Structured Data - v8 - Insertion Order

This SDF version is in beta. It is only available to a subset of users. Unannounced changes may be made to versions in beta.

SDF v8 supports Demand Gen resources, which is in beta. Demand Gen line items, ad groups, and ads are only available to users enrolled in the beta.

See the overview for an explanation of format.

Field	Required	Type	Writable	Description
Io Id	Required only when editing existing insertion orders	integer	No	Numeric ID value of the insertion order. If left blank, a new Insertion Order ID will be created and a unique ID will be assigned. Optionally, when creating a new Insertion Order, you can use a custom identifier for the purpose of assigning Line Items to the new Insertion Order. The format for a custom identifier is "ext[custom identifier]", for example, ext123. When the file is uploaded and processed, all custom identifiers will be replaced with DBM-assigned IDs and the objects will be associated (for example, Line Item to Insertion Order) based on the custom identifiers.
Campaign Id	No	integer	No	Numeric ID value of the campaign. You can specify a custom identifier (for example, "ext[custom campaign identifier]") for a campaign that you are creating at the same time as this insertion order.
Name	Yes	string	Yes	The name of the entry.
Timestamp	Required when editing existing entries	integer	No	The timestamp for the entry, this is used by the system to verify that the entry has not changed between downloading and uploading.
Status	Yes	string	Yes	The status setting for the entry. Active Paused Draft Archived
Io Type	Yes	string	Yes	The type of the insertion order. Only settable on creation. standard
Io Subtype	Yes	string	Yes	Field required for Insertion Orders to distinguish between different formats. If the field is left empty 'default' value will be used' Default Regular Over The Top
Io Objective	No	string	Yes	The objective of the Insertion Order. This field is in beta and currently only available to participating clients. This column will always be empty for customers not participating in the beta. Brand Awareness Click Conversion Custom No Objective
Fees	No	string, list of lists	Yes	All fees for this entry. List format = (Fee category; Fee amount; Fee type; Invoiced;). Fee category CPM Media Fee amount Float Pct as float Fee type (string, see table in fees) Invoiced True False blank Example '(CPM; 2; Display & Video 360 Fee; False) ; (Media; 13; Default; True);' Acceptable values are provided in the following table: Fee category Fee Type Invoiced option CPM/Media Default Not permitted (leave blank) CPM/Media Third-Party Ad Server Not permitted (leave blank) CPM/Media DoubleVerify Permitted (True/False) CPM/Media Adsafe Not permitted (leave blank) CPM/Media Adxpose Not permitted (leave blank) CPM/Media Vizu Not permitted (leave blank) CPM/Media Aggregate Knowledge Not permitted (leave blank) CPM/Media Teracent Not permitted (leave blank) CPM/Media Evidon Not permitted (leave blank) CPM/Media Agency Trading Desk Fee Not permitted (leave blank) CPM/Media Adloox Permitted (True/False) CPM ShopLocal Required (True) CPM TrustMetrics Not permitted (leave blank) CPM Integral Ad Science Video Permitted (True/False) CPM MOAT Video Not permitted (leave blank) Media Display & Video 360 Fee Required (True) Media Media Cost Data Not permitted (leave blank) Media Scibids Fee Required (True)
Integration Code	No	string	Yes	An optional code for tracking purposes.
Details	No	string	Yes	Entry details in string format.
Pacing	Yes	string	Yes	The time period used to spend to the pacing amount. Daily Monthly Flight
Pacing Rate	Yes	string	Yes	The rate of pacing for this entry. ASAP Even Ahead 'ASAP' is not compatible with 'Flight' pacing.
Pacing Amount	Yes	float	Yes	The amount to spend per the time period set by the pacing type.
Frequency Enabled	Yes	string	Yes	Enables/disables impression-based frequency capping on the insertion order. TRUE FALSE
Frequency Exposures	Required when "Frequency Enabled" is "TRUE"	integer	Yes	A positive integer amount for the number of impressions in a given Frequency Amount, that is, the x in 'Show x impressions over y period'.
Frequency Period	Required when "Frequency Enabled" is "TRUE"	string	Yes	Specifies the time period unit for the frequency cap. Minutes Hours Days Weeks Months Lifetime
Frequency Amount	Required when "Frequency Enabled" is "TRUE"	integer	Yes	A positive integer amount for length of time of the Frequency Period type, that is, the y in 'Show x impressions over y period'.
