TargetImpressionShare
Stay organized with collections
Save and categorize content based on your preferences.
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
| Fields |
location
|
TargetImpressionShareLocation
The targeted location on the search results page.
|
location_fraction_micros
|
int64
The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
|
cpc_bid_ceiling_micros
|
int64
The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["Target Impression Share bidding automatically sets bids with the goal of displaying your ads at the top of the page or in other prominent search result locations."],["You specify a target location (e.g., top of the first page) and the desired percentage of your ads to appear there."],["This strategy utilizes a maximum CPC bid limit that you set to control spending."]]],[]]
