Release Notes

This page provides release notes for the Structured Data File format.

Latest supported version: v7.1

Version 8 (beta)

StatusEntityFieldPropertyValue(s)
AddedAd GroupGeography Targeting - Exclude
Geography Targeting - Include
Language Targeting - Include
Lookalike Audience Targeting - Exclude
Lookalike Audience Targeting - Include
AddedAdAd Type
Business Name
Companion Banner Asset IDs
Demand Gen Cards
Landing Page URL Suffix
Logo Asset IDs
Marketing Image Asset IDs
Mobile Landing Page URL
ChangedLine ItemDaypart Targeting Time ZoneDescriptionAdded constraints for Demand Gen line items.
Frequency AmountDescriptionNot supported for Demand Gen line items.
Frequency EnabledDescriptionIs not required when Demand Gen line items.
RequiredRequired when 'Subtype' is not 'Demand Gen'
Frequency PeriodDescriptionAdded constraints for Demand Gen line items.
Pacing AmountDescriptionRequired for Demand Gen line items using daily pacing.
RequiredRequired when 'Type' is 'Display' or 'Video' or 'Audio'. Required when 'Type' is 'TrueView' or 'Demand Gen' and 'Pacing' is 'Daily'.
Pacing RateDescriptionAdded constraints for Demand Gen line items.
PacingDescriptionAdded constraints for Demand Gen line items.
SubtypeDescriptionAdded Demand Gen subtype.
Options
  • Simple
  • Non Skippable
  • Action
  • Reach
  • View
  • Audio
  • Over The Top
  • Mobile App Install
  • Mobile App Buying
  • Simple Over The Top
  • Non Skippable Over The Top
  • Reach Over The Top
  • Target Frequency
  • Demand Gen
TimestampDescriptionThis column does not guarantee the same update verification for Demand Gen line items.
TrueView Bid Strategy TypeDescriptionAdded 'Maximize Clicks' option. Required for Demand Gen line items.
Options
  • Manual CPV: Manual view-based bidding where you pay per view.
  • Manual CPM: Manual impression-based bidding where you pay per thousand impressions. This value is not supported for new Trueview or Demand Gen line items.
  • Target CPM: Automated bid strategy that optimizes bids to help get as many impressions as possible using a target amount for how much you're willing to pay every thousand times your ad is shown.
  • Maximize Conversions: Automated bid strategy that optimizes bids to help get as many conversions as possible.
  • Target CPA: Automated bid strategy that optimizes bids to help get as many conversions as possible using a target amount for how much you're willing to pay per conversion.
  • Maximize Conversion Value: Automated value-based bidding strategy that optimizes for the higher value conversions.
  • Target ROAS: A value-based bidding strategy that optimizes for higher value of a conversion.
  • Maximize Clicks: Automated bidding strategy that optimizes bids to maximize clicks based on budget
RequiredRequired for TrueView and Demand Gen line items
TrueView Bid Strategy ValueDescriptionRequired for Demand Gen line items.
RequiredRequired for TrueView and Demand Gen line items
TrueView Connected TV Bid Adjustment PercentageDescriptionAdded acceptable adjustments for Demand Gen ad groups.
RequiredRequired when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
TrueView Content FilterDescriptionAdded support for Demand Gen line items.
TrueView Desktop Bid Adjustment PercentageDescriptionAdded acceptable adjustments for Demand Gen ad groups.
RequiredRequired when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
TrueView Mobile Bid Adjustment PercentageDescriptionAdded acceptable adjustments for Demand Gen ad groups.
RequiredRequired when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
TrueView Tablet Bid Adjustment PercentageDescriptionAdded acceptable adjustments for Demand Gen ad groups.
RequiredRequired when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
TrueView Third-Party Brand Lift VendorDescriptionAdded support for Demand Gen line items.
RequiredRequired only when updating existing 'TrueView' or 'Demand Gen' line items
TrueView Third-Party Brand Safety VendorDescriptionAdded support for Demand Gen line items.
RequiredRequired only when updating existing TrueView or Demand Gen line items
TrueView Third-Party Reach VendorDescriptionAdded support for Demand Gen line items.
RequiredRequired only when updating existing TrueView or Demand Gen line items
TrueView Third-Party Viewability VendorDescriptionAdded support Demand Gen line items.
RequiredRequired only when updating existing 'TrueView' or 'Demand Gen' line items
TrueView Video Ad Inventory ControlDescriptionRestricts this column to Reach and View line items.
TypeDescriptionAdded Demand Gen type.
Options
  • Display
  • Video
  • TrueView
  • Audio
  • Demand Gen
ChangedAd GroupBid CostDescriptionAdded restriction for new 'TrueView Bid Strategy Type' value.
Video Ad FormatDescriptionAdded Demand Gen ad format.
Options
  • In-stream
  • In-feed video
  • Bumper
  • Non skippable
  • Responsive
  • Efficient reach
  • YouTube audio
  • Demand Gen
ChangedAdAction Button LabelDescriptionUpdated column name to be more general. Required for a subset of Demand Gen ads.
NameCall to Action
RequiredRequired when the parent line item is a YouTube video action line item, 'Headline' is not empty, or 'Ad Type' is 'Demand Gen Video', 'Demand Gen Image', 'Demand Gen Carousel'
Action HeadlineDescriptionUpdated column name to be more general.
NameHeadline
RequiredRequired for Demand Gen Ads
In-feed Video Description 1DescriptionUpdated column name to be more general. Required for Demand Gen ads.
NameDescription 1
RequiredRequired for In-feed Video and Demand Gen ads
In-feed Video Description 2DescriptionUpdated column name to be more general.
NameDescription 2
RequiredRequired for In-feed Video
In-feed Video HeadlineDescriptionRequired for Demand Gen ads.
RequiredRequired for In-feed Video and Demand Gen ads
In-stream Custom ParametersDescriptionUpdated column name to be more general.
NameClick Tracker URL Parameters
Landing Page URLDescriptionRequired for Demand Gen ads.
RequiredRequired for In-stream, Bumper, and Demand Gen ads
Responsive Ad Display Url Path 1DescriptionUpdated column name to be more general.
NameDisplay URL Path 1
Responsive Ad Display Url Path 2DescriptionUpdated column name to be more general.
NameDisplay URL Path 2
Video IdDescriptionRequired for Demand Gen Video ads.
RequiredRequired for YouTube and Demand Gen Video Ads

