Settings that control the bid strategy for YouTube and Partners resources.
JSON representation |
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{ "type": enum ( |
Fields | |
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type |
The type of the bidding strategy. |
value |
The value used by the bidding strategy. When the bidding strategy is assigned at the line item level, this field is only applicable for the following strategy types:
When the bidding strategy is assigned at the ad group level, this field is only applicable for the following strategy types:
If not using an applicable strategy, the value of this field will be 0. |
adGroupEffectiveTargetCpaValue |
Output only. The effective target CPA for ad group, in micros of advertiser's currency. |
adGroupEffectiveTargetCpaSource |
Output only. Source of the effective target CPA value for ad group. |
YoutubeAndPartnersBiddingStrategyType
Possible types of bidding strategy for YouTube and Partners resources.
Enums | |
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YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_UNSPECIFIED |
Type is not specified or unknown. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPV |
A bidding strategy that pays a configurable amount per video view. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPM |
A bidding strategy that pays a configurable amount per impression. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA |
A bidding strategy that automatically optimizes conversions per dollar. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPM |
A bidding strategy that pays a configurable amount per impression. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_RESERVE_CPM |
A bidding strategy for YouTube Instant Reserve line items that pays a fixed amount per impression. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_LIFT |
An automated bidding strategy that sets bids to achieve maximum lift. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_CONVERSIONS |
A bidding strategy that automatically maximizes number of conversions given a daily budget. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPV |
A bidding strategy that automatically optimizes cost per video view. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS |
A bidding strategy that automatically maximizes revenue while averaging a specific target Return On Ad Spend (ROAS). |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_CONVERSION_VALUE |
A bidding strategy that automatically sets bids to maximize revenue while spending your budget. |
BiddingSource
Source of the bidding value.
Enums | |
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BIDDING_SOURCE_UNSPECIFIED |
Bidding source is not specified or unknown. |
BIDDING_SOURCE_LINE_ITEM |
Bidding value is inherited from the line item. |
BIDDING_SOURCE_AD_GROUP |
Bidding value is defined in the ad group. |