asset

Help me build a query

Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc. Assets are immutable and cannot be removed. To stop an asset from serving, remove the asset from the entity that is using it.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of asset. However, when you specify asset in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when asset is specified in the FROM clause.

Is asset specified in the FROM clause of your query?

No Yes, it is

Resource fields book_on_google_asset call_asset.ad_schedule_targets call_asset.call_conversion_action call_asset.call_conversion_reporting_state call_asset.country_code call_asset.phone_number call_to_action_asset.call_to_action callout_asset.ad_schedule_targets callout_asset.callout_text callout_asset.end_date callout_asset.start_date discovery_carousel_card_asset.call_to_action_text discovery_carousel_card_asset.headline discovery_carousel_card_asset.marketing_image_asset discovery_carousel_card_asset.portrait_marketing_image_asset discovery_carousel_card_asset.square_marketing_image_asset dynamic_custom_asset.android_app_link dynamic_custom_asset.contextual_keywords dynamic_custom_asset.formatted_price dynamic_custom_asset.formatted_sale_price dynamic_custom_asset.id dynamic_custom_asset.id2 dynamic_custom_asset.image_url dynamic_custom_asset.ios_app_link dynamic_custom_asset.ios_app_store_id dynamic_custom_asset.item_address dynamic_custom_asset.item_category dynamic_custom_asset.item_description dynamic_custom_asset.item_subtitle dynamic_custom_asset.item_title dynamic_custom_asset.price dynamic_custom_asset.sale_price dynamic_custom_asset.similar_ids dynamic_education_asset.address dynamic_education_asset.android_app_link dynamic_education_asset.contextual_keywords dynamic_education_asset.image_url dynamic_education_asset.ios_app_link dynamic_education_asset.ios_app_store_id dynamic_education_asset.location_id dynamic_education_asset.program_description dynamic_education_asset.program_id dynamic_education_asset.program_name dynamic_education_asset.school_name dynamic_education_asset.similar_program_ids dynamic_education_asset.subject dynamic_education_asset.thumbnail_image_url dynamic_flights_asset.android_app_link dynamic_flights_asset.custom_mapping dynamic_flights_asset.destination_id dynamic_flights_asset.destination_name dynamic_flights_asset.flight_description dynamic_flights_asset.flight_price dynamic_flights_asset.flight_sale_price dynamic_flights_asset.formatted_price dynamic_flights_asset.formatted_sale_price dynamic_flights_asset.image_url dynamic_flights_asset.ios_app_link dynamic_flights_asset.ios_app_store_id dynamic_flights_asset.origin_id dynamic_flights_asset.origin_name dynamic_flights_asset.similar_destination_ids dynamic_hotels_and_rentals_asset.address dynamic_hotels_and_rentals_asset.android_app_link dynamic_hotels_and_rentals_asset.category dynamic_hotels_and_rentals_asset.contextual_keywords dynamic_hotels_and_rentals_asset.description dynamic_hotels_and_rentals_asset.destination_name dynamic_hotels_and_rentals_asset.formatted_price dynamic_hotels_and_rentals_asset.formatted_sale_price dynamic_hotels_and_rentals_asset.image_url dynamic_hotels_and_rentals_asset.ios_app_link dynamic_hotels_and_rentals_asset.ios_app_store_id dynamic_hotels_and_rentals_asset.price dynamic_hotels_and_rentals_asset.property_id dynamic_hotels_and_rentals_asset.property_name dynamic_hotels_and_rentals_asset.sale_price dynamic_hotels_and_rentals_asset.similar_property_ids dynamic_hotels_and_rentals_asset.star_rating dynamic_jobs_asset.address dynamic_jobs_asset.android_app_link dynamic_jobs_asset.contextual_keywords dynamic_jobs_asset.description dynamic_jobs_asset.image_url dynamic_jobs_asset.ios_app_link dynamic_jobs_asset.ios_app_store_id dynamic_jobs_asset.job_category dynamic_jobs_asset.job_id dynamic_jobs_asset.job_subtitle dynamic_jobs_asset.job_title dynamic_jobs_asset.location_id dynamic_jobs_asset.salary dynamic_jobs_asset.similar_job_ids dynamic_local_asset.address