Kpi Type	Yes	string	Yes	The KPI unit for the insertion order CPM CPA CPC CPV CPIAVC CTR % Viewability CPE Click CVR Impression CVR VCPM VTR Audio CR Video CR CPCL CPCV TOS10 Maximize Pacing Custom impression value / cost None Other
Kpi Value	Yes	string	Yes	The KPI value in currency (CPM, CPA, CPC, CPV, CPIAVC, CPE, VCPM), percentage (% Viewability, CTR, Click CVR, Impression CVR, VTR, Audio CR, Video CR, CPCL, CPCA, TOS10), unitless (Custom impression value / cost), or as a string (Other). If the provided KPI type is 'Maximize Pacing' or 'None' then this column is ignored.
Kpi Algorithm Id	Required when "Kpi Type" is "Custom impression value / cost"	integer	Yes	The custom bidding algorithm ID associated with the Kpi if the Kpi type is CUSTOM_BIDDING_VALUE_COST. Otherwise, this column is ignored.
Measure DAR	Yes	string	Yes	Enables/disables audience measurement using Nielsen Digital Ad Ratings TRUE FALSE
Measure DAR Channel	Required when "Measure DAR" is "TRUE"	integer	Yes	The channel to measure with Nielsen Digital Ad Ratings. This column uses the Display & Video 360 API Channel resource ID. Format = Channel.channelId
Budget Type	Yes	string	Yes	Specifies the type of budget in terms of an amount of "revenue" to spend (amount) or a number of impressions (impressions) to purchase. Amount Impressions
Budget Segments	Yes	string, list of lists	Yes	Specifies the specific budget segments. List format = (Budget, Start Date, End Date, Campaign Budget ID, Description). Budget is in currency floating format. Dates are in MM/DD/YYYY format. Campaign Budget ID is empty if not specified. Description cannot be empty for any budget segments. If an existing budget segment has an empty description, a description will need to be provided for the row to be uploaded. Example: "(100.50;01/01/2016;03/31/2016;12345;budget segment 1;);(200.00;04/01/2016;06/30/2016;;updated budget segment 1;);"
Auto Budget Allocation	Yes	string	Yes	Enables/disables auto-budget allocation TRUE FALSE
Geography Targeting - Include	No	string, list	Yes	List of geographies to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_GEO_REGION. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Geography Targeting - Exclude	No	string, list	Yes	List of geographies to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_GEO_REGION. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Proximity Targeting	No	string, list of lists	Yes	List of proximity targets each in the format "(Latitude; Longitude; Radius; Unit; FullAddress;);". Latitude is between -90 and 90 degrees (inclusive); Longitude is between -180 and 180 degrees (inclusive); Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; FullAddress is optional. For example: "(38.907192; -77.03687; 1.0; mi; Washington D.C., DC, USA;); (40.712775; -74.005972; 20.5; km; 40.712775, -74.005972;); (20.000234; -56.675423; 5.0; mi; ;);".
Proximity Location List Targeting	No	string, list of lists	Yes	List of proximity list targets for insertion orders or Non-TrueView line items, each in the format "(ProximityListId; Radius; Unit; );". ProximityListId is a location list id under an advertiser's resources. Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; There is a limit of targeting two location lists per entity along with Geography Regional Location Lists. For example: "(10041691678; 20.0; mi;); (10038858567; 20.5; km;);".
Language Targeting - Include	No	string, list	Yes	List of languages to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_LANGUAGE. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Language Targeting - Exclude	No	string, list	Yes	List of languages to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_LANGUAGE. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Device Targeting - Include	No	string, list	Yes	List of devices to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for the following targeting types: TARGETING_TYPE_DEVICE_TYPE TARGETING_TYPE_DEVICE_MAKE_MODEL TARGETING_TYPE_OPERATING_SYSTEM List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Device Targeting - Exclude	No	string, list	Yes	List of devices to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for the following targeting types: TARGETING_TYPE_DEVICE_TYPE TARGETING_TYPE_DEVICE_MAKE_MODEL TARGETING_TYPE_OPERATING_SYSTEM List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Browser Targeting - Include	No	string, list	Yes	List of browsers to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Browser Targeting - Exclude	No	string, list	Yes	List of browsers to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Digital Content Labels - Exclude	No	string, list	Yes	List of the digital content labels to exclude. List format = (G;PG; etc.). G PG T MA ?
