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CriterionType
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Enum describing possible criterion types.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
KEYWORD
|
Keyword, for example, 'mars cruise'. |
PLACEMENT
|
Placement, also known as Website, for example, 'www.flowers4sale.com' |
MOBILE_APP_CATEGORY
|
Mobile application categories to target. |
MOBILE_APPLICATION
|
Mobile applications to target. |
DEVICE
|
Devices to target. |
LOCATION
|
Locations to target. |
LISTING_GROUP
|
Listing groups to target. |
AD_SCHEDULE
|
Ad Schedule. |
AGE_RANGE
|
Age range. |
GENDER
|
Gender. |
INCOME_RANGE
|
Income Range. |
PARENTAL_STATUS
|
Parental status. |
YOUTUBE_VIDEO
|
YouTube Video. |
YOUTUBE_CHANNEL
|
YouTube Channel. |
USER_LIST
|
User list. |
PROXIMITY
|
Proximity. |
TOPIC
|
A topic target on the display network (for example, "Pets & Animals"). |
LISTING_SCOPE
|
Listing scope to target. |
LANGUAGE
|
Language. |
IP_BLOCK
|
IpBlock. |
CONTENT_LABEL
|
Content Label for category exclusion. |
CARRIER
|
Carrier. |
USER_INTEREST
|
A category the user is interested in. |
WEBPAGE
|
Webpage criterion for dynamic search ads. |
OPERATING_SYSTEM_VERSION
|
Operating system version. |
APP_PAYMENT_MODEL
|
App payment model. |
MOBILE_DEVICE
|
Mobile device. |
CUSTOM_AFFINITY
|
Custom affinity. |
CUSTOM_INTENT
|
Custom intent. |
LOCATION_GROUP
|
Location group. |
CUSTOM_AUDIENCE
|
Custom audience |
COMBINED_AUDIENCE
|
Combined audience |
KEYWORD_THEME
|
Smart Campaign keyword theme |
AUDIENCE
|
Audience |
NEGATIVE_KEYWORD_LIST
|
Negative Keyword List |
LOCAL_SERVICE_ID
|
Local Services Ads Service ID. |
SEARCH_THEME
|
Search Theme. |
BRAND
|
Brand |
BRAND_LIST
|
Brand List |
LIFE_EVENT
|
Life Event |
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Last updated 2024-05-29 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-05-29 UTC."],[[["The `CriterionTypeEnum` defines various targeting options for ads, including demographics, interests, devices, and locations."],["Options like `KEYWORD`, `PLACEMENT`, and `YOUTUBE_CHANNEL` allow for specific targeting based on user searches, websites, and video content."],["Criteria such as `AGE_RANGE`, `GENDER`, and `PARENTAL_STATUS` enable demographic targeting."],["`MOBILE_APP_CATEGORY`, `MOBILE_APPLICATION`, and `DEVICE` are among the options for device-based targeting in ad campaigns."],["`USER_LIST`, `CUSTOM_AUDIENCE`, and `COMBINED_AUDIENCE` allow advertisers to target pre-defined or custom audience segments."]]],["The document outlines various criterion types used for targeting in advertising campaigns. These include: keywords, website placements, mobile app categories/applications, devices, locations, ad schedules, and demographics like age, gender, income, and parental status. It also covers targeting based on YouTube content, user lists, topics, languages, IP addresses, carriers, user interests, webpages, operating systems, and custom affinities/intents/audiences. Brand, life events, search and keyword themes, local services and negative keyword lists are also available as criteria.\n"]]
