- JSON representation
- FixedBidStrategy
- MaximizeSpendBidStrategy
- BiddingStrategyPerformanceGoalType
- PerformanceGoalBidStrategy
- YoutubeAndPartnersBiddingStrategy
- YoutubeAndPartnersBiddingStrategyType
- BiddingSource
Settings that control the bid strategy. Bid strategy determines the bid price.
JSON representation |
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{ // Union field |
Fields | |
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Union field bid_strategy_scheme . Required. bid_strategy_scheme can be only one of the following: |
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fixed |
A strategy that uses a fixed bid price. |
maximize |
A strategy that automatically adjusts the bid to optimize to your performance goal while spending the full budget. At insertion order level, the
the
and when
the |
performance |
A strategy that automatically adjusts the bid to meet or beat a specified performance goal. It is to be used only for a line item entity. |
youtube |
A bid strategy used by YouTube and Partners resources. It can only be used for a YouTube and Partners line item or ad group entity. |
FixedBidStrategy
A strategy that uses a fixed bidding price.
JSON representation |
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{ "bidAmountMicros": string } |
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bid |
The fixed bid amount, in micros of the advertiser's currency. For insertion order entity, For example, 1500000 represents 1.5 standard units of the currency. |
MaximizeSpendBidStrategy
A strategy that automatically adjusts the bid to optimize a specified performance goal while spending the full budget.
JSON representation |
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{
"performanceGoalType": enum ( |
Fields | |
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performance |
Required. The type of the performance goal that the bidding strategy tries to minimize while spending the full budget. |
max |
The maximum average CPM that may be bid, in micros of the advertiser's currency. Must be greater than or equal to a billable unit of the given currency. For example, 1500000 represents 1.5 standard units of the currency. |
raise |
Whether the strategy takes deal floor prices into account. |
custom |
The ID of the Custom Bidding Algorithm used by this strategy. Only applicable when |
BiddingStrategyPerformanceGoalType
Possible types of performance goal for bidding strategy.
Enums | |
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BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_UNSPECIFIED |
Type value is not specified or is unknown in this version. |
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA |
Cost per action. |
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC |
Cost per click. |
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM |
Viewable CPM. |
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO |
Custom bidding algorithm. |
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA |
Completed inview and audible views. |
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN |
Inview time over 10 secs views. |
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED |
Viewable impressions. |
PerformanceGoalBidStrategy
A strategy that automatically adjusts the bid to meet or beat a specified performance goal.
JSON representation |
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{
"performanceGoalType": enum ( |
Fields | |
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performance |
Required. The type of the performance goal that the bidding strategy will try to meet or beat. For line item level usage, the value must be one of:
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performance |
Required. The performance goal the bidding strategy will attempt to meet or beat, in micros of the advertiser's currency or in micro of the ROAS (Return On Advertising Spend) value which is also based on advertiser's currency. Must be greater than or equal to a billable unit of the given currency and smaller or equal to upper bounds. Each
Example: If set to For example, 1500000 represents 1.5 standard units of the currency or ROAS value. |
max |
The maximum average CPM that may be bid, in micros of the advertiser's currency. Must be greater than or equal to a billable unit of the given currency. Not applicable when For example, 1500000 represents 1.5 standard units of the currency. |
custom |
The ID of the Custom Bidding Algorithm used by this strategy. Only applicable when |
YoutubeAndPartnersBiddingStrategy
Settings that control the bid strategy for YouTube and Partners resources.
JSON representation |
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{ "type": enum ( |
Fields | |
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type |
The type of the bidding strategy. |
value |
The value used by the bidding strategy. When the bidding strategy is assigned at the line item level, this field is only applicable for the following strategy types:
When the bidding strategy is assigned at the ad group level, this field is only applicable for the following strategy types:
If not using an applicable strategy, the value of this field will be 0. |
ad |
Output only. The effective target CPA for ad group, in micros of advertiser's currency. |
ad |
Output only. Source of the effective target CPA value for ad group. |
YoutubeAndPartnersBiddingStrategyType
Possible types of bidding strategy for YouTube and Partners resources.
Enums | |
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YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_UNSPECIFIED |
Type is not specified or unknown. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPV |
A bidding strategy that pays a configurable amount per video view. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPM |
A bidding strategy that pays a configurable amount per impression. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA |
A bidding strategy that automatically optimizes conversions per dollar. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPM |
A bidding strategy that pays a configurable amount per impression. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_RESERVE_CPM |
A bidding strategy for YouTube Instant Reserve line items that pays a fixed amount per impression. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_LIFT |
An automated bidding strategy that sets bids to achieve maximum lift. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_CONVERSIONS |
A bidding strategy that automatically maximizes number of conversions given a daily budget. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPV |
A bidding strategy that automatically optimizes cost per video view. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS |
A bidding strategy that automatically maximizes revenue while averaging a specific target Return On Ad Spend (ROAS). |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_CONVERSION_VALUE |
A bidding strategy that automatically sets bids to maximize revenue while spending your budget. |
BiddingSource
Source of the bidding value.
Enums | |
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BIDDING_SOURCE_UNSPECIFIED |
Bidding source is not specified or unknown. |
BIDDING_SOURCE_LINE_ITEM |
Bidding value is inherited from the line item. |
BIDDING_SOURCE_AD_GROUP |
Bidding value is defined in the ad group. |