user_list

A user list. This is a list of users a customer may target.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

user_list.access_reason
Field description	Output only. Indicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`ENUM AFFILIATED LICENSED OWNED SHARED SUBSCRIBED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.AccessReasonEnum.AccessReason`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.account_user_list_status
Field description	Indicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED.
Category	`ATTRIBUTE`
Data Type	`ENUM DISABLED ENABLED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.UserListAccessStatusEnum.UserListAccessStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.basic_user_list.actions
Field description	Actions associated with this user list.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v16.common.UserListActionInfo`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

user_list.closing_reason
Field description	Indicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open.
Category	`ATTRIBUTE`
Data Type	`ENUM UNKNOWN UNSPECIFIED UNUSED`
Type URL	`google.ads.googleads.v16.enums.UserListClosingReasonEnum.UserListClosingReason`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.crm_based_user_list.app_id
Field description	A string that uniquely identifies a mobile application from which the data was collected. For iOS, the ID string is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, the ID string is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). Required when creating CrmBasedUserList for uploading mobile advertising IDs.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.crm_based_user_list.data_source_type
Field description	Data source of the list. Default value is FIRST_PARTY. Only customers on the allow-list can create third-party sourced CRM lists.
Category	`ATTRIBUTE`
Data Type	`ENUM FIRST_PARTY THIRD_PARTY_CREDIT_BUREAU THIRD_PARTY_VOTER_FILE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.UserListCrmDataSourceTypeEnum.UserListCrmDataSourceType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.crm_based_user_list.upload_key_type
Field description	Matching key type of the list. Mixed data types are not allowed on the same list. This field is required for an ADD operation.
Category	`ATTRIBUTE`
Data Type	`ENUM CONTACT_INFO CRM_ID MOBILE_ADVERTISING_ID UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.CustomerMatchUploadKeyTypeEnum.CustomerMatchUploadKeyType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.description
Field description	Description of this user list.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.eligible_for_display
Field description	Output only. Indicates this user list is eligible for Google Display Network. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.eligible_for_search
Field description	Indicates if this user list is eligible for Google Search Network.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.id
Field description	Output only. Id of the user list.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.integration_code
Field description	An ID from external system. It is used by user list sellers to correlate IDs on their systems.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.logical_user_list.rules
Field description	Logical list rules that define this user list. The rules are defined as a logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are ANDed when they are evaluated. Required for creating a logical user list.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v16.common.UserListLogicalRuleInfo`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

user_list.lookalike_user_list.country_codes
Field description	Countries targeted by the Lookalike. Two-letter country code as defined by ISO-3166
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

user_list.lookalike_user_list.expansion_level
Field description	Expansion level, reflecting the size of the lookalike audience
Category	`ATTRIBUTE`
Data Type	`ENUM BALANCED BROAD NARROW UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.LookalikeExpansionLevelEnum.LookalikeExpansionLevel`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.lookalike_user_list.seed_user_list_ids
Field description	Seed UserList ID from which this list is derived, provided by user.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

user_list.match_rate_percentage
Field description	Output only. Indicates match rate for Customer Match lists. The range of this field is [0-100]. This will be null for other list types or when it's not possible to calculate the match rate. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`INT32`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.membership_life_span
Field description	Number of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. This field is ignored for logical_user_list and rule_based_user_list types. Membership to lists of these types depends on the rules defined by the lists.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.membership_status
Field description	Membership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to.
Category	`ATTRIBUTE`
Data Type	`ENUM CLOSED OPEN UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.UserListMembershipStatusEnum.UserListMembershipStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.name
Field description	Name of this user list. Depending on its access_reason, the user list name may not be unique (for example, if access_reason=SHARED)
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.read_only
Field description	Output only. An option that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.resource_name
Field description	Immutable. The resource name of the user list. User list resource names have the form: `customers/{customer_id}/userLists/{user_list_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

user_list.rule_based_user_list.flexible_rule_user_list.exclusive_operands
Field description	Rules representing users that should be excluded from the user list. These are located on the right side of the AND_NOT operator, and joined together by OR.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v16.common.FlexibleRuleOperandInfo`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