dynamic_local_asset.android_app_link dynamic_local_asset.category dynamic_local_asset.contextual_keywords dynamic_local_asset.deal_id dynamic_local_asset.deal_name dynamic_local_asset.description dynamic_local_asset.formatted_price dynamic_local_asset.formatted_sale_price dynamic_local_asset.image_url dynamic_local_asset.ios_app_link dynamic_local_asset.ios_app_store_id dynamic_local_asset.price dynamic_local_asset.sale_price dynamic_local_asset.similar_deal_ids dynamic_local_asset.subtitle dynamic_real_estate_asset.address dynamic_real_estate_asset.android_app_link dynamic_real_estate_asset.city_name dynamic_real_estate_asset.contextual_keywords dynamic_real_estate_asset.description dynamic_real_estate_asset.formatted_price dynamic_real_estate_asset.image_url dynamic_real_estate_asset.ios_app_link dynamic_real_estate_asset.ios_app_store_id dynamic_real_estate_asset.listing_id dynamic_real_estate_asset.listing_name dynamic_real_estate_asset.listing_type dynamic_real_estate_asset.price dynamic_real_estate_asset.property_type dynamic_real_estate_asset.similar_listing_ids dynamic_travel_asset.android_app_link dynamic_travel_asset.category dynamic_travel_asset.contextual_keywords dynamic_travel_asset.destination_address dynamic_travel_asset.destination_id dynamic_travel_asset.destination_name dynamic_travel_asset.formatted_price dynamic_travel_asset.formatted_sale_price dynamic_travel_asset.image_url dynamic_travel_asset.ios_app_link dynamic_travel_asset.ios_app_store_id dynamic_travel_asset.origin_id dynamic_travel_asset.origin_name dynamic_travel_asset.price dynamic_travel_asset.sale_price dynamic_travel_asset.similar_destination_ids dynamic_travel_asset.title field_type_policy_summaries final_mobile_urls final_url_suffix final_urls hotel_callout_asset.language_code hotel_callout_asset.text hotel_property_asset.hotel_address hotel_property_asset.hotel_name hotel_property_asset.place_id id image_asset.file_size image_asset.full_size.height_pixels image_asset.full_size.url image_asset.full_size.width_pixels image_asset.mime_type lead_form_asset.background_image_asset lead_form_asset.business_name lead_form_asset.call_to_action_description lead_form_asset.call_to_action_type lead_form_asset.custom_disclosure lead_form_asset.custom_question_fields lead_form_asset.delivery_methods lead_form_asset.description lead_form_asset.desired_intent lead_form_asset.fields lead_form_asset.headline lead_form_asset.post_submit_call_to_action_type lead_form_asset.post_submit_description lead_form_asset.post_submit_headline lead_form_asset.privacy_policy_url location_asset.business_profile_locations location_asset.location_ownership_type location_asset.place_id mobile_app_asset.app_id mobile_app_asset.app_store mobile_app_asset.end_date mobile_app_asset.link_text mobile_app_asset.start_date name page_feed_asset.labels page_feed_asset.page_url policy_summary.approval_status policy_summary.policy_topic_entries policy_summary.review_status price_asset.language_code price_asset.price_offerings price_asset.price_qualifier price_asset.type promotion_asset.ad_schedule_targets promotion_asset.discount_modifier promotion_asset.end_date promotion_asset.language_code promotion_asset.money_amount_off.amount_micros promotion_asset.money_amount_off.currency_code promotion_asset.occasion promotion_asset.orders_over_amount.amount_micros promotion_asset.orders_over_amount.currency_code promotion_asset.percent_off promotion_asset.promotion_code promotion_asset.promotion_target promotion_asset.redemption_end_date promotion_asset.redemption_start_date promotion_asset.start_date resource_name sitelink_asset.ad_schedule_targets sitelink_asset.description1 sitelink_asset.description2 sitelink_asset.end_date sitelink_asset.link_text sitelink_asset.start_date source structured_snippet_asset.header structured_snippet_asset.values text_asset.text tracking_url_template type url_custom_parameters youtube_video_asset.youtube_video_id youtube_video_asset.youtube_video_title

