best in class examples