user_location_view

Help me build a query

A user location view. User Location View includes all metrics aggregated at the country level, one row per country. It reports metrics at the actual physical location of the user by targeted or not targeted location. If other segment fields are used, you may get more than one row per country.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Segmenting resources
ad_group
campaign

Fields from the above resources, when selected along with this resource in your SELECT and WHERE clauses, will segment metrics.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of user_location_view. However, when you specify user_location_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when user_location_view is specified in the FROM clause.

Is user_location_view specified in the FROM clause of your query?

No Yes, it is

Resource fields country_criterion_id resource_name targeting_location

Segments ad_network_type conversion_action conversion_action_category conversion_action_name date day_of_week device external_conversion_source geo_target_airport geo_target_canton geo_target_city geo_target_county geo_target_district geo_target_metro geo_target_most_specific_location geo_target_postal_code geo_target_province geo_target_region geo_target_state month month_of_year quarter week year

Metrics all_conversions all_conversions_from_interactions_rate all_conversions_value average_cost average_cpc average_cpm average_cpv clicks conversions conversions_from_interactions_rate conversions_value cost_micros cost_per_all_conversions cost_per_conversion cross_device_conversions ctr impressions interaction_event_types interaction_rate interactions value_per_all_conversions value_per_conversion video_view_rate video_views view_through_conversions

user_location_view.country_criterion_id Field description Output only. Criterion Id for the country. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

user_location_view.resource_name Field description Output only. The resource name of the user location view. UserLocation view resource names have the form: customers/{customer_id}/userLocationViews/{country_criterion_id}~{targeting_location} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

user_location_view.targeting_location Field description Output only. Indicates whether location was targeted or not. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT GOOGLE_TV MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE Type URL google.ads.googleads.v16.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_category Field description Conversion action category. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.day_of_week Field description Day of the week, for example, MONDAY. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v16.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False

segments.external_conversion_source Field description External conversion source. Category SEGMENT Data Type ENUM AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS Type URL google.ads.googleads.v16.enums.ExternalConversionSourceEnum.ExternalConversionSource Filterable True Selectable True Sortable True Repeated False

segments.geo_target_airport Field description Resource name of the geo target constant that represents an airport. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_canton Field description Resource name of the geo target constant that represents a canton. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_city Field description Resource name of the geo target constant that represents a city. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_county Field description Resource name of the geo target constant that represents a county. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_district Field description Resource name of the geo target constant that represents a district. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_metro Field description Resource name of the geo target constant that represents a metro. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_most_specific_location Field description Resource name of the geo target constant that represents the most specific location. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_postal_code Field description Resource name of the geo target constant that represents a postal code. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_province Field description Resource name of the geo target constant that represents a province. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_region Field description Resource name of the geo target constant that represents a region. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_state Field description Resource name of the geo target constant that represents a state. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.month_of_year Field description Month of the year, for example, January. Category SEGMENT Data Type ENUM APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.MonthOfYearEnum.MonthOfYear Filterable True Selectable True Sortable True Repeated False

segments.quarter Field description Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.week Field description Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.year Field description Year, formatted as yyyy. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_interactions_rate Field description All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value Field description The value of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cost Field description The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpc Field description The total cost of all clicks divided by the total number of clicks received. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpm Field description Average cost-per-thousand impressions (CPM). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpv Field description The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_from_interactions_rate Field description Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_all_conversions Field description The cost of ad interactions divided by all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_conversion Field description The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions Field description Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.ctr Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.interaction_event_types Field description The types of payable and free interactions. Category METRIC Data Type ENUM Type URL google.ads.googleads.v16.enums.InteractionEventTypeEnum.InteractionEventType Filterable True Selectable True Sortable False Repeated True

metrics.interaction_rate Field description How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.interactions Field description The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_all_conversions Field description The value of all conversions divided by the number of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_conversion Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_view_rate Field description The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_views Field description The number of times your video ads were viewed. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions Field description The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False