Version 7.1

StatusEntityFieldPropertyValue(s)
AddedInsertion OrderIo Objective
Kpi Algorithm Id
Kpi Type
Kpi Value
AddedLine ItemTrueView Video Ad Inventory Control
ChangedLine ItemTrueView Inventory Source TargetingDescriptionAdded Google TV to inventory source targeting.
Options
  • YouTube
  • Google TV
  • Video Partners
TrueView Video Ad FormatsDescriptionAdded Responsive ad format to be used in multiple line item types.
Options
  • In-stream
  • In-stream / In-feed Video
  • In-stream / Bumper
  • Bumper
  • Non Skippable
  • In-stream / Bumper / Non-skippable
  • Responsive
RemovedInsertion OrderBillable Outcome
Performance Goal Algorithm Id
Performance Goal Type
Performance Goal Value

Version 7

StatusEntityFieldPropertyValue(s)
AddedLine ItemTrueView Target Frequency Count
TrueView Target Frequency Time Window
AddedTrueView Ad GroupOptimized Targeting
ChangedCampaignGeography Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Geography Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Language Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Language Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
ChangedInsertion OrderAffinity & In Market Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Affinity & In Market Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
App Targeting - ExcludeDescription

Updated to use a concatenated string values of app platform and app platform ID in place of site IDs.

Updated to generate in ascending alphabetical order.

App Targeting - IncludeDescription

Updated to use a concatenated string values of app platform and app platform ID in place of site IDs.

Updated to generate in ascending alphabetical order.

Browser Targeting - ExcludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER

Updated to generate in ascending numerical order.

Browser Targeting - IncludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER

Updated to generate in ascending numerical order.

Carrier Targeting - ExcludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP.

Updated to generate in ascending numerical order.