user_list.rule_based_user_list.flexible_rule_user_list.inclusive_operands
Field description	Rules representing users that should be included in the user list. These are located on the left side of the AND_NOT operator, and joined together by either AND/OR as specified by the inclusive_rule_operator.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v16.common.FlexibleRuleOperandInfo`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

user_list.rule_based_user_list.flexible_rule_user_list.inclusive_rule_operator
Field description	Operator that defines how the inclusive operands are combined.
Category	`ATTRIBUTE`
Data Type	`ENUM AND OR UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.UserListFlexibleRuleOperatorEnum.UserListFlexibleRuleOperator`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.rule_based_user_list.prepopulation_status
Field description	The status of pre-population. The field is default to NONE if not set which means the previous users will not be considered. If set to REQUESTED, past site visitors or app users who match the list definition will be included in the list (works on the Display Network only). This will only add past users from within the last 30 days, depending on the list's membership duration and the date when the remarketing tag is added. The status will be updated to FINISHED once request is processed, or FAILED if the request fails.
Category	`ATTRIBUTE`
Data Type	`ENUM FAILED FINISHED REQUESTED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.UserListPrepopulationStatusEnum.UserListPrepopulationStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.similar_user_list.seed_user_list
Field description	Seed UserList from which this list is derived.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.size_for_display
Field description	Output only. Estimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.size_for_search
Field description	Output only. Estimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.size_range_for_display
Field description	Output only. Size range in terms of number of users of the UserList, on the Google Display Network. This field is read-only.
Category	`ATTRIBUTE`
Data Type	ENUM FIFTY_THOUSAND_TO_ONE_HUNDRED_THOUSAND FIVE_HUNDRED_THOUSAND_TO_ONE_MILLION FIVE_MILLION_TO_TEN_MILLION LESS_THAN_FIVE_HUNDRED LESS_THAN_ONE_THOUSAND ONE_HUNDRED_THOUSAND_TO_THREE_HUNDRED_THOUSAND ONE_MILLION_TO_TWO_MILLION ONE_THOUSAND_TO_TEN_THOUSAND OVER_FIFTY_MILLION TEN_MILLION_TO_TWENTY_MILLION TEN_THOUSAND_TO_FIFTY_THOUSAND THIRTY_MILLION_TO_FIFTY_MILLION THREE_HUNDRED_THOUSAND_TO_FIVE_HUNDRED_THOUSAND THREE_MILLION_TO_FIVE_MILLION TWENTY_MILLION_TO_THIRTY_MILLION TWO_MILLION_TO_THREE_MILLION UNKNOWN UNSPECIFIED
Type URL	`google.ads.googleads.v16.enums.UserListSizeRangeEnum.UserListSizeRange`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.size_range_for_search
Field description	Output only. Size range in terms of number of users of the UserList, for Search ads. This field is read-only.
Category	`ATTRIBUTE`
Data Type	ENUM FIFTY_THOUSAND_TO_ONE_HUNDRED_THOUSAND FIVE_HUNDRED_THOUSAND_TO_ONE_MILLION FIVE_MILLION_TO_TEN_MILLION LESS_THAN_FIVE_HUNDRED LESS_THAN_ONE_THOUSAND ONE_HUNDRED_THOUSAND_TO_THREE_HUNDRED_THOUSAND ONE_MILLION_TO_TWO_MILLION ONE_THOUSAND_TO_TEN_THOUSAND OVER_FIFTY_MILLION TEN_MILLION_TO_TWENTY_MILLION TEN_THOUSAND_TO_FIFTY_THOUSAND THIRTY_MILLION_TO_FIFTY_MILLION THREE_HUNDRED_THOUSAND_TO_FIVE_HUNDRED_THOUSAND THREE_MILLION_TO_FIVE_MILLION TWENTY_MILLION_TO_THIRTY_MILLION TWO_MILLION_TO_THREE_MILLION UNKNOWN UNSPECIFIED
Type URL	`google.ads.googleads.v16.enums.UserListSizeRangeEnum.UserListSizeRange`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

user_list.type
Field description	Output only. Type of this list. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`ENUM CRM_BASED EXTERNAL_REMARKETING LOGICAL LOOKALIKE REMARKETING RULE_BASED SIMILAR UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.UserListTypeEnum.UserListType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

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Last updated 2024-12-18 UTC.

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