See the overview for an explanation of format.
Field | Required | Type | Writable | Description | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Io Id | Required only when editing existing insertion orders | integer | No | Numeric ID value of the insertion order. If left blank, a new Insertion Order ID will be created and a unique ID will be assigned. Optionally, when creating a new Insertion Order, you can use a custom identifier for the purpose of assigning Line Items to the new Insertion Order. The format for a custom identifier is "ext[custom identifier]", for example, ext123. When the file is uploaded and processed, all custom identifiers will be replaced with DBM-assigned IDs and the objects will be associated (for example, Line Item to Insertion Order) based on the custom identifiers. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Campaign Id | No | integer | No | Numeric ID value of the campaign. You can specify a custom identifier (for example, "ext[custom campaign identifier]") for a campaign that you are creating at the same time as this insertion order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Name | Yes | string | Yes | The name of the entry. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Timestamp | Required when editing existing entries | integer | No | The timestamp for the entry, this is used by the system to verify that the entry has not changed between downloading and uploading. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Status | Yes | string | Yes | The status setting for the entry.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Io Type | Yes | string | Yes | The type of the insertion order. Only settable on creation.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Io Subtype | Yes | string | Yes | Field required for Insertion Orders to distinguish between different formats. If the field is left empty 'default' value will be used'
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Billable Outcome | Yes | string | Yes | Billable Outcome. Outcome based buying is deprecated. "Impression" is the only valid value.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Fees | No | string, list of lists | Yes | All fees for this entry. List format = (Fee category; Fee amount; Fee type; Invoiced;).
Example '(CPM; 2; Display & Video 360 Fee; False) ; (Media; 13; Default; True);'
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Integration Code | No | string | Yes | An optional code for tracking purposes. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Details | No | string | Yes | Entry details in string format. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Pacing | Yes | string | Yes | The time period used to spend to the pacing amount.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Pacing Rate | Yes | string | Yes | The rate of pacing for this entry.
'ASAP' is not compatible with 'Flight' pacing. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Pacing Amount | Yes | float | Yes | The amount to spend per the time period set by the pacing type. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Frequency Enabled | Yes | string | Yes | Enables/disables impression-based frequency capping on the insertion order.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Frequency Exposures | Required when "Frequency Enabled" is "TRUE" | integer | Yes | A positive integer amount for the number of impressions in a given Frequency Amount, that is, the x in 'Show x impressions over y period'. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Frequency Period | Required when "Frequency Enabled" is "TRUE" | string | Yes | Specifies the time period unit for the frequency cap.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Frequency Amount | Required when "Frequency Enabled" is "TRUE" | integer | Yes | A positive integer amount for length of time of the Frequency Period type, that is, the y in 'Show x impressions over y period'. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Performance Goal Type | Yes | string | Yes | The goal unit for the insertion order
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Performance Goal Value | Yes | string | Yes | The goal value in currency (CPM, CPA, CPC, CPV, CPIAVC, CPE, VCPM), percentage (% Viewability, CTR, Click CVR, Impression CVR, VTR, Audio CR, Video CR, CPCL, CPCA, TOS10), unitless (Custom impression value / cost), or as a string (Other). If the provided goal type is 'Maximize Pacing' or 'None' then this column is ignored. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Performance Goal Algorithm Id | Required when "Performance Goal Type" is "Custom impression value / cost" | integer | Yes | The custom bidding algorithm ID associated with the goal if the goal type is CUSTOM_BIDDING_VALUE_COST. Otherwise, this column is ignored. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Measure DAR | Yes | string | Yes | Enables/disables audience measurement using Nielsen Digital Ad Ratings
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Measure DAR Channel | Required when "Measure DAR" is "TRUE" | integer | Yes | The channel to measure with Nielsen Digital Ad Ratings. This column uses the Display & Video 360 API Format = Channel.channelId | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Budget Type | Yes | string | Yes | Specifies the type of budget in terms of an amount of "revenue" to spend (amount) or a number of impressions (impressions) to purchase.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Budget Segments | Yes | string, list of lists | Yes | Specifies the specific budget segments. List format = (Budget, Start Date, End Date, Campaign Budget ID, Description). Budget is in currency floating format. Dates are in MM/DD/YYYY format. Campaign Budget ID is empty if not specified. Description cannot be empty for any budget segments. If an existing budget segment has an empty description, a description will need to be provided for the row to be uploaded. Example: "(100.50;01/01/2016;03/31/2016;12345;budget segment 1;);(200.00;04/01/2016;06/30/2016;;updated budget segment 1;);" | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Auto Budget Allocation | Yes | string | Yes | Enables/disables auto-budget allocation