Carrier Targeting - IncludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP.

Updated to generate in ascending numerical order.

Category Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Category Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Channel Targeting - ExcludeDescription

Updated the ID space to use Display & Video 360 API Channel resource IDs.

Channel Targeting - IncludeDescription

Updated the ID space to use Display & Video 360 API Channel resource IDs.

Content Genre Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Content Genre Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Custom List TargetingDescriptionUpdated to generate in ascending numerical order.
Daypart TargetingDescriptionUpdated to generate in ascending numerical order.
Device Targeting - ExcludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for following targeting types:

  • TARGETING_TYPE_DEVICE_TYPE
  • TARGETING_TYPE_DEVICE_MAKE_MODEL
  • TARGETING_TYPE_OPERATING_SYSTEM

Updated to generate in ascending numerical order.

Device Targeting - IncludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for following targeting types:

  • TARGETING_TYPE_DEVICE_TYPE
  • TARGETING_TYPE_DEVICE_MAKE_MODEL
  • TARGETING_TYPE_OPERATING_SYSTEM

Updated to generate in ascending numerical order.

Geography Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Geography Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Keyword List Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Keyword Targeting - ExcludeDescriptionUpdated to generate in ascending alphabetical order.
Keyword Targeting - IncludeDescriptionUpdated to generate in ascending alphabetical order.
Language Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Language Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Measure DAR ChannelDescription

Updated to use the Display & Video 360 API Channel resource ID.

Site Targeting - ExcludeDescription

Updated to use URLs in place of site IDs.

Updated to generate in ascending alphabetical order.

Site Targeting - IncludeDescription

Updated to use URLs in place of site IDs.

Updated to generate in ascending alphabetical order.

ChangedLine ItemAffinity & In Market Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Affinity & In Market Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
App Targeting - ExcludeDescription

Updated to use a concatenated string values of app platform and app platform ID in place of site IDs.

Updated to generate in ascending alphabetical order.

App Targeting - IncludeDescription

Updated to use a concatenated string values of app platform and app platform ID in place of site IDs.

Updated to generate in ascending alphabetical order.

Bid MultipliersDescription

Updated the app row type to use a concatenated string values of app platform and app platform ID in place of site IDs.

Updated the site row type to use URLs in place of site IDs.

Browser Targeting - ExcludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER

Updated to generate in ascending numerical order.

Browser Targeting - IncludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_BROWSER

Updated to generate in ascending numerical order.

Carrier Targeting - ExcludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP.

Updated to generate in ascending numerical order.

Carrier Targeting - IncludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP.

Updated to generate in ascending numerical order.

Category Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Category Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Channel Targeting - ExcludeDescription

Updated the ID space to use Display & Video 360 API Channel resource IDs.

Channel Targeting - IncludeDescription

Updated the ID space to use Display & Video 360 API Channel resource IDs.

Combined Audience TargetingDescriptionUpdated to generate in ascending numerical order.
Content Genre Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Content Genre Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Creative AssignmentsDescriptionUpdated to generate in ascending numerical order.
Custom List TargetingDescriptionUpdated to generate in ascending numerical order.
Daypart TargetingDescriptionUpdated to generate in ascending numerical order.
Device Targeting - ExcludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for following targeting types:

  • TARGETING_TYPE_DEVICE_TYPE
  • TARGETING_TYPE_DEVICE_MAKE_MODEL
  • TARGETING_TYPE_OPERATING_SYSTEM

Updated to generate in ascending numerical order.

Device Targeting - IncludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for following targeting types:

  • TARGETING_TYPE_DEVICE_TYPE
  • TARGETING_TYPE_DEVICE_MAKE_MODEL
  • TARGETING_TYPE_OPERATING_SYSTEM

Updated to generate in ascending numerical order.

Geography Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Geography Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Keyword List Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Keyword Targeting - ExcludeDescriptionUpdated to generate in ascending alphabetical order.
Keyword Targeting - IncludeDescriptionUpdated to generate in ascending alphabetical order.
Language Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Language Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Private Deal Group Targeting IncludeDescriptionUpdated to generate in ascending numerical order.
Site Targeting - ExcludeDescription

Updated to use URLs in place of site IDs.