Segments conversion_action conversion_action_category conversion_action_name conversion_adjustment conversion_lag_bucket conversion_or_adjustment_lag_bucket external_conversion_source

asset.book_on_google_asset Field description A book on google asset. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.BookOnGoogleAsset Filterable False Selectable True Sortable False Repeated False

asset.call_asset.ad_schedule_targets Field description List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.AdScheduleInfo Filterable False Selectable True Sortable False Repeated True

asset.call_asset.call_conversion_action Field description The conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_asset.call_conversion_reporting_state Field description Indicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion. Category ATTRIBUTE Data Type ENUM DISABLED UNKNOWN UNSPECIFIED USE_ACCOUNT_LEVEL_CALL_CONVERSION_ACTION USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION Type URL google.ads.googleads.v16.enums.CallConversionReportingStateEnum.CallConversionReportingState Filterable True Selectable True Sortable True Repeated False

asset.call_asset.country_code Field description Required. Two-letter country code of the phone number. Examples: 'US', 'us'. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_asset.phone_number Field description Required. The advertiser's raw phone number. Examples: '1234567890', '[phone]' Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_to_action_asset.call_to_action Field description Call to action. Category ATTRIBUTE Data Type ENUM APPLY_NOW BOOK_NOW BUY_NOW CONTACT_US DONATE_NOW DOWNLOAD GET_QUOTE LEARN_MORE ORDER_NOW PLAY_NOW SEE_MORE SHOP_NOW SIGN_UP START_NOW SUBSCRIBE UNKNOWN UNSPECIFIED VISIT_SITE WATCH_NOW Type URL google.ads.googleads.v16.enums.CallToActionTypeEnum.CallToActionType Filterable True Selectable True Sortable True Repeated False

asset.callout_asset.ad_schedule_targets Field description List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.AdScheduleInfo Filterable False Selectable True Sortable False Repeated True

