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TargetCpaSimulationPoint
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Projected metrics for a specific target CPA amount.
Fields |
required_budget_amount_micros
|
int64
Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
|
app_installs
|
double
Projected number of app installs.
|
in_app_actions
|
double
Projected number of in-app actions.
|
biddable_conversions
|
double
Projected number of biddable conversions.
|
biddable_conversions_value
|
double
Projected total value of biddable conversions.
|
clicks
|
int64
Projected number of clicks.
|
cost_micros
|
int64
Projected cost in micros.
|
impressions
|
int64
Projected number of impressions.
|
top_slot_impressions
|
int64
Projected number of top slot impressions. Only search advertising channel type supports this field.
|
interactions
|
int64
Projected number of interactions. Only discovery advertising channel type supports this field.
|
Union field target_cpa_simulation_key_value
target_cpa_simulation_key_value . When SimulationModificationMethod = UNIFORM or DEFAULT, target_cpa_micros is set. When SimulationModificationMethod = SCALING, target_cpa_scaling_modifier is set. target_cpa_simulation_key_value can be only one of the following: |
target_cpa_micros
|
int64
The simulated target CPA upon which projected metrics are based.
|
target_cpa_scaling_modifier
|
double
The simulated scaling modifier upon which projected metrics are based. All CPA targets relevant to the simulated entity are scaled by this modifier.
|
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Last updated 2025-02-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-25 UTC."],[[["These projected metrics estimate campaign performance based on a specific target CPA (cost-per-action) amount."],["The projections include key metrics like app installs, in-app actions, conversions, clicks, impressions, and costs."],["The data shows the estimated daily budget needed to achieve the projected results at your target CPA."],["Projections can be based on either a fixed target CPA or a scaling modifier applied to existing CPA targets."]]],["The core content details projected advertising metrics based on a target CPA. Key data includes the `required_budget_amount_micros`, `app_installs`, `in_app_actions`, `biddable_conversions`, `biddable_conversions_value`, `clicks`, `cost_micros`, and `impressions`. `top_slot_impressions` is for search, `interactions` for discovery. Projections are based on either `target_cpa_micros` or a `target_cpa_scaling_modifier`, depending on the simulation method used.\n"]]