Settings that control the performance goal of a campaign or insertion order.
JSON representation |
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{ "performanceGoalType": enum ( |
Fields | |
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performanceGoalType |
Required. The type of the performance goal. |
Union field performance_goal_value . Required. The performance goal value corresponding to a given performance_goal_type . performance_goal_value can be only one of the following: |
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performanceGoalAmountMicros |
The goal amount, in micros of the advertiser's currency. Applicable when
For example 1500000 represents 1.5 standard units of the currency. |
performanceGoalPercentageMicros |
The decimal representation of the goal percentage in micros. Applicable when
For example, 70000 represents 7% (decimal 0.07). |
performanceGoalString |
A key performance indicator (KPI) string, which can be empty. Must be UTF-8 encoded with a length of no more than 100 characters. Applicable when |
PerformanceGoalType
Possible types of performance goals.
Enums | |
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PERFORMANCE_GOAL_TYPE_UNSPECIFIED |
Performance goal type is not specified or is unknown in this version. |
PERFORMANCE_GOAL_TYPE_CPM |
The performance goal is set in CPM (cost per mille). |
PERFORMANCE_GOAL_TYPE_CPC |
The performance goal is set in CPC (cost per click). |
PERFORMANCE_GOAL_TYPE_CPA |
The performance goal is set in CPA (cost per action). |
PERFORMANCE_GOAL_TYPE_CTR |
The performance goal is set in CTR (click-through rate) percentage. |
PERFORMANCE_GOAL_TYPE_VIEWABILITY |
The performance goal is set in Viewability percentage. |
PERFORMANCE_GOAL_TYPE_CPIAVC |
The performance goal is set as CPIAVC (cost per impression audible and visible at completion). |
PERFORMANCE_GOAL_TYPE_CPE |
The performance goal is set in CPE (cost per engagement). |
PERFORMANCE_GOAL_TYPE_CLICK_CVR |
The performance goal is set in click conversion rate (conversions per click) percentage. |
PERFORMANCE_GOAL_TYPE_IMPRESSION_CVR |
The performance goal is set in impression conversion rate (conversions per impression) percentage. |
PERFORMANCE_GOAL_TYPE_VCPM |
The performance goal is set in VCPM (cost per thousand viewable impressions). |
PERFORMANCE_GOAL_TYPE_VTR |
The performance goal is set in YouTube view rate (YouTube views per impression) percentage. |
PERFORMANCE_GOAL_TYPE_AUDIO_COMPLETION_RATE |
The performance goal is set in audio completion rate (complete audio listens per impression) percentage. |
PERFORMANCE_GOAL_TYPE_VIDEO_COMPLETION_RATE |
The performance goal is set in video completion rate (complete video views per impression) percentage. |
PERFORMANCE_GOAL_TYPE_OTHER |
The performance goal is set to Other. |