Structured Data - v5.4 - YouTube Ad Group

See the overview for an explanation of format.

FieldRequiredTypeWritableDescription
Ad Group IdRequired only when editing existing Ad GroupsintegerNoNumeric ID value of the ad group. If left blank, a new Ad Group ID will be created and a unique ID will be assigned. Optionally, when creating new Ad Groups, you can use a custom identifier for the purpose of assigning TrueView Ads to the new Ad Group. The format for a custom identifier is "ext[custom identifier]", for example, ext123. When the file is uploaded and processed, all custom identifiers will be replaced with DBM-assigned IDs and the objects will be associated (for example, Ad to Ad Group) based on the custom identifiers.
Line Item IdYesintegerNoNumeric ID value of the parent line item. You can specify a custom identifier (for example, "ext[custom line item ID]") for a line item that you are creating at the same time as this Ad Group.
Line Item NameNostringNoLine Item Name
NameYesstringYesThe name of the entry.
StatusYesstringYesThe status setting for the entry.
  • Active
  • Paused
  • Deleted
Video Ad FormatYesstringYesThe video ad format of the ad group.
  • In-stream
  • Video discovery
  • Bumper
  • Non skippable
  • Responsive
  • Efficient reach
  • YouTube audio
Bid CostYesfloatYesThe value representing the maximum target bid cost for the ad group based on the bid type set in the TrueView Bid Strategy Type column. For example, if the TrueView Bid Strategy Type is Manual CPV, it is the maximum cost-per-view.

Note: If the column TrueView Bid Strategy Type is Maximize Conversions, this column must be 0 when uploading.
Popular Videos Bid AdjustmentNointegerYesBid adjustment to increase chances of showing ads on popular videos. Acceptable adjustments: 0% for bidding strategy types Maximize Conversions or Target CPA; 0-500% otherwise.
Keyword Targeting - IncludeNostring, listYesList of keyword strings to include in targeting.
Keyword Targeting - ExcludeNostring, listYesList of keyword strings to exclude in targeting.
Category Targeting - IncludeNostring, listYesList of categories to include in targeting, from AdX vertical IDs. List format = (Verticals.Id;Verticals.Id;etc.).
Category Targeting - ExcludeNostring, listYesList of categories to exclude in targeting, from AdX vertical IDs. List format = (Verticals.Id;Verticals.Id;etc.).
Placement Targeting - YouTube Channels - IncludeNostring, listYesList of YouTube channels to include.
Placement Targeting - YouTube Channels - ExcludeNostring, listYesList of YouTube channels to exclude.
Placement Targeting - YouTube Videos - IncludeNostring, listYesList of YouTube videos to include.
Placement Targeting - YouTube Videos - ExcludeNostring, listYesList of YouTube videos to exclude.
Placement Targeting - Popular Content - IncludeNostring, listYesList of popular content across YouTube and Google video partners to include. Select one or more of the acceptable values:
  • youtube_popular_content::001a1
  • gvp_popular_content::global_tier2
  • video_content::<ID>
Placement Targeting - URLs - IncludeNostring, listYesList of URLs to include.
Placement Targeting - URLs - ExcludeNostring, listYesList of URLs to exclude.
Placement Targeting - Apps - IncludeNostring, listYesList of mobile apps to include.
Placement Targeting - Apps - ExcludeNostring, listYesList of mobile apps to exclude.
Placement Targeting - App Collections - IncludeNostring, listYesList of app collections to include in targeting. List format= App Collection ID; App Collection ID;
Placement Targeting - App Collections - ExcludeNostring, listYesList of app collections to exclude in targeting. List format= App Collection ID; App Collection ID;
Demographic Targeting GenderYesstring, listYesList of genders to target. Select one or more of the acceptable values:
  • Female
  • Male
  • Unknown
Demographic Targeting AgeYesstring, listYesList of ages to target. Select one or more of the acceptable values.
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Unknown
Demographic Targeting Household IncomeYesstring, listYesList of household incomes to target. Select one or more of the acceptable values.
  • Top 10%
  • 11-20%
  • 21-30%
  • 31-40%
  • 41-50%
  • Lower 50%
  • Unknown
Demographic Targeting Parental StatusYesstring, listYesList of parental status to target. Select one or more of the acceptable values.
  • Parent
  • Not a parent
  • Unknown
Audience Targeting - IncludeNostring, listYesList of audience lists to include. List format= UserList ID; UserList ID;
Audience Targeting - ExcludeNostring, listYesList of audience lists to exclude. List format= UserList ID; UserList ID;
Affinity & In Market Targeting - IncludeNostring, listYesList of affinity and/or in-market audience lists to include. List format= UserList ID; UserList ID;
Affinity & In Market Targeting - ExcludeNostring, listYesList of affinity and/or in-market audience lists to exclude. List format= UserList ID; UserList ID;
Custom List TargetingNostring, listYesList of custom lists to target. List format= UserList ID; UserList ID;