Brand Safety Sensitivity Setting	No	string	Yes	Choose the sensitivity setting to block inventory based on the subject matter of its surrounding content. Do not block Use Campaign Manager 360 Verification Use custom
Brand Safety Custom Settings	Required when "Brand Safety Custom Setting" is "Use Custom"	string, list	Yes	If the Brand Safety Sensitivity Setting is 'Use custom', specify the list of standard content classifiers. For example, (Sexual;Alcohol;Tobacco;etc.). Sexual Derogatory Downloads & Sharing Weapons Gambling Violence Suggestive Profanity Alcohol Drugs Tobacco Politics Religion Tragedy Transportation Accidents Sensitive social issues Shocking
Third Party Verification Services	No	string	Yes	Third party verification services provider. None Integral Ad Science DoubleVerify Adloox
Third Party Verification Labels	No	string, list	Yes	If Third Party Verification Services is not "None", specify a list of labels supported by the selected provider.
Channel Targeting - Include	No	string, list	Yes	List of channels to include in targeting. This column uses Display & Video 360 API Channel resource IDs. List format = (Channel.channelId; Channel.channelId; etc.).
Channel Targeting - Exclude	No	string, list	Yes	List of channels to exclude in targeting. This column uses Display & Video 360 API Channel resource IDs. List format = (Channel.channelId; Channel.channelId; etc.).
Site Targeting - Include	No	string, list	Yes	List of sites to include in targeting. The list is strings of URLs. List format = (someurl.com; someurltwo.com; etc.). This list is generated in ascending alphabetical order.
Site Targeting - Exclude	No	string, list	Yes	List of sites to exclude in targeting. The list is strings of URLs. List format = (someurl.com; someurltwo.com; etc.). This list is generated in ascending alphabetical order.
App Targeting - Include	No	string, list	Yes	List of apps to include in targeting. The list is concatenated strings of app platform and app platform ID. The following values are used to define the app platform: APP (This encompasses both Android Play store and Apple App store platforms) ROKU_APP AMAZON_FIRETV_APP XBOX_APP PLAYSTATION_APP APPLE_TV_APP SAMSUNG_TV_APP ANDROID_TV_APP GENERIC_CTV_APP LG_TV_APP VIZIO_TV_APP The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480). The concatenated string of app platform and ID is separated by a colon, for example: APP:com.google.android.gm. List format = (APP:com.google.android.gm; APP:422689480; etc.). This list is generated in ascending alphabetical order.
App Targeting - Exclude	No	string, list	Yes	List of apps to exclude in targeting. The list is concatenated strings of app platform and app platform ID. The following values are used to define the app platform: APP (This encompasses both Android Play store and Apple App store platforms) ROKU_APP AMAZON_FIRETV_APP XBOX_APP PLAYSTATION_APP APPLE_TV_APP SAMSUNG_TV_APP ANDROID_TV_APP GENERIC_CTV_APP LG_TV_APP VIZIO_TV_APP The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480). The concatenated string of app platform and ID is separated by a colon, for example: APP:com.google.android.gm. List format = (APP:com.google.android.gm; APP:422689480; etc.). This list is generated in ascending alphabetical order.
App Collection Targeting - Include	No	string, list	Yes	List of app collections to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_APP_CATEGORY. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.).
App Collection Targeting - Exclude	No	string, list	Yes	List of app collections to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_APP_CATEGORY. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.).
Category Targeting - Include	No	string, list	Yes	List of categories to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Category Targeting - Exclude	No	string, list	Yes	List of categories to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Content Genre Targeting - Include	No	string, list	Yes	List of content genres to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CONTENT_GENRE List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Content Genre Targeting - Exclude	No	string, list	Yes	List of content genres to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CONTENT_GENRE List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Keyword Targeting - Include	No	string, list	Yes	List of keyword strings to include in targeting. This list is generated in ascending alphabetical order.
Keyword Targeting - Exclude	No	string, list	Yes	List of keyword strings to exclude in targeting. This list is generated in ascending alphabetical order.
Keyword List Targeting - Exclude	No	string, list	Yes	List of negative keyword lists to exclude in targeting. This column uses Display & Video 360 API NegativeKeywordList resource IDs. List format = (NegativeKeywordList.negativeKeywordListId; NegativeKeywordList.negativeKeywordListId; etc.). This list is generated in ascending numerical order.
