Interested in sharing your feedback about the Google Ads API?
Sign up to be invited to participate in user research!
MaximizeClicksBiddingStrategy
Stay organized with collections
Save and categorize content based on your preferences.
Maximize Clicks Bidding Strategy.
| Fields |
daily_target_spend_micros
|
int64
Required. The daily target spend in micros to be used for estimation. A minimum value is enforced for the local currency used in the campaign. An error will occur showing the minimum value if this field is set too low.
|
max_cpc_bid_ceiling_micros
|
int64
Ceiling on max CPC bids in micros.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-02-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-25 UTC."],[[["Maximize Clicks Bidding Strategy focuses on driving as many clicks as possible within a daily budget."],["It requires a daily target spend, specified by the `daily_target_spend_micros` field, and a minimum spend threshold applies depending on the campaign's currency."],["An optional ceiling on maximum cost-per-click (CPC) bids can be set using the `max_cpc_bid_ceiling_micros` field, providing further control over spending."]]],["The content outlines the \"Maximize Clicks\" bidding strategy, focusing on two key fields: `daily_target_spend_micros` and `max_cpc_bid_ceiling_micros`. The `daily_target_spend_micros` field sets the daily spending goal in micros, with a minimum value requirement based on local currency. The `max_cpc_bid_ceiling_micros` field defines the upper limit for cost-per-click bids, also in micros. These settings are used for estimations and to manage campaign spending and bid caps.\n"]]