asset.callout_asset.callout_text Field description Required. The callout text. The length of this string should be between 1 and 25, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.callout_asset.end_date Field description Last date of when this asset is effective and still serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.callout_asset.start_date Field description Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.discovery_carousel_card_asset.call_to_action_text Field description Call to action text. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.discovery_carousel_card_asset.headline Field description Required. Headline of the carousel card. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.discovery_carousel_card_asset.marketing_image_asset Field description Asset resource name of the associated 1.91:1 marketing image. This and/or square marketing image asset is required. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.discovery_carousel_card_asset.portrait_marketing_image_asset Field description Asset resource name of the associated 4:5 portrait marketing image. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.discovery_carousel_card_asset.square_marketing_image_asset Field description Asset resource name of the associated square marketing image. This and/or a marketing image asset is required. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.android_app_link Field description Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.contextual_keywords Field description Contextual keywords, for example, Sedans, 4 door sedans. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_custom_asset.formatted_price Field description Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $20,000.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.formatted_sale_price Field description Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $15,000.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.id Field description Required. ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag, for example, sedan. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.id2 Field description ID2 which can be any sequence of letters and digits, for example, red. ID sequence (ID + ID2) must be unique. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.image_url Field description Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.ios_app_link Field description iOS deep link, for example, exampleApp://content/page. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.ios_app_store_id Field description iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.item_address Field description Item address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403 Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.item_category Field description Item category, for example, Sedans. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.item_description Field description Item description, for example, Best selling mid-size car. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.item_subtitle Field description Item subtitle, for example, At your Mountain View dealership. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.item_title Field description Required. Item title, for example, Mid-size sedan. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.price Field description Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 20,000.00 USD. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.sale_price Field description Sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 15,000.00 USD. Must be less than the 'price' field. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_custom_asset.similar_ids Field description Similar IDs. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_education_asset.address Field description School address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403 Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.android_app_link Field description Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.contextual_keywords Field description Contextual keywords, for example, Nursing certification, Health, Mountain View. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_education_asset.image_url Field description Image url, for example, http://www.example.com/image.png. The image will not be uploaded as image asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.ios_app_link Field description iOS deep link, for example, exampleApp://content/page. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.ios_app_store_id Field description iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.location_id Field description Location ID which can be any sequence of letters and digits and must be unique. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.program_description Field description Program description, for example, Nursing Certification. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.program_id Field description Required. Program ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.program_name Field description Required. Program name, for example, Nursing. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.school_name Field description School name, for example, Mountain View School of Nursing. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.similar_program_ids Field description Similar program IDs. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_education_asset.subject Field description Subject of study, for example, Health. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_education_asset.thumbnail_image_url Field description Thumbnail image url, for example, http://www.example.com/thumbnail.png. The thumbnail image will not be uploaded as image asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.android_app_link Field description Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.custom_mapping Field description A custom field which can be multiple key to values mapping separated by delimiters (",", "|" and ":"), in the forms of ": , , ... , | : , ... , | ... | : , ... ," for example, wifi: most | aircraft: 320, 77W | flights: 42 | legroom: 32". Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.destination_id Field description Required. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.destination_name Field description Destination name, for example, Paris. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.flight_description Field description Required. Flight description, for example, Book your ticket. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.flight_price Field description Flight price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.flight_sale_price Field description Flight sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'flight_price' field. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.formatted_price Field description Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.formatted_sale_price Field description Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.image_url Field description Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.ios_app_link Field description iOS deep link, for example, exampleApp://content/page. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.ios_app_store_id Field description iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.origin_id Field description Origin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.origin_name Field description Origin name, for example, London. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_flights_asset.similar_destination_ids Field description Similar destination IDs, for example, PAR,LON. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_hotels_and_rentals_asset.address Field description Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403 Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.android_app_link Field description Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.category Field description Category, for example, Hotel suite. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.contextual_keywords Field description Contextual keywords, for example, Mountain View "Hotels", South Bay hotels. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_hotels_and_rentals_asset.description Field description Description, for example, Close to SJC Airport. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.destination_name Field description Destination name, for example, Downtown Mountain View. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.formatted_price Field description Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.formatted_sale_price Field description Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.image_url Field description Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.ios_app_link Field description iOS deep link, for example, exampleApp://content/page. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.ios_app_store_id Field description iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.price Field description Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.property_id Field description Required. Property ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.property_name Field description Required. Property name, for example, Mountain View Hotel. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.sale_price Field description ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_hotels_and_rentals_asset.similar_property_ids Field description Similar property IDs. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_hotels_and_rentals_asset.star_rating Field description Star rating. Must be a number between 1 to 5, inclusive. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.address Field description Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.android_app_link Field description Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.contextual_keywords Field description Contextual keywords, for example, Software engineering job. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_jobs_asset.description Field description Description, for example, Apply your technical skills. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.image_url Field description Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.ios_app_link Field description iOS deep link, for example, exampleApp://content/page. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.ios_app_store_id Field description iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.job_category Field description Job category, for example, Technical. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.job_id Field description Required. Job ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.job_subtitle Field description Job subtitle, for example, Level II. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.job_title Field description Required. Job title, for example, Software engineer. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.location_id Field description Location ID which can be any sequence of letters and digits. The ID sequence (job ID + location ID) must be unique. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.salary Field description Salary, for example, $100,000. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_jobs_asset.similar_job_ids Field description Similar job IDs, for example, 1275. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_local_asset.address Field description Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.android_app_link Field description Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.category Field description Category, for example, Food. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.contextual_keywords Field description Contextual keywords, for example, Save groceries coupons. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_local_asset.deal_id Field description Required. Deal ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.deal_name Field description Required. Deal name, for example, 50% off at Mountain View Grocers. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.description Field description Description, for example, Save on your weekly bill. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.formatted_price Field description Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.formatted_sale_price Field description Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.image_url Field description Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.ios_app_link Field description iOS deep link, for example, exampleApp://content/page. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.ios_app_store_id Field description iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.price Field description Price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.sale_price Field description Sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_local_asset.similar_deal_ids Field description Similar deal IDs, for example, 1275. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_local_asset.subtitle Field description Subtitle, for example, Groceries. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.address Field description Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403 Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.android_app_link Field description Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.city_name Field description City name, for example, Mountain View, California. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.contextual_keywords Field description Contextual keywords, for example, For sale; Houses for sale. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_real_estate_asset.description Field description Description, for example, 3 beds, 2 baths, 1568 sq. ft. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.formatted_price Field description Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $200,000.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.image_url Field description Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.ios_app_link Field description iOS deep link, for example, exampleApp://content/page. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.ios_app_store_id Field description iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.listing_id Field description Required. Listing ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.listing_name Field description Required. Listing name, for example, Boulevard Bungalow. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.listing_type Field description Listing type, for example, For sale. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.price Field description Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 200,000.00 USD. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.property_type Field description Property type, for example, House. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_real_estate_asset.similar_listing_ids Field description Similar listing IDs. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_travel_asset.android_app_link Field description Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.category Field description Category, for example, Express. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.contextual_keywords Field description Contextual keywords, for example, Paris trains. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_travel_asset.destination_address Field description Destination address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.destination_id Field description Required. Destination ID which can be any sequence of letters and digits, and must be unique and match the values of remarketing tag. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.destination_name Field description Destination name, for example, Paris. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.formatted_price Field description Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.formatted_sale_price Field description Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.image_url Field description Image URL, for example, http://www.example.com/image.png. The image will not be uploaded as image asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.ios_app_link Field description iOS deep link, for example, exampleApp://content/page. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.ios_app_store_id Field description iOS app store ID. This is used to check if the user has the app installed on their device before deep linking. If this field is set, then the ios_app_link field must also be present. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.origin_id Field description Origin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.origin_name Field description Origin name, for example, London. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.price Field description Price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.sale_price Field description Sale price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.dynamic_travel_asset.similar_destination_ids Field description Similar destination IDs, for example, NYC. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.dynamic_travel_asset.title Field description Required. Title, for example, Book your train ticket. Required. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.field_type_policy_summaries Field description Output only. Policy information for the asset for each FieldType. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.resources.AssetFieldTypePolicySummary Filterable False Selectable True Sortable False Repeated True