Audience Targeting - Include	No	string, list of list of pairs	Yes	List of audience lists to include in targeting. This column uses Display & Video 360 API FirstAndThirdPartyAudience resource IDs. For first-party audience lists, each audience is listed as a pair of FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId and recency setting. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (3;);(4;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: '((1;1d;);(2;365d;));((3;);(4;5m;);(5;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users). Valid recency values are: all 1m 5m 10m 15m 30m 1h 2h 3h 6h 12h 1d 2d 3d 5d 7d 10d 14d 15d 21d 28d 30d 45d 60d 90d 120d 180d 270d 365d
Audience Targeting - Exclude	No	string, list of list of pairs	Yes	List of audience lists to exclude in targeting. This column uses Display & Video 360 API FirstAndThirdPartyAudience resource IDs. Each audience is listed as a pair of FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId and recency setting, if the audience list is a 1P audience list. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. However, for 3P audiences, recency is not available, so the list format is (3;);(4;);. List format = ((FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId; recency optional;); (FirstAndThirdPartyAudience.firstAndThirdPartyAudienceId; recency optional;);) Example: "(1;1d;);(2;);". Valid recency values are: all 1m 5m 10m 15m 30m 1h 2h 3h 6h 12h 1d 2d 3d 5d 7d 10d 14d 15d 21d 28d 30d 45d 60d 90d 120d 180d 270d 365d
Affinity & In Market Targeting - Include	No	string, list	Yes	List of affinity and/or in-market audience lists to include. Audience list IDs can be retrieved from the Display & Video 360 interface. List format = (Audience ID; Audience ID; etc.). This list is generated in ascending numerical order.
Affinity & In Market Targeting - Exclude	No	string, list	Yes	List of affinity and/or in-market audience lists to exclude. Audience list IDs can be retrieved from the Display & Video 360 interface. List format = (Audience ID; Audience ID; etc.). This list is generated in ascending numerical order.
Custom List Targeting	No	string, list	Yes	List of custom lists to target. This column uses Display & Video 360 API CustomList resource IDs. List format = (CustomList.customListId; CustomList.customListId; etc.). This list is generated in ascending numerical order.
Inventory Source Targeting - Authorized Seller Options	Required when "Type" is "Display" or "Video" or "Audio"	string	Yes	Setting to target authorized direct sellers, authorized direct seller and resellers, or authorized seller + unknown. "Authorized Direct" means only authorized sellers will be targeted. "Authorized Direct Sellers And Resellers" means targeting the authorized sellers and resellers. "Authorized and Non-Participating Publisher" means it will target authorized sellers, resellers, and unknown sellers. Authorized Direct Sellers Authorized Direct Sellers And Resellers Authorized and Non-Participating Publisher
Inventory Source Targeting - Include	No	string, list	Yes	List of inventory sources, exchanges, and sub-exchanges to include in targeting. This column uses Display & Video 360 API InventorySource resource IDs, published exchange IDs, and Display & Video 360 API TargetingOption resource IDs of targeting type TARGETING_TYPE_SUB_EXCHANGE. List format = (InventorySource.inventorySourceId; exchangeId; TargetingOption.targetingOptionId; etc.)
Inventory Source Targeting - Exclude	No	string, list	Yes	List of inventory sources, exchanges, and sub-exchanges to exclude in targeting. This column uses Display & Video 360 API InventorySource resource IDs, published exchange IDs, and Display & Video 360 API TargetingOption resource IDs of targeting type TARGETING_TYPE_SUB_EXCHANGE. List format = (InventorySource.inventorySourceId; exchangeId; TargetingOption.targetingOptionId; etc.)
Inventory Source Targeting - Target New Exchanges	No	string	Yes	Setting to target new exchanges. True False
Daypart Targeting	No	string, list	Yes	List of IDs, where each daypart ID is constructed in the following format: daypart_id = base_dayparting_id + days_since_monday * 10000 + start * 100 + end base_dayparting_id = 300000 days_since_monday: 0=Monday, 1=Tuesday, ..., 6=Sunday start: 0..95 (00:00--23:45) an integer from 0-95, representing 15min slots end: 1..96 (00:15--24:00); an integer from 0-95, representing 15min slots start < end For new entities, times will be set in the timezone of your users(i.e., "Local"). For existing entities, the timezone will not be changed. This list is generated in ascending numerical order.