Updated to generate in ascending alphabetical order.

Site Targeting - IncludeDescription

Updated to use URLs in place of site IDs.

Updated to generate in ascending alphabetical order.

SubtypeDescriptionAdded Target Frequency subtype.
Options
  • Simple
  • Non Skippable
  • Action
  • Reach
  • View
  • Audio
  • Over The Top
  • Mobile App Install
  • Mobile App Buying
  • Simple Over The Top
  • Non Skippable Over The Top
  • Reach Over The Top
  • Target Frequency
TrueView Video Ad FormatsDescriptionAdded In-stream / Bumper / Non-skippable ad format for Target Frequency line item type.
Options
  • In-stream
  • In-stream / In-feed Video
  • In-stream / Bumper
  • Bumper
  • Non Skippable
  • In-stream / Bumper / Non-skippable
ChangedMedia ProductCategory Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Category Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Channel Targeting - ExcludeDescription

Updated the ID space to use Display & Video 360 API Channel resource IDs.

Channel Targeting - IncludeDescription

Updated the ID space to use Display & Video 360 API Channel resource IDs.

Device Targeting - IncludeDescription

Updated the ID space used by the column to use the Display & Video 360 API TargetingOption resource IDs for following targeting types:

  • TARGETING_TYPE_DEVICE_TYPE
  • TARGETING_TYPE_DEVICE_MAKE_MODEL
  • TARGETING_TYPE_OPERATING_SYSTEM

Updated to generate in ascending numerical order.

Geography Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Language Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Language Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
ChangedAd GroupAffinity & In Market Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Affinity & In Market Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Audience Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Audience Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Category Targeting - ExcludeDescriptionUpdated to generate in ascending numerical order.
Category Targeting - IncludeDescriptionUpdated to generate in ascending numerical order.
Custom List TargetingDescriptionUpdated to generate in ascending numerical order.
Keyword Targeting - ExcludeDescriptionUpdated to generate in ascending alphabetical order.
Keyword Targeting - IncludeDescriptionUpdated to generate in ascending alphabetical order.

Version 6

StatusEntityFieldPropertyValue(s)
AddedInsertion OrderProximity Location List Targeting
Proximity Targeting
AddedLine ItemOptimized Targeting
Primary Attribution Model Id
Proximity Location List Targeting
AddedTrueView Ad GroupAudience Expansion Level
Audience Expansion Seed List Excluded
ChangedLine ItemSubtypeOptions
  • Simple
  • Non Skippable
  • Action
  • Reach
  • Audio
  • Over The Top
  • Mobile App Install
  • Mobile App Buying
  • Simple Over The Top
  • Non Skippable Over The Top
  • Reach Over The Top
TrueView Inventory Source TargetingDescriptionConsolidated YouTube Search and YouTube Videos values
Options
  • YouTube
  • Video Partners
TrueView Video Ad FormatsDescriptionAdded In-stream ad format.
Options
  • In-stream
  • In-stream / In-feed Video
  • In-stream / Bumper
  • Bumper
  • Non Skippable
RemovedInsertion OrderAudience Targeting - Similar Audiences
RemovedLine ItemAudience Targeting - Similar Audiences
RemovedTrueView Ad GroupPopular Videos Bid Adjustment

Version 5.5

StatusEntityFieldPropertyValue(s)
AddedInsertion OrderAudio Content Type Targeting
Content Genre Targeting - Exclude
Content Genre Targeting - Include
AddedLine ItemAudio Content Type Targeting
Content Genre Targeting - Exclude
Content Genre Targeting - Include
AddedTrueView AdResponsive Ad Display Url Path 1
Responsive Ad Display Url Path 2
ChangedLine ItemTrueView Video Ad FormatsDescriptionRenamed "Video Discovery" to "In-feed Video".
Options
  • In-stream / In-feed Video
  • In-stream / Bumper
  • Bumper
  • Non Skippable
ChangedTrueView Ad GroupVideo Ad FormatDescriptionRenamed "Video discovery" to "In-feed video".
Options
  • In-stream
  • In-feed video
  • Bumper
  • Non skippable
  • Responsive
  • Efficient reach
ChangedTrueView AdVideo Discovery Description 1NameIn-feed Video Description 1
RequiredYes for In-feed Video
Video Discovery Description 2NameIn-feed Video Description 2
RequiredYes for In-feed Video
Video Discovery HeadlineNameIn-feed Video Headline
RequiredYes for In-feed Video
Video Discovery Landing PageNameIn-feed Video Landing Page
RequiredYes for In-feed Video
Video Discovery Video ThumbnailNameIn-feed Video Thumbnail
RequiredYes for In-feed Video