asset.final_mobile_urls Field description A list of possible final mobile URLs after all cross domain redirects. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.final_url_suffix Field description URL template for appending params to landing page URLs served with parallel tracking. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.final_urls Field description A list of possible final URLs after all cross domain redirects. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.hotel_callout_asset.language_code Field description Required. The language of the hotel callout. Represented as BCP 47 language tag. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.hotel_callout_asset.text Field description Required. The text of the hotel callout asset. The length of this string should be between 1 and 25, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.hotel_property_asset.hotel_address Field description Address of the hotel. Read-only. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.hotel_property_asset.hotel_name Field description Name of the hotel. Read-only. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.hotel_property_asset.place_id Field description Place IDs uniquely identify a place in the Google Places database and on Google Maps. See https://developers.google.com/places/web-service/place-id to learn more. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.id Field description Output only. The ID of the asset. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.image_asset.file_size Field description File size of the image asset in bytes. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.image_asset.full_size.height_pixels Field description Height of the image. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.image_asset.full_size.url Field description A URL that returns the image with this height and width. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.image_asset.full_size.width_pixels Field description Width of the image. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.image_asset.mime_type Field description MIME type of the image asset. Category ATTRIBUTE Data Type ENUM AUDIO_MP3 AUDIO_WAV FLASH HTML5_AD_ZIP IMAGE_GIF IMAGE_JPEG IMAGE_PNG MSEXCEL MSWORD PDF RTF TEXT_HTML UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.MimeTypeEnum.MimeType Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.background_image_asset Field description Asset resource name of the background image. The image dimensions must be exactly 1200x628. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.business_name Field description Required. The name of the business being advertised. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.call_to_action_description Field description Required. Text giving a clear value proposition of what users expect once they expand the form. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.call_to_action_type Field description Required. Pre-defined display text that encourages user to expand the form. Category ATTRIBUTE Data Type ENUM APPLY_NOW BOOK_NOW CONTACT_US DOWNLOAD GET_INFO GET_OFFER GET_QUOTE GET_STARTED JOIN_NOW LEARN_MORE REGISTER REQUEST_DEMO SIGN_UP SUBSCRIBE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.LeadFormCallToActionTypeEnum.LeadFormCallToActionType Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.custom_disclosure Field description Custom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.custom_question_fields Field description Ordered list of custom question fields. This field is subject to a limit of 5 qualifying questions per form. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.LeadFormCustomQuestionField Filterable False Selectable True Sortable False Repeated True

asset.lead_form_asset.delivery_methods Field description Configured methods for collected lead data to be delivered to advertiser. Only one method typed as WebhookDelivery can be configured. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.LeadFormDeliveryMethod Filterable False Selectable True Sortable False Repeated True

asset.lead_form_asset.description Field description Required. Detailed description of the expanded form to describe what the form is asking for or facilitating. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.desired_intent Field description Chosen intent for the lead form, for example, more volume or more qualified. Category ATTRIBUTE Data Type ENUM HIGH_INTENT LOW_INTENT UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.LeadFormDesiredIntentEnum.LeadFormDesiredIntent Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.fields Field description Ordered list of input fields. This field can be updated by reordering questions, but not by adding or removing questions. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.LeadFormField Filterable False Selectable True Sortable False Repeated True

