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TargetImpressionShareSimulationPoint
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Projected metrics for a specific target impression share value.
| Fields |
target_impression_share_micros
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int64
The simulated target impression share value (in micros) upon which projected metrics are based. For example, 10% impression share, which is equal to 0.1, is stored as 100_000. This value is validated and will not exceed 1M (100%).
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required_cpc_bid_ceiling_micros
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int64
Projected required daily cpc bid ceiling that the advertiser must set to realize this simulation, in micros of the advertiser currency.
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required_budget_amount_micros
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int64
Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
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biddable_conversions
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double
Projected number of biddable conversions.
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biddable_conversions_value
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double
Projected total value of biddable conversions.
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clicks
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int64
Projected number of clicks.
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cost_micros
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int64
Projected cost in micros.
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impressions
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int64
Projected number of impressions.
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top_slot_impressions
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int64
Projected number of top slot impressions. Only search advertising channel type supports this field.
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absolute_top_impressions
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int64
Projected number of absolute top impressions. Only search advertising channel type supports this field.
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Last updated 2025-02-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-25 UTC."],[[["This data projects the required budget and CPC bid ceiling for a specific target impression share."],["The projections include key performance indicators such as clicks, impressions, conversions, and cost."],["Data is provided for various impression share levels allowing advertisers to analyze performance at different levels of visibility."],["This data empowers advertisers to make informed decisions regarding their bidding strategies and budget allocation for optimal campaign performance."],["Projections for specific metrics like top slot and absolute top impressions are included for Search campaigns, offering insight into premium ad placements."]]],["The provided data details projected advertising metrics based on a target impression share. Key values include the target impression share (in micros), required daily CPC bid ceiling, and required daily budget (both in micros of advertiser currency). Additional projections encompass the number of biddable conversions, their total value, clicks, cost, total impressions, top slot impressions, and absolute top impressions. The target impression share value must be under 100%.\n"]]