Version 5.4

StatusEntityFieldPropertyValue(s)
AddedCampaignCampaign Budget Segments
AddedInsertion OrderContent Duration Targeting
Content Stream Type Targeting
Io Subtype
Performance Goal Algorithm Id
Viewability Omid Targeting Enabled
AddedLine ItemContent Duration Targeting
Content Stream Type Targeting
Io Name
Viewability Omid Targeting Enabled
AddedTrueView Ad GroupLine Item Name
AddedTrueView AdAd Group Name
ChangedCampaignBrand Safety Custom SettingsDescriptionChanged BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult"
Options
  • Sexual
  • Derogatory
  • Downloads & Sharing
  • Weapons
  • Gambling
  • Violence
  • Suggestive
  • Profanity
  • Alcohol
  • Drugs
  • Tobacco
  • Politics
  • Religion
  • Tragedy
  • Transportation Accidents
  • Sensitive social issues
  • Shocking
ChangedInsertion OrderBrand Safety Custom SettingsDescriptionChanged BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult"
Options
  • Sexual
  • Derogatory
  • Downloads & Sharing
  • Weapons
  • Gambling
  • Violence
  • Suggestive
  • Profanity
  • Alcohol
  • Drugs
  • Tobacco
  • Politics
  • Religion
  • Tragedy
  • Transportation Accidents
  • Sensitive social issues
  • Shocking
Budget SegmentsDescriptionAdded Campaign Budget ID and description to budget segment.
ChangedLine ItemBrand Safety Custom SettingsDescriptionChanged BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult"
Options
  • Sexual
  • Derogatory
  • Downloads & Sharing
  • Weapons
  • Gambling
  • Violence
  • Suggestive
  • Profanity
  • Alcohol
  • Drugs
  • Tobacco
  • Politics
  • Religion
  • Tragedy
  • Transportation Accidents
  • Sensitive social issues
  • Shocking
TrueView Video Ad FormatsDescriptionAdded In-stream / Bumper ad format.
Options
  • In-stream / Video Discovery
  • In-stream / Bumper
  • Bumper
  • Non Skippable
ChangedTrueView Ad GroupVideo Ad FormatDescriptionAdded efficient reach to video ad format.
Options
  • In-stream
  • Video discovery
  • Bumper
  • Non skippable
  • Responsive
  • Efficient reach

Version 5.3

StatusEntityFieldPropertyValue(s)
AddedLine ItemProximity Targeting
ChangedCampaignBrand Safety Sensitivity SettingDescriptionChanged BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification"
Options
  • Do not block
  • Use Campaign Manager 360 Verification
  • Use custom
ChangedInsertion OrderBrand Safety Sensitivity SettingDescriptionChanged BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification"
Options
  • Do not block
  • Use Campaign Manager 360 Verification
  • Use custom
ChangedLine ItemBrand Safety Sensitivity SettingDescriptionChanged BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification"
Options
  • Do not block
  • Use Campaign Manager 360 Verification
  • Use custom

Version 5.2

StatusEntityFieldPropertyValue(s)
AddedLine ItemCombined Audience Targeting
TrueView Third-Party Brand Lift Reporting ID
TrueView Third-Party Brand Lift Vendor
TrueView Third-Party Brand Safety Reporting ID
TrueView Third-Party Reach Reporting ID
TrueView Third-Party Reach Vendor
TrueView Third-Party Viewability Reporting ID
ChangedLine ItemEnd DateDescriptionDropped HH:mm specification from flight end date. Will now default to end of flight end date, or 23:59.
Start DateDescriptionDropped HH:mm specification from flight start date. Will now default to beginning of flight start date, or 00:00.