asset.lead_form_asset.headline Field description Required. Headline of the expanded form to describe what the form is asking for or facilitating. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.post_submit_call_to_action_type Field description Pre-defined display text that encourages user action after the form is submitted. Category ATTRIBUTE Data Type ENUM DOWNLOAD LEARN_MORE SHOP_NOW UNKNOWN UNSPECIFIED VISIT_SITE Type URL google.ads.googleads.v16.enums.LeadFormPostSubmitCallToActionTypeEnum.LeadFormPostSubmitCallToActionType Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.post_submit_description Field description Detailed description shown after form submission that describes how the advertiser will follow up with the user. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.post_submit_headline Field description Headline of text shown after form submission that describes how the advertiser will follow up with the user. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.lead_form_asset.privacy_policy_url Field description Required. Link to a page describing the policy on how the collected data is handled by the advertiser/business. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.location_asset.business_profile_locations Field description The list of business locations for the customer. This will only be returned if the Location Asset is syncing from the Business Profile account. It is possible to have multiple Business Profile listings under the same account that point to the same Place ID. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.BusinessProfileLocation Filterable False Selectable True Sortable False Repeated True

asset.location_asset.location_ownership_type Field description The type of location ownership. If the type is BUSINESS_OWNER, it will be served as a location extension. If the type is AFFILIATE, it will be served as an affiliate location. Category ATTRIBUTE Data Type ENUM AFFILIATE BUSINESS_OWNER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.LocationOwnershipTypeEnum.LocationOwnershipType Filterable True Selectable True Sortable True Repeated False

asset.location_asset.place_id Field description Place IDs uniquely identify a place in the Google Places database and on Google Maps. This field is unique for a given customer ID and asset type. See https://developers.google.com/places/web-service/place-id to learn more about Place ID. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.mobile_app_asset.app_id Field description Required. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.mobile_app_asset.app_store Field description Required. The application store that distributes this specific app. Category ATTRIBUTE Data Type ENUM APPLE_APP_STORE GOOGLE_APP_STORE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.MobileAppVendorEnum.MobileAppVendor Filterable True Selectable True Sortable True Repeated False

asset.mobile_app_asset.end_date Field description Last date of when this asset is effective and still serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.mobile_app_asset.link_text Field description Required. The visible text displayed when the link is rendered in an ad. The length of this string should be between 1 and 25, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.mobile_app_asset.start_date Field description Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.name Field description Optional name of the asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.page_feed_asset.labels Field description Labels used to group the page urls. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.page_feed_asset.page_url Field description Required. The webpage that advertisers want to target. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.policy_summary.approval_status Field description Output only. The overall approval status of this asset, calculated based on the status of its individual policy topic entries. Category ATTRIBUTE Data Type ENUM APPROVED APPROVED_LIMITED AREA_OF_INTEREST_ONLY DISAPPROVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.PolicyApprovalStatusEnum.PolicyApprovalStatus Filterable True Selectable True Sortable True Repeated False

asset.policy_summary.policy_topic_entries Field description Output only. The list of policy findings for this asset. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.PolicyTopicEntry Filterable False Selectable True Sortable False Repeated True

asset.policy_summary.review_status Field description Output only. Where in the review process this asset is. Category ATTRIBUTE Data Type ENUM ELIGIBLE_MAY_SERVE REVIEWED REVIEW_IN_PROGRESS UNDER_APPEAL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.PolicyReviewStatusEnum.PolicyReviewStatus Filterable True Selectable True Sortable True Repeated False

asset.price_asset.language_code Field description Required. The language of the price asset. Represented as BCP 47 language tag. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.price_asset.price_offerings Field description The price offerings of the price asset. The size of this collection should be between 3 and 8, inclusive. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.PriceOffering Filterable False Selectable True Sortable False Repeated True

asset.price_asset.price_qualifier Field description The price qualifier of the price asset. Category ATTRIBUTE Data Type ENUM AVERAGE FROM UNKNOWN UNSPECIFIED UP_TO Type URL google.ads.googleads.v16.enums.PriceExtensionPriceQualifierEnum.PriceExtensionPriceQualifier Filterable True Selectable True Sortable True Repeated False

