Structured Data - v5.3 - Media Product

This SDF version has been sunset. Users should migrate to SDF v7 in order to continue using structured data files. Only use this documentation when referring to previously-generated files.

See the overview for an explanation of format.

Field	Required	Type	Writable	Description
Product Id	No	integer	No	Numeric ID value of the media product.
Plan Id	No	integer	No	Numeric ID value of the media proposal.
Campaign Id	No	integer	No
Name	Yes	string	Yes	The name of the entry.
Type	No	string	No	Type of the media product. Open Auction Display Open Auction Audio Open Auction Video Youtube TrueView In-stream Youtube TrueView Discovery Youtube TrueView Bumper Youtube TrueView Reach Youtube Audio Google Preferred Bumper Google Preferred Short Google Preferred Long Standard Reserve Short Standard Reserve Long Non-skippable In-stream Private (Publisher) Private (Inventory source) Private (Negotiation)
Start Date	No	string	No	The start date of the media product in the format MM/DD/YYYY HH:mm
End Date	No	string	No	The end date of the media product in the format MM/DD/YYYY HH:mm
Budget	No	float	No	A positive budget amount for the media product. It is always a float for a currency amount since it will be always monetary budget. Currencies will be shown in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit)
Frequency Enabled	Yes	string	Yes
Frequency Exposures	Required when "Frequency Enabled" is "TRUE"	integer	Yes	A positive integer amount for the number of impressions in a given Frequency Amount, that is, the x in 'Show x impressions over y period'.
Frequency Period	Required when "Frequency Enabled" is "TRUE"	string	Yes	Minutes Hours Days Weeks Months Lifetime
Frequency Amount	Required when "Frequency Enabled" is "TRUE"	integer	Yes
Geography Targeting - Include	No	string, list	Yes	List of geographies to include in targeting. List format = (GeoLocation.id; GeoLocation.id;etc.).
Language Targeting - Include	No	string, list	Yes	List of languages to include in targeting. List format = (Language.id;Language.id;etc.).
Language Targeting - Exclude	No	string, list	Yes	List of languages to exclude in targeting. List format = (Language.id;Language.id;etc.).
Channel Targeting - Include	No	string, list	Yes	List of channels to include in targeting. List format = (UniversalChannel.id;UniversalChannel.id; etc.).
Channel Targeting - Exclude	No	string, list	Yes	List of channels to include in targeting. List format = (UniversalChannel.id;UniversalChannel.id; etc.).
Category Targeting - Include	No	string, list	Yes	List of categories to include in targeting, from AdX vertical IDs. List format = (Verticals.Id;Verticals.Id;etc.).
Category Targeting - Exclude	No	string, list	Yes	List of categories to exclude in targeting, from AdX vertical IDs. List format = (Verticals.Id;Verticals.Id;etc.).
Audience Targeting - Include	No	string, list of list of pairs	Yes	List of audience lists to include in targeting. For first-party audience lists, each audience is listed as a pair of UserList ID and recency setting. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (3;);(4;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: ' ((1;1d;);(2;365d;));((3;);(4;5m;);(5;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users). Valid recency values are: all, 1m, 5m, 10m, 15m, 30m, 1h, 2h, 3h, 6h, 12h, 1d, 2d, 3d, 5d, 7d, 10d, 14d, 15d, 21d, 28d, 30d, 45d, 60d, 90d, 120d, 180d, 270d, 365d
Audience Targeting - Exclude	No	string, list of list of pairs	Yes	List of audience lists to exclude in targeting. Each audience is listed as a pair of UserList ID and recency setting, if the audience list is a 1P audience list. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. However, for 3P audiences, recency is not available, so the list format is (3;);(4;);. List format= (UserList.id; recency optional;); (UserList.id; recency optional;); Example: "(1;1d;);(2;);". Valid recency values are: all, 1m, 5m, 10m, 15m, 30m, 1h, 2h, 3h, 6h, 12h, 1d, 2d, 3d, 5d, 7d, 10d, 14d, 15d, 21d, 28d, 30d, 45d, 60d, 90d, 120d, 180d, 270d, 365d
Affinity & In Market Targeting - Include	No	string, list	Yes
Affinity & In Market Targeting - Exclude	No	string, list	Yes
Demographic Targeting Gender	No	string, list	Yes	List of genders to target. Select one or more of the acceptable values: Female Male Unknown
Demographic Targeting Age	No	string, list	Yes	Target to a user age range. Specify a from/to range by selecting a single From age and a single To age and whether to include unknown ages true/false. See the list of acceptable From/To ages. Example 1: to target 18-55 and include unknown ages, specify the format {From; To ; Include unknown True/False} = 18;55;true; Example 2: to target only users >35 years old and exclude unknown ages, specify the following = 35;+;false;. Acceptable values for From: 18 25 35 45 55 65 Acceptable values for To: 25 35 45 55 65 +
Demographic Targeting Parental Status	Yes	string, list	Yes	List of parental status to target. Select one or more of the acceptable values. Parent Not a parent Unknown
Device Targeting - Include	No	string, list	Yes	List of devices to include in targeting. List format = (DeviceCriteria.id;DeviceCriteria.id;etc.).
Video Player Size Targeting	No	string, list	Yes	List of video ad player size to target. Select one or more of the acceptable values: unknown small large HD
Private - Seller Name	No	string	No	The publisher's name in a deal. This field only applies to private media products.
Private - Order Id	No	string	No	The order id of a guaranteed deal. This field only applies to private media products.
Private - Inventory Source Id	No	string	No	The DBM id of the inventory source. This field only applies to private media products.