See the overview for an explanation of format.
Field | Required | Type | Writable | Description |
---|---|---|---|---|
Ad Group Id | Required only when editing existing Ad Groups | integer | No | Numeric ID value of the ad group. If left blank, a new Ad Group ID will be created and a unique ID will be assigned. Optionally, when creating new Ad Groups, you can use a custom identifier for the purpose of assigning TrueView Ads to the new Ad Group. The format for a custom identifier is "ext[custom identifier]", for example, ext123. When the file is uploaded and processed, all custom identifiers will be replaced with DBM-assigned IDs and the objects will be associated (for example, Ad to Ad Group) based on the custom identifiers. |
Line Item Id | Yes | integer | No | Numeric ID value of the parent line item. You can specify a custom identifier (for example, "ext[custom line item ID]") for a line item that you are creating at the same time as this Ad Group. |
Name | Yes | string | Yes | The name of the entry. |
Status | Yes | string | Yes | The status setting for the entry.
|
Video Ad Format | Yes | string | Yes | The video ad format of the ad group.
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Max Cost | Yes | float | Yes | The max cost for the ad group. If the ad group is for in-stream or video discovery video ads, the value set will be the max Cost per View (CPV). If the ad group is for bumper video ads, the value set will be the max CPM. |
Popular Videos Bid Adjustment | No | integer | Yes | Bid adjustment to increase chances of showing ads on popular videos. Acceptable adjustments are 0-500%. |
Keyword Targeting - Include | No | string, list | Yes | List of keyword strings to include in targeting. |
Keyword Targeting - Exclude | No | string, list | Yes | List of keyword strings to exclude in targeting. |
Category Targeting - Include | No | string, list | Yes | List of categories to include in targeting, from AdX vertical IDs. List format = (Verticals.Id;Verticals.Id;etc.). |
Category Targeting - Exclude | No | string, list | Yes | List of categories to exclude in targeting, from AdX vertical IDs. List format = (Verticals.Id;Verticals.Id;etc.). |
Placement Targeting - YouTube Channels - Include | No | string, list | Yes | List of YouTube channels to include. |
Placement Targeting - YouTube Channels - Exclude | No | string, list | Yes | List of YouTube channels to exclude. |
Placement Targeting - YouTube Videos - Include | No | string, list | Yes | List of YouTube videos to include. |
Placement Targeting - YouTube Videos - Exclude | No | string, list | Yes | List of YouTube videos to exclude. |
Placement Targeting - URLs - Include | No | string, list | Yes | List of URLs to include. |
Placement Targeting - URLs - Exclude | No | string, list | Yes | List of URLs to exclude. |
Placement Targeting - Apps - Include | No | string, list | Yes | List of mobile apps to include. |
Placement Targeting - Apps - Exclude | No | string, list | Yes | List of mobile apps to exclude. |
Placement Targeting - App Collections - Include | No | string, list | Yes | List of app collections to include in targeting. List format= App Collection ID; App Collection ID; |
Placement Targeting - App Collections - Exclude | No | string, list | Yes | List of app collections to exclude in targeting. List format= App Collection ID; App Collection ID; |
Demographic Targeting Gender | Yes | string, list | Yes | List of genders to target. Select one or more of the acceptable values:
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Demographic Targeting Age | Yes | string, list | Yes | List of ages to target. Select one or more of the acceptable values.
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Demographic Targeting Household Income | Yes | string, list | Yes | List of household incomes to target. Select one or more of the acceptable values.
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Demographic Targeting Parental Status | Yes | string, list | Yes | List of parental status to target. Select one or more of the acceptable values.
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Audience Targeting - Include | No | string, list | Yes | List of audience lists to include. List format= UserList ID; UserList ID; |
Audience Targeting - Exclude | No | string, list | Yes | List of audience lists to exclude. List format= UserList ID; UserList ID; |
Affinity & In Market Targeting - Include | No | string, list | Yes | List of affinity and/or in-market audience lists to include. List format= UserList ID; UserList ID; |
Affinity & In Market Targeting - Exclude | No | string, list | Yes | List of affinity and/or in-market audience lists to exclude. List format= UserList ID; UserList ID; |
Custom Affinity Targeting | No | string, list | Yes | List of custom lists to target. List format= UserList ID; UserList ID; |