Structured Data - v8 - Ad Group

This SDF version is in beta. It is only available to a subset of users. Unannounced changes may be made to versions in beta.

SDF v8 supports Demand Gen resources, which is in beta. Demand Gen line items, ad groups, and ads are only available to users enrolled in the beta.

See the overview for an explanation of format.

Field	Required	Type	Writable	Description
Ad Group Id	Required only when editing existing Ad Groups	integer	No	Numeric ID value of the ad group. If left blank, a new Ad Group ID will be created and a unique ID will be assigned. Optionally, when creating new Ad Groups, you can use a custom identifier for the purpose of assigning TrueView Ads to the new Ad Group. The format for a custom identifier is "ext[custom identifier]", for example, ext123. When the file is uploaded and processed, all custom identifiers will be replaced with DBM-assigned IDs and the objects will be associated (for example, Ad to Ad Group) based on the custom identifiers.
Line Item Id	Yes	integer	No	Numeric ID value of the parent line item. You can specify a custom identifier (for example, "ext[custom line item ID]") for a line item that you are creating at the same time as this Ad Group.
Line Item Name	No	string	No	Line Item Name
Name	Yes	string	Yes	The name of the entry.
Status	Yes	string	Yes	The status setting for the entry. Active Paused Deleted
Video Ad Format	Yes	string	Yes	The ad format of the ad group. Select one of the following values: In-stream In-feed video Bumper Non skippable Responsive Efficient reach YouTube audio Demand Gen
Bid Cost	Yes	float	Yes	The value representing the maximum target bid cost for the ad group based on the bid type set in the 'TrueView Bid Strategy Type' column. For example, if the 'TrueView Bid Strategy Type' is 'Manual CPV', it is the maximum cost-per-view. Note: If the column 'TrueView Bid Strategy Type' is 'Maximize Conversions', 'Maximize Conversion Value' or 'Maximize Clicks', this column must be 0 when uploading.
Keyword Targeting - Include	No	string, list	Yes	List of keyword strings to include in targeting. This list is generated in ascending alphabetical order.
Keyword Targeting - Exclude	No	string, list	Yes	List of keyword strings to exclude in targeting. This list is generated in ascending alphabetical order.
Category Targeting - Include	No	string, list	Yes	List of categories to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Category Targeting - Exclude	No	string, list	Yes	List of categories to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Placement Targeting - YouTube Channels - Include	No	string, list	Yes	List of YouTube channels to include.
Placement Targeting - YouTube Channels - Exclude	No	string, list	Yes	List of YouTube channels to exclude.
Placement Targeting - YouTube Videos - Include	No	string, list	Yes	List of YouTube videos to include.
Placement Targeting - YouTube Videos - Exclude	No	string, list	Yes	List of YouTube videos to exclude.
Placement Targeting - Popular Content - Include	No	string, list	Yes	List of popular content across YouTube and Google video partners to include. Select one or more of the acceptable values: youtube_popular_content::001a1 gvp_popular_content::global_tier2 video_content::<ID>
Placement Targeting - URLs - Include	No	string, list	Yes	List of URLs to include.
Placement Targeting - URLs - Exclude	No	string, list	Yes	List of URLs to exclude.
Placement Targeting - Apps - Include	No	string, list	Yes	List of mobile apps to include.
Placement Targeting - Apps - Exclude	No	string, list	Yes	List of mobile apps to exclude.
Placement Targeting - App Collections - Include	No	string, list	Yes	List of app collections to include in targeting. List format= App Collection ID; App Collection ID;
Placement Targeting - App Collections - Exclude	No	string, list	Yes	List of app collections to exclude in targeting. List format= App Collection ID; App Collection ID;
Demographic Targeting Gender	Yes	string, list	Yes	List of genders to target. Select one or more of the acceptable values: Female Male Unknown
Demographic Targeting Age	Yes	string, list	Yes	List of ages to target. Select one or more of the acceptable values. 18-24 25-34 35-44 45-54 55-64 65+ Unknown
Demographic Targeting Household Income	Yes	string, list	Yes	List of household incomes to target. Select one or more of the acceptable values. Top 10% 11-20% 21-30% 31-40% 41-50% Lower 50% Unknown
Demographic Targeting Parental Status	Yes	string, list	Yes	List of parental status to target. Select one or more of the acceptable values. Parent Not a parent Unknown
Optimized Targeting	No	string	Yes	Enable optimized targeting. TRUE FALSE Optimized targeting is not compatible with all bid strategies. This column must be 'FALSE' if: 'Bid Strategy Type' is 'Optimized vCPM' 'Bid Strategy Type' is 'Maximum' and 'Bid Strategy Unit' is 'CIVA', 'IVO_TEN', or 'AV_VIEWED'
Audience Expansion Level	No	integer	Yes	Audience expansion level. It can only be set to AdGroups with value 0, 1, 2, 3.
Audience Expansion Seed List Excluded	No	string	Yes	Enable audience expansion seed list excluded. TRUE FALSE
Audience Targeting - Include	No	string, list	Yes	List of audience lists to include. This column uses Display & Video 360 API FirstAndThirdPartyAudience resource IDs. List format = (FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId; FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId; etc.). This list is generated in ascending numerical order.
Audience Targeting - Exclude	No	string, list	Yes	List of audience lists to exclude. This column uses Display & Video 360 API FirstAndThirdPartyAudience resource IDs. List format = (FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId; FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId; etc.). This list is generated in ascending numerical order.
Lookalike Audience Targeting - Include	No	string, list	Yes	A list of lookalike audiences to include in targeting. List format: Lookalike Audience ID; Lookalike Audience ID; Only available to Demand Gen ad groups.
Lookalike Audience Targeting - Exclude	No	string, list	Yes	A list of lookalike audiences to exclude in targeting. List format: Lookalike Audience ID; Lookalike Audience ID; Only available to Demand Gen ad groups.
Affinity & In Market Targeting - Include	No	string, list	Yes	List of affinity and/or in-market audience lists to include. Audience list IDs can be retrieved from the Display & Video 360 interface. List format = (Audience ID; Audience ID; etc.). This list is generated in ascending numerical order.
Affinity & In Market Targeting - Exclude	No	string, list	Yes	List of affinity and/or in-market audience lists to exclude. Audience list IDs can be retrieved from the Display & Video 360 interface. List format = (Audience ID; Audience ID; etc.). This list is generated in ascending numerical order.
Custom List Targeting	No	string, list	Yes	List of custom lists to target. This column uses Display & Video 360 API CustomList resource IDs. List format = (CustomList.customListId; CustomList.customListId; etc.). This list is generated in ascending numerical order.
Language Targeting - Include	No	string, list	Yes	List of languages to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_LANGUAGE. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. Only available to Demand Gen ad groups.
Geography Targeting - Include	No	string, list	Yes	List of geographies to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_GEO_REGION. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. Only available to Demand Gen ad groups.
Geography Targeting - Exclude	No	string, list	Yes	List of geographies to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_GEO_REGION. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. Only available to Demand Gen ad groups.