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Geography Targeting - Include | No | string, list | Yes | List of geographies to include in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Geography Targeting - Exclude | No | string, list | Yes | List of geographies to exclude in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Proximity Targeting | No | string, list of lists | Yes | List of proximity targets each in the format "(Latitude; Longitude; Radius; Unit; FullAddress;);". Latitude is between -90 and 90 degrees (inclusive); Longitude is between -180 and 180 degrees (inclusive); Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; FullAddress is optional. For example: "(38.907192; -77.03687; 1.0; mi; Washington D.C., DC, USA;); (40.712775; -74.005972; 20.5; km; 40.712775, -74.005972;); (20.000234; -56.675423; 5.0; mi; ;);". | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Proximity Location List Targeting | No | string, list of lists | Yes | List of proximity list targets for insertion orders or Non-TrueView line items, each in the format "(ProximityListId; Radius; Unit; );". ProximityListId is a location list id under an advertiser's resources. Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; There is a limit of targeting two location lists per entity along with Geography Regional Location Lists. For example: "(10041691678; 20.0; mi;); (10038858567; 20.5; km;);". | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Language Targeting - Include | No | string, list | Yes | List of languages to include in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Language Targeting - Exclude | No | string, list | Yes | List of languages to exclude in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Device Targeting - Include | No | string, list | Yes | List of devices to include in targeting. This column uses Display & Video 360 API
List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Device Targeting - Exclude | No | string, list | Yes | List of devices to exclude in targeting. This column uses Display & Video 360 API
List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Browser Targeting - Include | No | string, list | Yes | List of browsers to include in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Browser Targeting - Exclude | No | string, list | Yes | List of browsers to exclude in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Digital Content Labels - Exclude | No | string, list | Yes | List of the digital content labels to exclude. List format = (G;PG; etc.).
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Brand Safety Sensitivity Setting | No | string | Yes | Choose the sensitivity setting to block inventory based on the subject matter of its surrounding content.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Brand Safety Custom Settings | Required when "Brand Safety Custom Setting" is "Use Custom" | string, list | Yes | If the Brand Safety Sensitivity Setting is 'Use custom', specify the list of standard content classifiers. For example, (Sexual;Alcohol;Tobacco;etc.).
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Third Party Verification Services | No | string | Yes | Third party verification services provider.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Third Party Verification Labels | No | string, list | Yes | If Third Party Verification Services is not "None", specify a list of labels supported by the selected provider. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Channel Targeting - Include | No | string, list | Yes | List of channels to include in targeting. This column uses Display & Video 360 API List format = (Channel.channelId; Channel.channelId; etc.). | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Channel Targeting - Exclude | No | string, list | Yes | List of channels to exclude in targeting. This column uses Display & Video 360 API List format = (Channel.channelId; Channel.channelId; etc.). | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Site Targeting - Include | No | string, list | Yes | List of sites to include in targeting. The list is strings of URLs. List format = (someurl.com; someurltwo.com; etc.). This list is generated in ascending alphabetical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Site Targeting - Exclude | No | string, list | Yes | List of sites to exclude in targeting. The list is strings of URLs. List format = (someurl.com; someurltwo.com; etc.). This list is generated in ascending alphabetical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
App Targeting - Include | No | string, list | Yes | List of apps to include in targeting. The list is concatenated strings of app platform and app platform ID. The following values are used to define the app platform:
The concatenated string of app platform and ID is separated by a colon, for example: List format = (APP:com.google.android.gm; APP:422689480; etc.). This list is generated in ascending alphabetical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
App Targeting - Exclude | No | string, list | Yes | List of apps to exclude in targeting. The list is concatenated strings of app platform and app platform ID. The following values are used to define the app platform:
The concatenated string of app platform and ID is separated by a colon, for example: List format = (APP:com.google.android.gm; APP:422689480; etc.). This list is generated in ascending alphabetical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
App Collection Targeting - Include | No | string, list | Yes | List of app collections to include in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
App Collection Targeting - Exclude | No | string, list | Yes | List of app collections to exclude in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Category Targeting - Include | No | string, list | Yes | List of categories to include in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Category Targeting - Exclude | No | string, list | Yes | List of categories to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY . List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Content Genre Targeting - Include | No | string, list | Yes | List of content genres to include in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Content Genre Targeting - Exclude | No | string, list | Yes | List of content genres to exclude in targeting. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Keyword Targeting - Include | No | string, list | Yes | List of keyword strings to include in targeting. This list is generated in ascending alphabetical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Keyword Targeting - Exclude | No | string, list | Yes | List of keyword strings to exclude in targeting. This list is generated in ascending alphabetical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Keyword List Targeting - Exclude | No | string, list | Yes | List of negative keyword lists to exclude in targeting. This column uses Display & Video 360 API List format = (NegativeKeywordList.negativeKeywordListId; NegativeKeywordList.negativeKeywordListId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Audience Targeting - Include | No | string, list of list of pairs | Yes | List of audience lists to include in targeting. This column uses Display & Video 360 API For first-party audience lists, each audience is listed as a pair of FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId and recency setting. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (3;);(4;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: '((1;1d;);(2;365d;));((3;);(4;5m;);(5;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users). Valid recency values are:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Audience Targeting - Exclude | No | string, list of list of pairs | Yes | List of audience lists to exclude in targeting. This column uses Display & Video 360 API Each audience is listed as a pair of FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId and recency setting, if the audience list is a 1P audience list. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. However, for 3P audiences, recency is not available, so the list format is (3;);(4;);. List format = ((FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId; recency optional;); (FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId; recency optional;);) Valid recency values are:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Affinity & In Market Targeting - Include | No | string, list | Yes | List of affinity and/or in-market audience lists to include. Audience list IDs can be retrieved from the Display & Video 360 interface. List format = (Audience ID; Audience ID; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Affinity & In Market Targeting - Exclude | No | string, list | Yes | List of affinity and/or in-market audience lists to exclude. Audience list IDs can be retrieved from the Display & Video 360 interface. List format = (Audience ID; Audience ID; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Custom List Targeting | No | string, list | Yes | List of custom lists to target. This column uses Display & Video 360 API List format = (CustomList.customListId; CustomList.customListId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Inventory Source Targeting - Authorized Seller Options | Required when "Type" is "Display" or "Video" or "Audio" | string | Yes | Setting to target authorized direct sellers, authorized direct seller and resellers, or authorized seller + unknown. "Authorized Direct" means only authorized sellers will be targeted. "Authorized Direct Sellers And Resellers" means targeting the authorized sellers and resellers. "Authorized and Non-Participating Publisher" means it will target authorized sellers, resellers, and unknown sellers.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Inventory Source Targeting - Include | No | string, list | Yes | List of inventory sources, exchanges, and sub-exchanges to include in targeting. This column uses Display & Video 360 API List format = (InventorySource.inventorySourceId; exchangeId; TargetingOption.targetingOptionId; etc.) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Inventory Source Targeting - Exclude | No | string, list | Yes | List of inventory sources, exchanges, and sub-exchanges to exclude in targeting. This column uses Display & Video 360 API List format = (InventorySource.inventorySourceId; exchangeId; TargetingOption.targetingOptionId; etc.) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Inventory Source Targeting - Target New Exchanges | No | string | Yes | Setting to target new exchanges.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Daypart Targeting | No | string, list | Yes | List of IDs, where each daypart ID is constructed in the following format: This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Daypart Targeting Time Zone | Required when "Daypart Targeting" is included. | string | Yes | Timezone to use for daypart targeting.