Version 5.1

StatusEntityFieldPropertyValue(s)
AddedInsertion OrderAlgorithm Id
Billable Outcome
AddedLine ItemAlgorithm Id
Private Deal Group Targeting Include
AddedTrueView Ad GroupPlacement Targeting - Popular Content - Include

Version 5

StatusEntityFieldPropertyValue(s)
AddedCampaignInventory Source Targeting - Authorized Seller Options
Position Targeting - Display On Screen
Position Targeting - Display Position In Content
Position Targeting - Video On Screen
Position Targeting - Video Position In Content
AddedInsertion OrderApply Floor Price For Deals
Bid Strategy Do Not Exceed
Bid Strategy Unit
Insertion Order Optimization
Inventory Source Targeting - Authorized Seller Options
Position Targeting - Audio Position In Content
Position Targeting - Display On Screen
Position Targeting - Display Position In Content
Position Targeting - Video On Screen
Position Targeting - Video Position In Content
AddedInventory SourceCommitment Type
Delivery Method
Rate Type
AddedLine ItemApply Floor Price For Deals
Geography Regional Location List Targeting - Exclude
Geography Regional Location List Targeting - Include
Inventory Source Targeting - Authorized Seller Options
Position Targeting - Audio Position In Content
Position Targeting - Display Position In Content
Position Targeting - On Screen
Position Targeting - Video Position In Content
TrueView Bid Strategy Type
TrueView Bid Strategy Value
TrueView Third-Party Brand Safety Vendor
TrueView Third-Party Viewability Vendor
AddedTrueView Ad GroupBid Cost
AddedTrueView AdAction Button Label
Action Headline
ChangedCampaignEnvironment TargetingOptions
  • Web
  • Web Not Optimized
  • App
RequiredNo
ChangedInsertion OrderEnvironment TargetingOptions
  • Web
  • Web Not Optimized
  • App
RequiredNo
ChangedLine ItemConversion Counting PctRequiredRequired when "Type" is "Display" or "Video" or "Audio" or "TrueView"
Conversion Counting TypeRequiredRequired when "Type" is "Display" or "Video" or "Audio" or "TrueView"
Environment TargetingOptions
  • Web
  • Web Not Optimized
  • App
RequiredNo
SubtypeOptions
  • Simple
  • Non Skippable
  • Action
  • Reach
TrueView Connected TV Bid Adjustment PercentageRequiredYes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
TrueView Desktop Bid Adjustment PercentageRequiredYes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
TrueView Mobile Bid Adjustment PercentageRequiredYes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
TrueView Tablet Bid Adjustment PercentageRequiredYes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
RemovedCampaignInventory Source Targeting - Authorized Seller Only
Viewability Targeting Ad Position - Exclude
Viewability Targeting Ad Position - Include
RemovedInsertion OrderInventory Source Targeting - Authorized Seller Only
Video Ad Position Targeting
Viewability Targeting Ad Position - Exclude
Viewability Targeting Ad Position - Include
RemovedInventory SourceType
RemovedLine ItemInventory Source Targeting - Authorized Seller Only
Video Ad Position Targeting
Viewability Targeting Ad Position - Exclude
Viewability Targeting Ad Position - Include
RemovedTrueView Ad GroupMax Cost

