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TagSnippet
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Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-02-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-25 UTC."],[[["The TrackingCodeType defines the type of tracking tag snippets for conversions."],["It includes a global site tag for basic remarketing and setting cookies."],["An event snippet works with the site tag to track conversion actions."],["The format refers to the webpage format where the tag and snippet will be installed (e.g., HTML)."]]],["The core content defines the components of a tracking code for conversions, consisting of a site tag and an event snippet. The `type` specifies the tracking code's purpose, while `page_format` indicates the web page format where it will be implemented. The `global_site_tag` adds visitors to remarketing lists and sets cookies. The `event_snippet` works in conjunction with the site tag to track specific actions considered conversions.\n"]]
