experiment

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A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

experiment.description Field description The description of the experiment. It must have a minimum length of 1 and maximum length of 2048. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.end_date Field description Date when the experiment ends. By default, the experiment ends on the campaign's end date. If this field is set, then the experiment ends at the end of the specified date in the customer's time zone. Format: YYYY-MM-DD Example: 2019-04-18 Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.experiment_id Field description Output only. The ID of the experiment. Read only. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.goals Field description The goals of this experiment. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v16.common.MetricGoal Filterable False Selectable True Sortable False Repeated True

experiment.long_running_operation Field description Output only. The resource name of the long-running operation that can be used to poll for completion of experiment schedule or promote. The most recent long running operation is returned. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable False Selectable True Sortable False Repeated False

experiment.name Field description Required. The name of the experiment. It must have a minimum length of 1 and maximum length of 1024. It must be unique under a customer. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.promote_status Field description Output only. The status of the experiment promotion process. Category ATTRIBUTE Data Type ENUM COMPLETED COMPLETED_WITH_WARNING FAILED IN_PROGRESS NOT_STARTED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.AsyncActionStatusEnum.AsyncActionStatus Filterable True Selectable True Sortable True Repeated False

experiment.resource_name Field description Immutable. The resource name of the experiment. Experiment resource names have the form: customers/{customer_id}/experiments/{experiment_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

experiment.start_date Field description Date when the experiment starts. By default, the experiment starts now or on the campaign's start date, whichever is later. If this field is set, then the experiment starts at the beginning of the specified date in the customer's time zone. Format: YYYY-MM-DD Example: 2019-03-14 Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.status Field description The Advertiser-chosen status of this experiment. Category ATTRIBUTE Data Type ENUM ENABLED GRADUATED HALTED INITIATED PROMOTED REMOVED SETUP UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v16.enums.ExperimentStatusEnum.ExperimentStatus Filterable True Selectable True Sortable True Repeated False

experiment.suffix Field description For system managed experiments, the advertiser must provide a suffix during construction, in the setup stage before moving to initiated. The suffix will be appended to the in-design and experiment campaign names so that the name is base campaign name + suffix. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.sync_enabled Field description Immutable. Set to true if changes to base campaigns should be synced to the trial campaigns. Any changes made directly to trial campaigns will be preserved. This field can only be set when the experiment is being created. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

experiment.type Field description Required. The product/feature that uses this experiment. Category ATTRIBUTE Data Type ENUM AD_VARIATION DISPLAY_AND_VIDEO_360 DISPLAY_AUTOMATED_BIDDING_STRATEGY DISPLAY_CUSTOM HOTEL_CUSTOM SEARCH_AUTOMATED_BIDDING_STRATEGY SEARCH_CUSTOM SHOPPING_AUTOMATED_BIDDING_STRATEGY SMART_MATCHING UNKNOWN UNSPECIFIED YOUTUBE_CUSTOM Type URL google.ads.googleads.v16.enums.ExperimentTypeEnum.ExperimentType Filterable True Selectable True Sortable True Repeated False