Version 4.2

StatusEntityFieldPropertyValue(s)
AddedCampaignDigital Content Labels - Exclude
AddedInsertion OrderDigital Content Labels - Exclude
AddedLine ItemConversion Floodlight Activity Ids
Digital Content Labels - Exclude
TrueView Connected TV Bid Adjustment Option
TrueView Connected TV Bid Adjustment Percentage
AddedMedia Product
ChangedCampaignBrand Safety Sensitivity SettingOptions
  • Do not block
  • Use Campaign Manager Verification
  • Use custom
Inventory Source Targeting - Authorized Seller OnlyDescriptionNew value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
ChangedInsertion OrderBrand Safety Sensitivity SettingOptions
  • Do not block
  • Use Campaign Manager Verification
  • Use custom
FeesDescription"Bid Manager Fee" type is replaced by "Display & Video 360 Fee" type.
Inventory Source Targeting - Authorized Seller OnlyDescriptionNew value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
ChangedLine ItemBrand Safety Sensitivity SettingOptions
  • Do not block
  • Use Campaign Manager Verification
  • Use custom
Creative AssignmentsDescriptionOn upload, creatives can now be specified using their Campaign Manager placement ID using the "CM" prefix.
End DateDescriptionField now displays "Same as Insertion Order" for line items inheriting their parent insertion order"s flight.
FeesDescription"Bid Manager Fee" type is replaced by "Display & Video 360 Fee" type.
Inventory Source Targeting - Authorized Seller OnlyDescriptionNew value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
Start DateDescriptionField now displays "Same as Insertion Order" for line items inheriting their parent insertion order"s flight.
TrueView Content FilterOptions
  • Limited
  • Standard
  • Expanded
TrueView Video Ad FormatsOptions
  • In-stream / Video Discovery
  • Bumper
  • Non Skippable
ChangedTrueView Ad GroupVideo Ad FormatOptions
  • In-stream
  • Video discovery
  • Bumper
  • Non Skippable
RemovedCampaignBrand Safety Labels
RemovedInsertion OrderBrand Safety Labels
RemovedLine ItemBrand Safety Labels
Conversion Pixel Ids

Version 4.1

StatusEntityFieldPropertyValue(s)
AddedCampaignInventory Source Targeting - Authorized Seller Only
AddedInsertion OrderInventory Source Targeting - Authorized Seller Only
AddedLine ItemInventory Source Targeting - Authorized Seller Only
ChangedInsertion OrderCustom Affinity TargetingNameCustom List Targeting
ChangedLine ItemCustom Affinity TargetingNameCustom List Targeting
ChangedTrueView Ad GroupCustom Affinity TargetingNameCustom List Targeting
RemovedTrueView AdMobile App Id

Version 4

StatusEntityFieldPropertyValue(s)
AddedCampaignDemographic Targeting Household Income
Demographic Targeting Parental Status
Inventory Source Targeting - Target New Exchanges
AddedInsertion OrderApp Collection Targeting - Exclude
App Collection Targeting - Include
Daypart Targeting Time Zone
Demographic Targeting Household Income
Demographic Targeting Parental Status
Inventory Source Targeting - Target New Exchanges
Keyword List Targeting - Exclude
AddedLine ItemApp Collection Targeting - Exclude
App Collection Targeting - Include
Bid Multipliers
Daypart Targeting Time Zone
Demographic Targeting Household Income
Demographic Targeting Parental Status
Inventory Source Targeting - Target New Exchanges
Keyword List Targeting - Exclude
TrueView Content Filter
TrueView Desktop Bid Adjustment Option
TrueView Desktop Bid Adjustment Percentage
TrueView Tablet Bid Adjustment Option
TrueView Tablet Bid Adjustment Percentage
TrueView Video Ad Formats
AddedTrueView Ad GroupDemographic Targeting Household Income
Placement Targeting - App Collections - Exclude
Placement Targeting - App Collections - Include
AddedTrueView AdDCM Tracking - Ad Id
DCM Tracking - Creative Id
DCM Tracking - Placement Id
ChangedLine ItemBudget TypeOptions
  • Amount
  • Impressions
  • Unlimited
  • Automatic
  • TrueView Budget
ChangedTrueView Ad GroupMax Cost Per ViewNameMax Cost
Video Ad FormatOptions
  • In-stream
  • Video discovery
  • Bumper
ChangedTrueView AdIn-stream Click Tracker URLNameClick Tracker URL
In-stream Display URLNameDisplay URL
RequiredYes for In-stream and Bumper
In-stream Landing Page URLNameLanding Page URL
RequiredYes for In-stream and Bumper

Version 3.1

StatusEntityFieldPropertyValue(s)
AddedCampaign
AddedInsertion OrderCampaign Id
Third Party Verification Labels
Third Party Verification Services
AddedLine ItemThird Party Verification Labels
Third Party Verification Services