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Environment Targeting | No | string, list | Yes | List of environments to target. Select one or more of the acceptable values. Please note that 'Web Not Optimized' cannot be selected without selecting 'Web'.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Viewability Omid Targeting Enabled | No | string | Yes | Enables targeting only impressions that are measurable through the open Measurement standard.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Viewability Targeting Active View | No | string | Yes | Target predicted viewability percentages. Percentages are represented as floats. One of {0.1,0.2,0.3,0.4,0.5,0.6,0.7,0.8,0.9} | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Position Targeting - Display On Screen | No | string, list | Yes | On screen display ad positions targeting. Select one or more of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Position Targeting - Video On Screen | No | string, list | Yes | On screen video ad positions targeting. Select one or more of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Position Targeting - Display Position In Content | No | string, list | Yes | Display ad content positions to target. Select one or more of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Position Targeting - Video Position In Content | No | string, list | Yes | Video ad content positions to target. Select one or more of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Position Targeting - Audio Position In Content | No | string, list | Yes | Audio ad content positions to target. Select one or more of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Video Player Size Targeting | No | string, list | Yes | List of video ad player size to target. Select one or more of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Content Duration Targeting | No | string, list | Yes | List of content durations to target. Unit value is minutes. Select one or more of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Content Stream Type Targeting | No | string, list | Yes | List of content stream types to target. Select one or more of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Audio Content Type Targeting | No | string, list | Yes | List of audio content type to target. Select one or more of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Demographic Targeting Gender | No | string, list | Yes | List of genders to target. Select one or more of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Demographic Targeting Age | No | string, list | Yes | Target to a user age range. Specify a from/to range by selecting a single From age and a single To age and whether to include unknown ages true/false. See the list of acceptable From/To ages. Example 1: to target 18-55 and include unknown ages, specify the format {From; To ; Include unknown True/False} = 18;55;true; Example 2: to target only users >35 years old and exclude unknown ages, specify the following = 35;+;false;. Acceptable values for From:
Acceptable values for To:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Demographic Targeting Household Income | No | string, list | Yes | Target a household income range. Specify a from/to range by selecting a single Top_of_Range income range and a single Bottom_of_Range income range and whether to include households with unknown income true/false. See the list of acceptable Top_of_Range/Bottom_of_Range ranges. Example 1: to target the top 10% to 50% of households and include households with unknown income, specify the format {Top_of_Range; Bottom_of_Range; Include unknown True/False} = Top 10%;41-50%;true; Example 2: to target only the lower 50% of households and exclude households with unknown income, specify the format {Top_of_Range; Bottom_of_Range; Include unknown True/False} = Lower 50%;Lower 50%;true; Acceptable values for Top_of_Range/Bottom_of_Range:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Demographic Targeting Parental Status | Yes | string, list | Yes | List of parental status to target. Select one or more of the acceptable values.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Connection Speed Targeting | No | string | Yes | Target to a specific connection speed. Select one of the acceptable values:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Carrier Targeting - Include | No | string, list | Yes | List of ISPs or Carriers to target. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Carrier Targeting - Exclude | No | string, list | Yes | List of ISPs or Carriers to exclude. This column uses Display & Video 360 API List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Insertion Order Optimization | Yes | string | Yes | Enables/disables insertion order optimization
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Bid Strategy Unit | Required when "Insertion Order Optimization" is "True" | string | Yes | Select bid strategy unit to optimize bidding:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Bid Strategy Do Not Exceed | Required when "Insertion Order Optimization" is "True" | float | Yes | Set a 'do not exceed' CPM value. If 0, 'do not exceed' is not enabled. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Apply Floor Price For Deals | Required when "Insertion Order Optimization" is "True" | string | Yes | Whether to prioritize deals over open auction inventory
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Algorithm Id | Required when 'Bid Strategy Unit' custom impr. value/cost . | integer | Yes | This corresponding algorithm ID must be used when Bid Strategy Unit is set to custom impr. value/cost. |