Daypart Targeting Time Zone	Required when "Daypart Targeting" is included.	string	Yes	Timezone to use for daypart targeting. Local Advertiser
Environment Targeting	No	string, list	Yes	List of environments to target. Select one or more of the acceptable values. Please note that 'Web Not Optimized' cannot be selected without selecting 'Web'. Web Web Not Optimized App
Viewability Omid Targeting Enabled	No	string	Yes	Enables targeting only impressions that are measurable through the open Measurement standard. TRUE FALSE
Viewability Targeting Active View	No	string	Yes	Target predicted viewability percentages. Percentages are represented as floats. One of {0.1,0.2,0.3,0.4,0.5,0.6,0.7,0.8,0.9}
Position Targeting - Display On Screen	No	string, list	Yes	On screen display ad positions targeting. Select one or more of the acceptable values: Above the fold Below the fold Unknown
Position Targeting - Video On Screen	No	string, list	Yes	On screen video ad positions targeting. Select one or more of the acceptable values: Above the fold Below the fold Unknown
Position Targeting - Display Position In Content	No	string, list	Yes	Display ad content positions to target. Select one or more of the acceptable values: In-Article In-Feed In-Banner Interstitial Unknown
Position Targeting - Video Position In Content	No	string, list	Yes	Video ad content positions to target. Select one or more of the acceptable values: In-Article In-Feed In-Banner Interstitial Unknown Out-Stream Pre-Roll Mid-Roll Post-Roll Unknown In-Stream
Position Targeting - Audio Position In Content	No	string, list	Yes	Audio ad content positions to target. Select one or more of the acceptable values: Pre-Roll Mid-Roll Post-Roll Unknown
Video Player Size Targeting	No	string, list	Yes	List of video ad player size to target. Select one or more of the acceptable values: unknown small large HD
Content Duration Targeting	No	string, list	Yes	List of content durations to target. Unit value is minutes. Select one or more of the acceptable values: 0-1 1-5 5-15 15-30 30-60 60+ unknown
Content Stream Type Targeting	No	string, list	Yes	List of content stream types to target. Select one or more of the acceptable values: livestream on-demand
Audio Content Type Targeting	No	string, list	Yes	List of audio content type to target. Select one or more of the acceptable values: unknown online radio streaming music podcasts
Demographic Targeting Gender	No	string, list	Yes	List of genders to target. Select one or more of the acceptable values: Female Male Unknown
Demographic Targeting Age	No	string, list	Yes	Target to a user age range. Specify a from/to range by selecting a single From age and a single To age and whether to include unknown ages true/false. See the list of acceptable From/To ages. Example 1: to target 18-55 and include unknown ages, specify the format {From; To ; Include unknown True/False} = 18;55;true; Example 2: to target only users >35 years old and exclude unknown ages, specify the following = 35;+;false;. Acceptable values for From: 18 25 35 45 55 65 Acceptable values for To: 25 35 45 55 65 +
Demographic Targeting Household Income	No	string, list	Yes	Target a household income range. Specify a from/to range by selecting a single Top_of_Range income range and a single Bottom_of_Range income range and whether to include households with unknown income true/false. See the list of acceptable Top_of_Range/Bottom_of_Range ranges. Example 1: to target the top 10% to 50% of households and include households with unknown income, specify the format {Top_of_Range; Bottom_of_Range; Include unknown True/False} = Top 10%;41-50%;true; Example 2: to target only the lower 50% of households and exclude households with unknown income, specify the format {Top_of_Range; Bottom_of_Range; Include unknown True/False} = Lower 50%;Lower 50%;true; Acceptable values for Top_of_Range/Bottom_of_Range: Top 10% 11-20% 21-30% 31-40% 41-50% Lower 50%
Demographic Targeting Parental Status	Yes	string, list	Yes	List of parental status to target. Select one or more of the acceptable values. Parent Not a parent Unknown
Connection Speed Targeting	No	string	Yes	Target to a specific connection speed. Select one of the acceptable values: All 2G 3G DSL 4G
Carrier Targeting - Include	No	string, list	Yes	List of ISPs or Carriers to target. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Carrier Targeting - Exclude	No	string, list	Yes	List of ISPs or Carriers to exclude. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP. List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.
Insertion Order Optimization	Yes	string	Yes	Enables/disables insertion order optimization TRUE FALSE
Bid Strategy Unit	Required when "Insertion Order Optimization" is "True"	string	Yes	Select bid strategy unit to optimize bidding: CPA CPC custom impr. value/cost CIVA IVO_TEN AV_VIEWED
Bid Strategy Do Not Exceed	Required when "Insertion Order Optimization" is "True"	float	Yes	Set a 'do not exceed' CPM value. If 0, 'do not exceed' is not enabled.
Apply Floor Price For Deals	Required when "Insertion Order Optimization" is "True"	string	Yes	Whether to prioritize deals over open auction inventory TRUE FALSE
Algorithm Id	Required when 'Bid Strategy Unit' custom impr. value/cost .	integer	Yes	This corresponding algorithm ID must be used when Bid Strategy Unit is set to custom impr. value/cost.