ConvertingUserPriorEngagementTypeAndLtvBucket

Enumerates converting user prior engagement types and lifetime-value bucket

Enums

UNSPECIFIED

Not specified.

UNKNOWN

The value is unknown in this version.

NEW

Converting user is new to the advertiser.

RETURNING

Converting user is returning to the advertiser. Definition of returning differs among conversion types, such as a second store visit versus a second online purchase.

NEW_AND_HIGH_LTV

Converting user is new to the advertiser and has high lifetime value.