asset.price_asset.type Field description Required. The type of the price asset. Category ATTRIBUTE Data Type ENUM BRANDS EVENTS LOCATIONS NEIGHBORHOODS PRODUCT_CATEGORIES PRODUCT_TIERS SERVICES SERVICE_CATEGORIES SERVICE_TIERS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.PriceExtensionTypeEnum.PriceExtensionType Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.ad_schedule_targets Field description List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.AdScheduleInfo Filterable False Selectable True Sortable False Repeated True

asset.promotion_asset.discount_modifier Field description A modifier for qualification of the discount. Category ATTRIBUTE Data Type ENUM UNKNOWN UNSPECIFIED UP_TO Type URL google.ads.googleads.v16.enums.PromotionExtensionDiscountModifierEnum.PromotionExtensionDiscountModifier Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.end_date Field description Last date of when this asset is effective and still serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.language_code Field description The language of the promotion. Represented as BCP 47 language tag. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.money_amount_off.amount_micros Field description Amount in micros. One million is equivalent to one unit. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.money_amount_off.currency_code Field description Three-character ISO 4217 currency code. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.occasion Field description The occasion the promotion was intended for. If an occasion is set, the redemption window will need to fall within the date range associated with the occasion. Category ATTRIBUTE Data Type ENUM BACK_TO_SCHOOL BLACK_FRIDAY BOXING_DAY CARNIVAL CHINESE_NEW_YEAR CHRISTMAS CYBER_MONDAY DIWALI EASTER EID_AL_ADHA EID_AL_FITR END_OF_SEASON EPIPHANY FALL_SALE FATHERS_DAY HALLOWEEN HANUKKAH HOLI INDEPENDENCE_DAY LABOR_DAY MOTHERS_DAY NATIONAL_DAY NAVRATRI NEW_YEARS PARENTS_DAY PASSOVER RAMADAN ROSH_HASHANAH SINGLES_DAY SONGKRAN SPRING_SALE ST_NICHOLAS_DAY SUMMER_SALE UNKNOWN UNSPECIFIED VALENTINES_DAY WINTER_SALE WOMENS_DAY YEAR_END_GIFT Type URL google.ads.googleads.v16.enums.PromotionExtensionOccasionEnum.PromotionExtensionOccasion Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.orders_over_amount.amount_micros Field description Amount in micros. One million is equivalent to one unit. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.orders_over_amount.currency_code Field description Three-character ISO 4217 currency code. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.percent_off Field description Percentage off discount in the promotion. 1,000,000 = 100%. Either this or money_amount_off is required. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.promotion_code Field description A code the user should use in order to be eligible for the promotion. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.promotion_target Field description Required. A freeform description of what the promotion is targeting. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.redemption_end_date Field description Last date of when the promotion is eligible to be redeemed, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.redemption_start_date Field description Start date of when the promotion is eligible to be redeemed, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.promotion_asset.start_date Field description Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.resource_name Field description Immutable. The resource name of the asset. Asset resource names have the form: customers/{customer_id}/assets/{asset_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

asset.sitelink_asset.ad_schedule_targets Field description List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.AdScheduleInfo Filterable False Selectable True Sortable False Repeated True

asset.sitelink_asset.description1 Field description First line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description2 must also be set. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.description2 Field description Second line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.end_date Field description Last date of when this asset is effective and still serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.link_text Field description Required. URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.start_date Field description Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.source Field description Output only. Source of the asset. Category ATTRIBUTE Data Type ENUM ADVERTISER AUTOMATICALLY_CREATED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.AssetSourceEnum.AssetSource Filterable True Selectable True Sortable True Repeated False

asset.structured_snippet_asset.header Field description Required. The header of the snippet. This string should be one of the predefined values at https://developers.google.com/google-ads/api/reference/data/structured-snippet-headers Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.structured_snippet_asset.values Field description Required. The values in the snippet. The size of this collection should be between 3 and 10, inclusive. The length of each value should be between 1 and 25 characters, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.text_asset.text Field description Text content of the text asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.tracking_url_template Field description URL template for constructing a tracking URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.type Field description Output only. Type of the asset. Category ATTRIBUTE Data Type ENUM BOOK_ON_GOOGLE CALL CALLOUT CALL_TO_ACTION DISCOVERY_CAROUSEL_CARD DYNAMIC_CUSTOM DYNAMIC_EDUCATION DYNAMIC_FLIGHTS DYNAMIC_HOTELS_AND_RENTALS DYNAMIC_JOBS DYNAMIC_LOCAL DYNAMIC_REAL_ESTATE DYNAMIC_TRAVEL HOTEL_CALLOUT HOTEL_PROPERTY IMAGE LEAD_FORM LOCATION MEDIA_BUNDLE MOBILE_APP PAGE_FEED PRICE PROMOTION SITELINK STRUCTURED_SNIPPET TEXT UNKNOWN UNSPECIFIED YOUTUBE_VIDEO Type URL google.ads.googleads.v16.enums.AssetTypeEnum.AssetType Filterable True Selectable True Sortable True Repeated False

asset.url_custom_parameters Field description A list of mappings to be used for substituting URL custom parameter tags in the tracking_url_template, final_urls, and/or final_mobile_urls. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.CustomParameter Filterable False Selectable True Sortable False Repeated True

asset.youtube_video_asset.youtube_video_id Field description YouTube video id. This is the 11 character string value used in the YouTube video URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.youtube_video_asset.youtube_video_title Field description YouTube video title. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_category Field description Conversion action category. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_adjustment Field description This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_lag_bucket Field description An enum value representing the number of days between the impression and the conversion. Category SEGMENT Data Type ENUM EIGHT_TO_NINE_DAYS ELEVEN_TO_TWELVE_DAYS FIVE_TO_SIX_DAYS FORTY_FIVE_TO_SIXTY_DAYS FOURTEEN_TO_TWENTY_ONE_DAYS FOUR_TO_FIVE_DAYS LESS_THAN_ONE_DAY NINE_TO_TEN_DAYS ONE_TO_TWO_DAYS SEVEN_TO_EIGHT_DAYS SIXTY_TO_NINETY_DAYS SIX_TO_SEVEN_DAYS TEN_TO_ELEVEN_DAYS THIRTEEN_TO_FOURTEEN_DAYS THIRTY_TO_FORTY_FIVE_DAYS THREE_TO_FOUR_DAYS TWELVE_TO_THIRTEEN_DAYS TWENTY_ONE_TO_THIRTY_DAYS TWO_TO_THREE_DAYS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConversionLagBucketEnum.ConversionLagBucket Filterable True Selectable True Sortable True Repeated False

segments.conversion_or_adjustment_lag_bucket Field description An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. Category SEGMENT Data Type ENUM ADJUSTMENT_EIGHT_TO_NINE_DAYS ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS ADJUSTMENT_FIVE_TO_SIX_DAYS ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS ADJUSTMENT_FOUR_TO_FIVE_DAYS ADJUSTMENT_LESS_THAN_ONE_DAY ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS ADJUSTMENT_NINE_TO_TEN_DAYS ADJUSTMENT_ONE_TO_TWO_DAYS ADJUSTMENT_SEVEN_TO_EIGHT_DAYS ADJUSTMENT_SIXTY_TO_NINETY_DAYS ADJUSTMENT_SIX_TO_SEVEN_DAYS ADJUSTMENT_TEN_TO_ELEVEN_DAYS ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS ADJUSTMENT_THREE_TO_FOUR_DAYS ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS ADJUSTMENT_TWO_TO_THREE_DAYS ADJUSTMENT_UNKNOWN CONVERSION_EIGHT_TO_NINE_DAYS CONVERSION_ELEVEN_TO_TWELVE_DAYS CONVERSION_FIVE_TO_SIX_DAYS CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS CONVERSION_FOUR_TO_FIVE_DAYS CONVERSION_LESS_THAN_ONE_DAY CONVERSION_NINE_TO_TEN_DAYS CONVERSION_ONE_TO_TWO_DAYS CONVERSION_SEVEN_TO_EIGHT_DAYS CONVERSION_SIXTY_TO_NINETY_DAYS CONVERSION_SIX_TO_SEVEN_DAYS CONVERSION_TEN_TO_ELEVEN_DAYS CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS CONVERSION_THREE_TO_FOUR_DAYS CONVERSION_TWELVE_TO_THIRTEEN_DAYS CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS CONVERSION_TWO_TO_THREE_DAYS CONVERSION_UNKNOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket Filterable True Selectable True Sortable True Repeated False

segments.external_conversion_source Field description External conversion source. Category SEGMENT Data Type ENUM AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS Type URL google.ads.googleads.v16.enums.ExternalConversionSourceEnum.ExternalConversionSource Filterable True Selectable True Sortable True Repeated False